Michael Pilolla Email & Phone Number

San Luis Obispo, Ca, Us

Performance marketing agency and affiliate network. Helped SMBs scale growth and profit while delivering new and exciting offers to affiliates to scale and profit.TL;DR - Took my skills, experience, and learnings from GiddyUp and applied them over at AdCentricSummary: Onboard clients. Market research. Growth marketing strategies. Project management. Creative development. Interdepartmental collaboration. Craft copy for marketing assets. Conducted A/B testing. Presented performance reports to clients.

Menlo Park, Ca, Us

TapResearch is a SaaS Market Research Technology company that serves multiple stakeholders in the market research ecosystem including mobile app developers, users, and market researchers.Took my skills, experience, and learnings from PropertyRadar and applied them over at TapResearch.

Truckee, Ca, Us

Lead generation software that helps local SMBs create personalized hyper-targeted marketing campaigns.Worked with CEO and CMO to identify keywords, topics & themes critical to business. Conducted SEO and content audit. Developed and implemented SEO roadmap and content roadmap.Executed on-page and off-page SEO strategies. Spearheaded backlink building initiative to improve backlink profile.Migrated site to Hubspot for better attribution. Restructured Google search ad campaigns (PPC campaigns). Wrote new ad copy to match keyword intent and created dedicated landing pages for each campaign.Created content calendar and managed social media campaigns.Developed and nurtured channel partner relationships.Designed product onboarding sequences that increased conversions from free trials to paying customers, improving retention, ARPU, LTV.

Ventura, Ca, Us

Performance marketing agency helping SMBs scale growth and profit while delivering exciting, profitable offers to affiliates.Led cross-departmental creative strategy by orchestrating brainstorming sessions with creative, marketing, and development teams to unlock new angles, refine product positioning, and craft distinctive messaging with compelling unique selling propositions (USPs). Built and led an in-house creative team of copywriters, designers, videographers, and photographers. Reviewed creative assets, provided feedback and actionable suggestions to enhance impact and storytelling. Ensured all creative outputs aligned with project goals and maintained high standards of quality and consistency.Refined and expanded sales funnel testing strategies, experimenting with various types and formats of videos, funnel order, pricing models, price elasticity, checkout flow, upsell and cross-sell strategies, post-purchase monetization, and more.

Ventura, Ca, Us

Streamlined existing go-to-market (GTM) process, reducing new client onboarding-to-launch timeline from 16 weeks to just 8 weeks. Led end-to-end management of marketing projects, coordinated cross-functional teams, managed deadlines, and prioritized resources to deliver campaigns on time and within scope. Ensured consistency across deliverables by creating templates for marketing assets, standardizing processes, and ensuring uniformity in output from contractors and in-house team.Crafted and edited conversion-focused copy for marketing assets at every stage of the sales funnels. Developed and executed data-driven A/B testing and conversion rate optimization (CRO) strategies to accelerate results. Integrated new tools and software into workflows to improve the efficiency and quality of deliverables.

Ventura, Ca, Us

Performed extensive keyword, competitor, and market research—including data mining and reviewing clients' existing advertising and marketing assets, along with previous campaign results—to inform go-to-market strategies. Used heuristic analysis & UX best practices to optimize clients’ existing websites and landing pages. Crafted high-impact, conversion-focused copy for a wide range of marketing assets across all stages of marketing and sales funnels, including Facebook ads, native ads, Google ads, emails, blogs, advertorials, landing pages, popups, and checkout funnels. Optimized current sales funnels for existing market segments and tested product positioning, angles, and messaging to break into new markets. Built new sales funnels based on learnings from testing. Ensured messaging and design consistency across all touchpoints—first-touch ads, advertorials, videos, and landing pages—to create a cohesive brand experience and maximize conversions.

