Michael Pearl, Mfa Email & Phone Number

Charlotte, North Carolina, United States

Own content creation process - from KW research, managing external writers, editing, webpage SEO, content forecast, and analysis - for all digital channels (website, email marketing, social, paid ads) - all with the purpose of education, SEO, and lead generation.

Charlotte, North Carolina Area

• Successfully bring brands to life for pharma, technology, and retail clients such as Novo Nordisk, GSK, Xerox, Koch Industries, Pfizer, GE, and Astra Zeneca.
• Directed over 70 branding initiatives worth an average of $75,000 - $100,000, in compliance with client business strategies.
• Led Verbal Design team in the development of strategic product marketing names, lines, drivers, and verbal client deliverables.
• Interpreted client needs and guide clients through the development process to ensure successful campaign execution.
• Acted in a project management capacity, guiding multiple accounts through ideation, regulatory, legal, and creative development processes to establish an average of 20 new brands a year.
• Established and maintain relationships with clients, stakeholders, and other business partners.

Charlotte, North Carolina Area

• Generated SEO-optimized content, including outreach articles, editorials, and transactional pages for financial brands Bankrate and The Simple Dollar.
• Collaborated with other copywriters as well as web outreach, design, SEO, and CE teams to ensure content effectiveness.
• Utilized marketing software such as Google Analytics and SpyFu to measure and analyze the customer journey.
• Drive engagement by developing content with an average PPC of 363k in 6 months.
• Rewrote and refined existing content according to up-to-date keyword research, end-to-end testing and reviews, and Agile business priorities.
• Proofread and edited content utilizing AP Stylebook editorial guidelines.

Kennesaw, Georgia

• Created landing page content for event service organizations in the RushCube network
• Researched keyword and SEO results for various local, national, and Global target audiences

Charlotte, NC

• Generated engaging, informative, and SEO-driven web, blog, and advertorial content for numerous SME brands
• Utilized Google Analytics, Search Engine Results Page (SERP) research tools, and Spy-fu to manage, measure, and report an increase in Pay-per-click and inbound traffic by 40 – 50%
• Interview national SME clients to gain an understanding of content expectations and goals
• Proofread content in accordance with Chicago Manual of Style editorial guidelines

Charlotte, NC

• Manage media outreach for 10 traditional and digital campaigns for new releases and aspiring authors.
• Utilize marketing automation tools to develop copy for direct e-mail campaigns with an open rate of 50 – 60%
• Generate corporate press releases directed at retail, media, and philanthropic audiences
• Assist in increasing social media brand awareness by 75% in 5 months
• Collaborate with editorial staff to proofread/evaluate manuscript copy according to Chicago Manual of Style guidelines
• Utilized Adobe Creative Suite to generate promotional materials

Charlotte, NC

• Retail bookseller responsible for sales enablement and customer service
• Contribution to social media communications strategies (via Facebook and Twitter) to promote new products, special events, and author signings

Charlotte, North Carolina Area

• Evaluated and edited literary QU Journal submissions utilizing Chicago Manual of Style guidelines
• Assisted with Journal design and publishing processes
• Managed a team of Editorial Assistants to ensure compliance with publication initiatives

Charlotte, North Carolina Area

• Created high-quality print articles, headlines, and advertorials for Charlotte Magazine and Charlotte Where Magazine
• Utilized Dupral Content Management System to develop blog and advertorial copy for wheretraveler.com
• Developed subject content for local government, health/beauty, transportation, and the craft brewing industries

Charlotte, North Carolina Area

Notable projects include: Life in the Carolinas, Over the Edge 2012, Braxton Family Values (Season 3).

Greater Los Angeles Area

Provided coverage and internal communications, while adhering to industry style guidelines. Responsible for researching target audiences and developing marketing plans for potential television and film projects. Create production plans for presentation to senior producers during development conversations, and acted as first point of contact for the.

Greater Los Angeles Area

Provided coverage and internal communications, while adhering to industry style guidelines. Responsible for researching target audiences and developing marketing plans for potential television and film projects. Create production plans for presentation to senior producers during development conversations, and acted as first point of contact for the.

Wilmington, North Carolina Area

Responsible for developing web copy via Wordpress Content Management System (CMS) and print copy (posters, flyers, and advertorials) via Adobe Photoshop and InDesign. Organize market research of student, faculty, and guest target audiences. Manage internal communications between multiple university and student organizations, and assist in increasing brand.

Charlotte, North Carolina Area

Assisted in the promotion of public film screenings and in the pre-production of a grassroots historical documentary.

Master Of Fine Arts (M.F.A.), Creative Writing

Bachelor Of Arts (B.A.), Film/Cinema/Video Studies

Activities and Societies: Flicker Film Society, Association for Campus Entertainment (Film Division), Cucalorus Film Festival (2009.