Michael Piccinnini Email & Phone Number

New England

Customer focus that results in building of B&G sales through fact based selling.Responsible for the New England market with focus on Price Chopper, Market Basket, Big Y & Bozzuto's

Mechanicsburg, Pennsylvania

Business Development for the Mid Atlantic & NY customers for all Tyson Foods businesses.Responsible for creating the strategic planning & marketing strategy for all Tyson Foods Brands for Safeway East, Acme, Weis, Redners, C&S Robesonia, Farm Fresh, Shoppers, Key Food, Foodtown & all Metro NY independent customers.Created the selling story and successfully collaborated with the sell in of Tyson Foods new items at Weis (11), Acme (49), Redners (10), Safeway (33).

Camden, Nj

Directly accountable for leading the development and implementation of the joint business plans for Dollar General (10,500 stores) and Family Dollar (8,000 stores), focusing on net sales, profit and share growth of the Campbell portfolio. Utilized shopper insights and category management initiatives to drive customer decisions to achieve; distribution, shelving, merchandising, and pricing objectives.Launched exclusive Campbell's Kitchen Classics Soup brand for Dollar General as head of cross-functional team which resulted in expanded distribution +38% and improved net sales +25%Negotiated promotional strategies and tactical plans, ensuring profitable growth for $85MM in sales and $20MM in trade.

Create the Distribution, Shelving, Merchandising & Pricing strategies for the National Club, Value, Drug & Convenience Channels which drive growth and profit for the Prego, Pace & V8 brands. Ensures strategic alignment with maximizing trade spending effectiveness for $757MM in Gross Sales and $165MM in Trade.Created merchandising and trade tactics for : Safeway, HEB, Meijer, Wakefern, Giant Eagle, Hy-Vee, Hannaford, Wegmans, Publix, Food Lion, Harris Teeter and Winn Dixie which resulted in total gross sales +6%.

Hackettstown, Nj

Lead, manage and inspire 14 Retail Business Managers accountable for quality distribution,space management, and merchandising at the retail level. Responsible for training & developing the North Atlantic Retail Team and maximizing retail productivity in 1,100+ grocery stores.Recognized as the #1 sales team in sales growth in the country out of 19 teams in 2008. Team of the Year Winner!Achieved #1 increase in 2008 with +14.9% ACV CWW Display, +10.9% Holiday Soup Sales and Total Chunky +38.46%.Achieved highest Gallup score of 4.78 which was 1st in the country.

East Hanover, Nj

For the A&P U.S account, managed the industry leading Nabisco and Snacks Group division; totaling $65MM in annual sales and $10MM in trade.For the Bozzuto's account, direct the sales and marketing of 26 categories toaling $23M in annual sales.

Marketed Nabisco products and promotions to 22 Shop-Rite (Wakefern Food Corporation) owner groups.Exceeded volume goal by 7.7% in 2001.Increased sales in 2002 +6.7% for a total of $56MM through development of relationships with 10 owner groups.

Developed and led a team of 14 Nabisco Customer Sales Representatives in Brooklyn and Queens, New York.Achieved #1 sales team in sales growth in 1999 winning Team of the Year!Increased sales +14% in 1999, +6.3% in 2000, and +4.2% in 2001.

Supervised and trained 80+ Nabisco Merchandising Representatives throughout the boroughs of New York.