Michael Phillips Moskowitz Email & Phone Number

A brand strategy and speculative futures practice focused on innovation and digital transformation. Our clients range from venture-backed startups to Fortune 500s including Airbnb and Estée Lauder.

Founded, launched, grew, and secured a successful acquisition of a health-tech startup comprising six (6) products that provided Certified Digital Nutrition across mobile, web, wearables and audio. We worked in partnership with the U.S. Air Force, and were acquired in November 2021 by a SoftBank and Kleiner Perkins portfolio company. We secured a staggering sixteen (16) patents – in areas ranging from AI and ML to neurotransmitter analytics, empathic messaging, mood detection, audio asset-based mood augmentation, and digitally administered nutrition regimen, to help make digital products and platforms healthier and more ethically anchored social experiences. As founder and CMO, I led the conceptualization and development of the world’s first (1st) Certified Digital Nutrition™ platform / e-marketplace, designing and delivering simple, safer, scientifically validated solutions to boost behavioral health and emotional resilience. I defined and led: the creative vision, brand, product marketing, media, engineering, and design. I partnered with industry experts on holistic and connected strategies across all performance pillars, with an emphasis on product performance and global affiliate architecture. I built and led a high-performing team of 30 employees and contractors; defined plans based on consumption, demographic, consumer trends, and CRM insights across channel, region, and category levels. And I innovated digital campaigns and tools for content platforms and publishers. Additional responsibilities:+ Spearheaded legal and regulatory requirements related to filing and securing 16 patents. + Managed the evolving vision of the Digital Nutrition eCommerce marketplace across web, mobile, audio, partner sites, and emerging areas of the metaverse. + Leveraged data and emerging technology to create an engaging, collaborative, and valuable UX/UI. + Collaborated with senior stakeholders, CFO, CIO, investors and other executives to align on business objectives.

Cambridge, Ma, Us

Invited to the Harvard Kennedy School's exceedingly competitive 1-year program, and was named the first-ever Entrepreneurship Fellow. My principal areas of focus included guiding and mentoring emerging entrepreneurs, strategizing and creating future funding models for technology and policy innovation, and providing insights on how to better leverage technology and storytelling to elevate user experiences in tech, academia, health, and public policy. Specific responsibilities and accomplishments included:+ Partnering with renowned Harvard faculty and industry experts to provide guidance and mentorship to students+ Teaming with prominent Harvard faculty on research and development of courses in entrepreneurship+ Strategizing and creating future funding models for technology and policy innovation. + Crafting a new body of strategic work and thinking, exploring how to best leverage the tools and tradecraft of Silicon Valley to deliver major digital breakthroughs in public policy, public health, and democracy. + Developing the core concept, strategic framework, and methodology for AeBeZe Labs–my next startup“The explosion of innovation coming out of emerging technology companies has profound consequences for the public sphere – from media to public policy,” said Nicco Mele, the Center’s Director.

Palo Alto , Ca, Us

As a founder and former portfolio company CEO, I was invited to join Foundation as an Executive-in-Residence, one with a different mission than many of my predecessors. My tenure as an EIR was devoted to making a measurable contribution to the partnership and directly aiding or influencing portfolio companies. Specific responsibilities and areas of focus included:+ Leveraging my professional expertise and network to help launch new startups, and accelerate their early success or traction in markets+ Assessing and supporting weekly deal flow, making adjustments as required to improve and expand access to early-stage startups+ Evaluating new concepts for companies and fundable businesses in areas including: fashion, medicine, pharmaceuticals, future-price projection, fine art, and consumer transportation + Influencing partners decisions using industry expertise in emerging opportunity areas and potential deal-making in e-commerce+ Identifying and investing in new talent+ Focusing not on insights but radical foresights – and identifying / uncovering unmet needs and latent desires in new markets

San Jose, Ca, Us

eBay created an entirely new role to match and leverage my specific skill set. In this position, I was directly influencing C-level decision-making, and developing / managing an approx. $10M annual operating budget with a diverse global team of 30 employees and nearly 100 contractors.Specific responsibilities and accomplishments included:+ Building a culture of innovation and growth that dramatically increased retention rate and almost doubled team productivity+ Simplifying complex narratives into compelling pitches – securing a major increase in C-suite buy-in on new initiatives+ Generating 3B+ digital impressions across web and mobile, significantly increasing traffic and conversion rates

