Michael brings with him over 20 years of experience, in brand, design, interiors, and digital. He has worked with fortune 500 companies from diverse industries, from cars to mobiles, beer to dairy and property developers to national franchise food brands. For him, the challenge is not the category you compete in, it's the consumer you wish to engage with. With a keen interest on consumer trends, behaviours and market insights, he works from the ground up, and believes that standing from behind the 'till' is still the best form of market or customer research any business owner can do for themselves.Michael has worked with leading B2B and B2C industry and category leaders, including Accor Hotels, Carlton & United Breweries, Parmalat, Dairy Australia, 7-Eleven Australia, Pet Barn, Rolld Vietnamese, ST. ALi Coffee, Ford Motors, Schick, Kraft Australia, Shell, Jenny Craig, Australia Post, State Revenue Office of Victoria (SRO) and development and superfunds such as Charter Hall, GPT, ISPT, MTAA Super, Westfield and Vicinity centres.
Listed skills include Marketing Communications, Strategy, Creative Direction, Marketing Strategy, and 17 others.