Mike Piorkowski Email & Phone Number

Designed, coded and executed targeted marketing campaigns for multiple business units to deliver personalized, relevant messages. • Created targeted customer list selections from Discover’s customer database utilizing Unica Affinium software.• Supported 4 marketing groups which have combined annual revenue of over $3 Billion. • Developed, tested and produced 12-15 campaigns per month while adhering to a strict production schedule.• Managed new code development and existing campaign maintenance. • Researched and identified necessary data elements for selection from appropriate tables and data sources.• Prepared segmentation count reports for business partners and provided recommendations to achieve greater impact while reducing expenses.

Had full accountability for quality control for marketing campaigns. Used SAS to validate campaign selection criteria and offer loads. Participated in the full marketing process from strategy to list execution to mail drop. • Developed and modified SAS code programs to verify campaign level criteria for up to 30 monthly/weekly marketing campaigns per month.• Analyzed SAS program output for each campaign to determine if selection met all requirements and objectives of business partners.• Flagged discrepancies and issues and communicated results to Developers and business partners.• Maintained thorough documentation on all audits.• Participated in business partner meetings to discuss and suggest new campaign requirements and strategy changes.

Managed the list selection process to maximize sales response for merchandise offerings, service and insurance programs.• Managed the timely flow of list selection requests to determine selection quantities.• Reconciled expenses, revenues, budgets and invoice payments for the list services group.• Acted as a liaison between the requesting parties, the production group, and outside vendors.

Responsible for the placement and distribution of advertising in more than 300 newspapers across the United States.• Conducted and analyzed circulation audits for over 300 newspapers to determine advertising levels.• Directed and worked with outside agency analysts to develop best profiles for distribution program.• Established spending levels for more than 900 newspapers for contract purposes.• Primary customer service contact for newspapers regarding problems or opportunities.