San Jose, Ca, Us

I rapidly advanced to oversight of social / digital / merchandising strategy, along with creator and emerging influencer ecosystem strategy across North America and Europe. I worked directly with key creators to refine content offerings, outreach tools, and promotional options. In this role, I also identified and negotiated cross-functional / product / channel / technology partnerships.Additional accomplishments included:+ Signing technology partners that dramatically increased marketplace activity and creator engagement+ Leading the development of campaign assets and original content on site to drive incremental GMV + Guiding redevelopment of overall content strategy, significantly increasing follower engagement, new user acquisition, and reach

San Jose, Ca, Us

eBay created this title and position following the acquisition of my company (Bureau of Trade, below). Responsibilities and accomplishments in this role included:+ Launching eBay's 1st curated site experience, amassing 1M+ collections and generating a significant increase in users+ Recruiting a kaleidoscope of celebrity partners (including Pharrell) to produce and promote a new generation of content-driven commerce + Co-pioneering revolutionary eBay-Sotheby’s partnership, resulting in massive increase in high-value transactions

Founded and launched the Bureau of Trade as an eCommerce discovery experience for men. It coupled the power of technology and online marketplaces with intelligent storytelling and expert curation to push content and commerce into a new domain: Transactional Entertainment. The Bureau of Trade generated more than $87M in implied GMV in year 1, and I positioned the company for a wildly successful acquisition by eBay. As CMO, I crafted the overall marketing and messaging strategy, brand vision, and performance marketing plan spanning social, digital, YouTube, newsletters, and original content for partner sites like GQ and Esquire.Responsibilities and achievements included:+ Achieving rapid user growth, matching Pinterest’s 7.5-month user acquisition in just 7 days+ Securing high-profile partnerships with GQ and Esquire, increasing brand visibility by 30% and referral traffic by 25%+ Generating an impressive $87M in implied GMV in the 1st year, beating all industry benchmarks + Garnering 150+ featured news pieces and earned media coverage, driving 50% increase in organic traffic in 2nd year, surpassing every commerce startup in its era for independent coverage and earned media+ Led successful positioning for profitable acquisition by eBay Press included: The New York Times, Wall Street Journal, Financial Times, FastCompany, GQ, Esquire, Interview Magazine, CoolHunting, C Magazine, Dossier Journal, Jalopnik, Gawker, Gizmodo, San Francisco Magazine, Port Magazine, Trendland, TechCrunch, and VentureBeat.

San Francisco, California, Us

Promoted through 3 roles by this leading global design and innovation firm (offices in the US, UK, Germany, Japan) to mid/senior-level consultant collaborating with Fortune 100 / 500 companies on co-development of projects and services. My work focused primarily on storytelling, brand development, communication strategy, and consumer experience design.Responsibilities and accomplishments included:+ Playing a major role in growing market share, brand visibility, and customer retention for the brands with whom we worked directly (see below)+ Delivering high-impact presentations and marketing collateral to Fortune 500 leadership in NA, EU, and AsiaClients: Samsung, Levis, Microsoft, Ford, Gillette, The Art of Shaving, USAID, Plastic Logic, Vanity Fair and NASA.

San Francisco, California, Us

Promoted within year one of hire, by this cutting-edge agency to develop brand strategies and branding plans for Fortune 500 and Fortune 100 clients.

San Francisco, California, Us

Here, I developed original and compelling content for a wide range of print, digital, social media, and product development campaigns, for major B2B and B2C clients of IDEO--the world's leading human-centered design agency.

Torino, To, It

TODO Monthly was an award-winning, pocket-sized, urban action guide, and San Francisco's second-largest magazine in circulation from 2005 until 2007. Akin to Time Out New York, TODO featured the city's best dining, shopping, entertainment, and nightlife options.

Gytha Mander (Old English: A Gift; From Me) was an award-winning designer menswear label, with a full compliment of ready-to-wear clothing, accessories and leather goods. The company was acquired in 2006.

Executive Mba, Concentration: Artificial Intelligence

Msc, International Political Economy

Ba, Liberal Arts