Lead all operations for MINI in the Americas Region (U.S., Canada, Brazil, Mexico, Argentina, & LATAM Direct Importers).

Business champion for start-up accelerator URBAN-X by MINI, the platform for start-ups reimagining city life.

Lead all operations for BMW Motorrad in the Americas Region (U.S., Canada, Brazil, Mexico, Argentina, & LATAM Direct Importers).

Lead a 23-member organization responsible for dealer & market representation, dealer credit & compliance, retail environment standards & support, and Consumer Affairs & dealer in-market Technical Service escalation. Primary areas of focus are: 1) Identifying the right locations & right operators with a total business focus (improvement, expansion | impact, strategic importance), 2) Enabling dealers to represent the H-D Brand in a profitable & sustainable manner, 3) Enabling effective delivery of the Harley-Davidson Customer Experience, 4) Educating, advising, & assisting dealers to resolve & mitigate customer product concerns.

Lead development of North American Parts, Accessories, & General Merchandise strategy, and direct, guide, and support the integration of planning for targeted marketing activities across globe, region, and countries. Promote and advocate voice of the customer for Parts, Accessories, & General Merchandise to the broader Marketing organization and product groups. Integrate cross-functionally across Marketing and Go To Market functions to ensure consistent execution of initiatives and adherence to overarching strategies. Collaborate and contribute to development of country marketing plans for U.S. and Canada to ensure delivery of region objectives.

Guided development and implementation of enterprise-wide, customer-focused, retail strategies to enable future sales growth and consumer segment & dealer market development.Supervised three direct reports and a 35-member team to develop short-, mid-, and long-term retail strategies, and ensure alignment and integration of strategic initiatives with core, functional operations. Evaluated customer requirements, retail trends, current and future opportunities, and identified implementation roadmaps for foundational-strategy execution. • Directed the first-ever, enterprise-wide, multi-year, global strategy to transform retail channel operations and redefine the H-D customer experience.• Produced both domestic and international execution roadmaps within 12 months by leveraging and integrating cross-functional teams and resources.• Developed guiding principles for H-D’s 1400 global, independent dealers and all internal employees, and defined a customer-led, future-state, customer experience.• Led organizational design efforts to define the optimal global field organization structure to improve responsiveness to our worldwide dealer network. Solution identified a common & scalable structure, roles with differentiating capabilities, and critical supporting help-chains.

Led a team of six district managers in an expanded geography of 16 states to support business growth of all new H-D and Buell products.• Enabled and ensured consistency of field execution by developing a district strategy planning and review process that drove focus, alignment, and collaboration among cross-functional, field resources—process was adopted throughout North American operations.

Directed both wholesale and retail operations for all H-D products through 72 dealerships in an eight-state area; oversaw four district managers and two retail performance managers.• Achieved 7.3% revenue growth for H-D and an additional 23.1% for Buell through leveraging core team strengths and focused objectives.• Attained the #1 performance ranking in the U.S. in 2007.

Managed all national consumer communications and in-market marketing launch activities for Lincoln. Directed a 200-person, Young & Rubicam Agency team to conduct zero-based planning, develop dynamic and efficient communication strategies, and implement in-market launch plans. Administered a $75M communications budget to facilitate targeted, multi-channel exposure and consideration.

Communicated with Marketing, Communications, Engineering, Design, Plant Operations, and Field Operations to facilitate aligned, integrated, and on-time new vehicle launches.• Reduced Corporate Marketing prototype costs $4M by championing product-reveal timelines and collaborating with Product Development to validate build costs.• Supervised launch activities for 18 concurrent, new car and truck programs; maintained flawless, on-time execution.• Ensured consistency of execution and application of lessons learned by developing and implementing a dynamic, new-vehicle product-launch process that was adopted for all Ford vehicle brands.• Improved collaboration and efficiencies among diverse activities by instituting a comprehensive and collaborative process for new-product launch.

Trained and mentored new zone managers in business acumen and negotiation techniques. Capitalized upon cross-functional collaboration to develop early, quality fixes for concerns discovered during launch.• Developed and piloted a field-level, quality resolution process for new models, which resolved identified concerns within 24 hours of discovery.• Achieved more than 100% of wholesale objectives by successful management of field sales operations for dealerships in the Pacific Northwest and Alaska.