San Luis Obispo, Ca, Us

Marketing and PR agency specializing in Business Improvement DistrictsResponsible for company and clients’ SEO, PPC, Social Media, and Content Marketing.Conducted comprehensive research to create digital marketing roadmaps—including keyword analysis, content evaluation, and competitive assessments—to identify market strengths, weaknesses, and gaps. Performed technical SEO audits to identify areas to improve: on-page & off-page SEO, link building campaigns, content gaps & optimization opportunities.Crafted customer-focused copy for websites, blogs, eBooks, guides, social media, emails, and landing pages, ensuring brand consistency and cohesive cross-channel marketing. Developed SEO roadmaps guided by keyword research to enhance visibility, drive organic traffic, and support long-term growth across digital channels. Built Google search and display ad campaigns to increase brand awareness, drive traffic, and improve return on ad spend (ROAS). Created and maintained content calendars tailored to audience interests, business needs, events, and seasons.

Worked with SMBs (with and without marketing teams.) to develop and implement Digital Marketing Roadmaps.My Process:1. Heuristic analysis of websites - often small changes could have dramatic impacts on UX and conversions. Quick wins helped build trust, authority, and earned me time to implement strategies that are important but not always easy to demonstrate their contribution to success.2. Conduct content audits to figure out what could be optimized for search and user engagement; what could be repurposed for lead-magnets (eg: ebooks, templates, checklists, etc.), videos, case studies, white papers, email nurture sequences, SlideShare presentations, etc; how the client stacked up compared to competitors, and of course, to better understand the business and audience to write more engaging and impactful copy.3. Conduct SEO audits that in conjunction with the heuristic analysis would often reveal a disorganized site-architecture and would result in necessary small tweaks or massive website overhauls based on business objectives.4. Conducted keyword research to create SEO and content roadmaps - again, always looking to balance the low-hanging fruit ‘win-now’ SEO content with industry and brand authority content that sets the foundation for future growth (but takes time).5. Created content calendars, wrote customer-focused SEO blog posts, and scheduled posts in Hootsuite.6. Created High-Intent Google Search PPC Campaigns with Dedicated Sales Pages, Squeeze Pages, and/or Lead Capture Pages.7. Implemented Local SEO when appropriate, using Google Places, auditing & updating Name, Address, & Phone number (NAP) where needed, increasing local citations, localized content creation, and mobile optimization.8. Reviewed funnel performance using Google Analytics and Search Console (aka Google Webmaster Tools back then) to review performance with clients and identify optimization opportunities.

West Linn, Or, Us

Conducted keyword research and competitive analysisWorked alongside Heather to build strategic SEO roadmaps and produce engaging content, leading to substantial improvements in search rankings and audience reach.Wrote blog posts, landing page copy, website copy, newsletters, and social media posts. Used on-page and off-page Search Engine Optimization (SEO) and UX best practices to build brand awareness, generate traffic, and improve engagement.

Scottsdale, Az, Us

Co-Managed 5 Clients’ PPC Campaigns...Refined campaign targeting through negative keyword updatesWrote search ad copy to better grab searchers’ attention & motivate to take actionImproved campaign performance with keyword / campaign segmentation for more precise bid adjustments, ad copy, and targeted settingsConducted landing page audits for which I would provide feedback to account managers and present findings to clients paired with recommendations on how to update pages to improve UX/UI, design, and copy to increase conversions and/or leads

Developed and implemented marketing, merchandising, and inventory management systems. Collaborated with marketing team and department leaders to identify and capitalize on customer demographic to implement effective targeted marketing. Helped establish and manage systems & standards infrastructure for strategic, aggressive growth.• Created marketing collateral and wrote marketing copy, increasing foot traffic by 22%.• Increased sales 15% and labor efficiency by more than 20%. • Conceptualized and implemented marketing communication system to improve project management, marketing campaign coordination and collaboration - boosting sales by 12% in two strategic categories and elevating a third to the top in the Northwest Region. • Recognized as a superior leader being promoted with exceptional quickness in a $60 million store with over 200 employees• Spearheaded community outreach and engagement program by getting involved with community programs and speaking at local events, resulting in increased customer loyalty and return visits.• Created, implemented, and managed the ‘Calendar Of Events’ and worked with all department & creative teams to ensure calculated and simultaneous launch of store marketing campaigns, thereby delivering consistent store brand messaging.

Digital Marketing Strategies Certification, Internet Marketing

Bachelor Of Science (Bs), Kinesiology

Associate Of Science (A.S.), Exercise Science