Michael Picarella is a writer with work in newspapers, books, film and multimedia. His book, "Everything Ever After," was called a user's manual for dads, he wrote and directed the movies “1 2 3” and “Punchcard Player," and he produced, wrote, directed and edited several short films. He was the writer-director behind the TaxBrain viral ad campaign, which reached national TV, earned online honors and tripled TaxBrain’s business. The campaign also made it into MarketingSherpa’s Viral Marketing Hall of Fame, and as a result, the Effie Awards asked Picarella to judge the top marketing campaigns of 2007. As a newspaper reporter, Picarella covered a U.S. President, blues performer B.B. King and other notable figures. His writing -- including his news coverage and family humor column, “Family Men Don’t Wear Name Brands” -- has appeared in national media sources, including the Drudge Report. Picarella's family column received special recognition in 2009 from the California Newspaper Publishers Association, and the National Society of Newspaper Columnists recognized him as one of the top humor writers in the country in 2016. He's a repeat guest on HuffPost Live. Additionally, Picarella worked on a number of film and TV projects, including “The Italian Job," "Fast and Furious," "Get Him to the Greek" and several Hallmark movies. Picarella was co-founder and editor of The Scene, an arts and entertainment magazine, and was co-creator, writer and director on “The Scene TV,” an arts and entertainment TV show. He also edited actress Diane Franklin's two autobiographies, and wrote content for the "Dads Behaving DADLY" and "DADLY Dads" books. Currently, Picarella works on writing and movie projects, he continues to write his newspaper column (find it at www.MichaelPicarellaColumn.com) and content for Jack-o'-Lantern Press and Humor Outcasts. Picarella received his BFA degree in Film and Video from the Academy of Art in San Francisco. He's a member of the National Society of Newspaper Columnists.