Michael Daniel Email & Phone Number

Boston, Massachusetts, US

I support the development and execution of comprehensive marketing automation strategies and ensure seamless integration between Marketo and Salesforce, driving marketing and sales alignment. I maintain and optimize various revenue technology platforms, monitor and analyze campaign performance metrics, and coordinate reporting and analytics to maximize ROI.

Chicago, Illinois, US

As Buildout’s sole Marketing Operations resource, I led the rationalization and streamlining of a complex technology stack, eliminating redundancies and achieving significant gains in efficiency, cost-savings, and productivity. I helped unify Marketing and Sales Operations into a cohesive RevOps team, enhancing efficiency and collaboration across the.

Bedford, MA, US

In 2020, I was requested to rejoin the business to lead the marketing operations practice, serving as a trusted advisor to Marketing leadership. Overseeing a $1.2M MarTech budget and a team of specialists, I managed a far-reaching revenue technology stack and supported strategies to boost brand awareness. I established standard procedures for international.

Hamilton Township, New Jersey, US

My proven successes led to a promotion to Director of Marketing Technology and Operations, where I oversaw the vision, strategy, and execution of marketing technology and operations. Managing a $750,000 MarTech budget and a small team, I optimized marketing programs sourcing over 85% of company revenue, integrated two Salesforce instances, and guided the.

Hamilton Township, New Jersey, US

As Senior Manager of Marketing Operations, I augmented the company’s existing marketing technology stack by integrating new platforms including Triblio (ABM), Conversica (AI-driven lead qualification), and Vidyard (an online video platform) based on data-driven assessments. Introducing automation into Eloqua led to improved segmentation accuracy and up to.

Bedford, MA, US

I led ongoing assessments of the company’s marketing automation capabilities, configuring and fine-tuning the Eloqua platform to drive sales, marketing, and revenue growth. I created and executed integrated, multi-touch, behavior-based campaign workflows and introduced processes, policies, and best practices to define global marketing team responsibilities.

Bedford, New Hampshire, US

At SilverTech, I pioneered the launch of the agency’s Marketing Automation practice, defining go-to-market strategy and managing business partner relationships. Leading project engagements across industries, I implemented complex automation and lead management strategies, advising clients on data modeling and segmentation. I also oversaw technical.

Burlington, MA, US

In this role, I provided marketing automation support for three divisions, executing a wide array of campaigns via our Eloqua platform. I advised on marketing programs, improving MQL quality and volume and reducing lead processing cycles. Additionally, I collaborated with Sales Operations and IT to continuously optimize the Eloqua-Salesforce integration.

Burlington, MA, US

As Senior Product Marketing Manager, I managed multiple competing priorities and project timelines. I architected and administered a burgeoning Partner Sales Portal, supporting 10+ top-tier partners and hundreds of independent reseller partners, with more than 10,000 active users. Additionally, I designed, developed, and maintained a SharePoint site for.

As a Product Marketing Manager, I led and managed cross-functional product launch teams, ensuring all market readiness activities were completed on-time and on-brand. I defined and developed product marketing launch deliverables, contributing to successful launches of business productivity solutions. I developed comprehensive marketing plans targeting IT.

I developed and executed end-user focused programs to align Product Management and Marketing with customers. I established regional Customer Advisory Boards to facilitate discussions on product enhancements. Additionally, I implemented an ongoing end-user survey program and created beta and product usability testing programs to gather real-time feedback.

I coordinated tradeshow and event logistics and developed new product collateral and marketing materials in support of product launches, partner events, and brand awareness.

As a Sales Development Representative, I supported a team of 5 Regional Sales Managers and 5 Technical Consultants. I also served as an Inside Sales liaison for the entire IKON (now Ricoh) and Independent Sales Channel, created on-demand sales tools, delivered ad hoc webinars, and maintained ongoing customer outreach.

During my military service, I participated in Operation: Iraqi Freedom, serving in various operations such as Convoy Security, Area Security Operations, and Quick Reaction Force missions in joint-controlled sectors of Iraq. I also took part in Joint Task Force Katrina relief and rescue operations in New Orleans, LA, following Hurricane Katrina (2005), and.

Dallas, TX, US

I created marketing collateral and advertisement pieces for new product offerings, coordinated tradeshow and industry events logistics, and maintained an events calendar while organizing show staffing and logistics.