Breeding Michael has many years experience in the field of marketing, communications and business development. His breeding started through a graphic design qualification and creative roles in media, public relations and advertising. His career expanded into marketing through qualifications from TAFE and then QUT as he progressed into account management. Mid career he held roles as creative director and strategic director for agency accounts before being appointed to General Management. In recent years he has held consulting, contract and senior marketing roles in the sectors of retail/franchising, information technology, industrial products, government and construction/infrastructure.Orientation Michael is vertically integrated through strategy to implementation and has hands on skills from consulting with senior management to leading and directing a creative communications team. His skills are hands on and practical covering all roles within the marketing and communication field. He has established in house marketing and communications teams and developed sales and call centre staff. This work has been at the heart of organizational growth and his record shows a direct impact upon revenue.Senior Management With a strong agency background Michael is an articulate lateral thinker and presenter of marketing and communication strategy. His strong written and verbal skills allow him to prepare proposals and briefs to inform upwards and direct downwards. His leadership has influenced the direction of Attache Software to recurring pricing, Jay Jays to target segmented markets, and EPC into a 5 year business planning cycle and to expand into an international project documentary communications platform and marketing campaigns.Specialties: Advertising * Creative * Campaigns * Direct Marketing * Sales Programs * Telemarketing * Product Markeitng * Infrastructure Communications * Industrial and Technology Marketing * Copy Writing * Brand Design * Brand Positioning * Art Direction * Graphic Design * Photography * Advertising copy writing * Media (TV and Radio) Scheduling * Sponsorship and Event Marketing * Product Development * Market Research * Consumer Research * Internet and Intranet Web Planning and Development