Running all aspects of marketing in the region including digital, field, partnerships, and sponsorships.

• Employed a blend of in-person and virtual events, targeted digital advertising, and email marketing to bolster brand recognition, generate leads, and facilitate sales enablement.• Launched pioneering programs that served as models for the nationwide activation of ESG (Environmental, Social, and Governance) and IPO (Initial Public Offering) Readiness initiatives.• Formulated a geographically-targeted strategy to engage an alliance partnership program, resulting in a remarkable threefold surge in revenue bookings compared to non-alliance bookings.• Developed and led a "Market Leaders" training initiative tailored to partner-track employees, equipping them with essential client relationship development skills.• Appointed as a coach for the firm's Front Office Transformation project, dedicated to fostering the adoption of Microsoft Teams, Salesforce, and integrated applications.• Named as a finalist in the 2021 national "Bright Idea Innovation Challenge.”• Headed the "Innovation Network" for the firm's New England and Upstate New York region.• Selected for the firm’s “Future Forward” national leadership training program.

• Hired, scheduled, and managed a team of 325+ during festivals Initiated a campus activation program which led to over $40,000 in direct to consumer sales • Developed a customer success playbook for staff to aid in delivering top tier experiences to attendees and LiveNation clients• Brought the outsourced application and hiring process for festival staff members in-house, creating a $50,000 savings• Built an online portal for processing thousands of applications utilizing third-party SaaS tools

• Brought the application and hiring process for 110 festival staff members from an outsourced process in-house• Built an online portal for processing applications via Google Apps and PayPal• Created a new revenue line through the paid application process• Hired, scheduled, and managed the team during the 3 day festival• Constructed a marketing plan that engaged potential sponsors and consumers simultaneously • Started a campus activation program to increase direct to consumer sales

• Recruit, onboard, and effectively oversee teams comprising over 325 staff members at nationally renowned festivals, operating within the frameworks of LiveNation/C3 Presents, MSG Entertainment, and Innovation Arts & Entertainment.• Engage, negotiate, and proficiently oversee festival artists' contracts and management.• Deliver comprehensive sound and lighting packages to diverse venues across New England.• Engineer front-of-house (FOH) and monitor systems for artists, including those with Grammy Award-winning credentials.

• Successfully integrated the MassTLC website and Customer Relationship Management (CRM) system to enable a more seamless lead-to-close process for sales and marketing.• Collaborated with an external agency to design, develop, and successfully launch a content-driven website.• Effectively project-managed over 20 events annually, ranging from intimate, interactive peer groups and dinners to large-scale technology-focused summits with more than 7,000 attendees.• Managed multiple professional communities, including Software Development, Talent, UI/UX, DevOps, Machine Learning, and Product Management. • Accountable for ensuring customer success by cultivating and expanding robust communities that provide outstanding value to sponsors and members, all while boosting revenue for the council.

• Responsible for building and growing strong communities that delivered excellent sponsor and member value while growing revenue for the council.• Facilitated community advisory boards whose purpose it is to help build, strengthen and encourage collaboration in the region to address vital issues related to the technology, opportunities, and emerging trends.• Managed software and talent development communities that helped organizations attract, engage, develop and retain top tech talent and a thriving workforce.• Developed and managed more than 15 events per year including small interactive peer groups, 250+ person technology focused summits and a 6500+ person outdoor festival and networking event.

• Oversaw outreach to universities through a comprehensive website rebrand, strategic digital campaigns, partner channels, and active participation in conferences and networking events.• Expanded collegiate accounts from zero to 15 customers within a six-month period, concurrently establishing a substantial nurture pipeline including over 1,400 leads. • Engineered supplementary SaaS products to align with the criteria required for Green Certification by the four major reporting agencies• Led a team of contracted developers and designers to enhance the existing platform and build adjacent products and features, consistently meeting all project timelines and remaining within budgetary constraints.

• Conceived and executed content marketing strategies aimed at boosting organic search traffic, enhancing user engagement, and fostering social sharing for enterprise-level clients.• Provided clients with expert guidance on best practices for Search Engine Optimization (SEO) and Search Engine Marketing (SEM). • Oversaw and meticulously reviewed content to guarantee alignment with established content standards and the client brand's distinctive voice.• Consistently provided in-depth analytics reports and strategic recommendations derived from content performance analysis across search and social channels.

• Crafted the layout and flow for the launch of a new PMCG product.• Formulated a strategy to sustain the annual revenue stream of $1 million during the transition into the new product.• Managed and allocated distinct print and digital content.

• Constructed strategic print marketing plans, prepared Requests for Proposal (RFPs), and delivered compelling presentations to prospective clients.• Oversaw all departmental special projects, which encompassed expanding operations to meet increased demands and implementing a restructuring plan to eliminate inefficiencies.• Managed the day-to-day operations of over 30 independent contractors operating in three distinct markets. • Handled departmental finances, which included managing accounts payable (A/P), conducting cost analysis, and overseeing 1099 contracts and payments.

• Maintained a distribution database of over 19,000 accounts for over 20 print publications • Designed a promoter based marketing campaign for the Media Audit polling seasons• Managed departmental finances; A/P, cost analysis, and 1099 contracts/payments

• Maintained dynamic insertion database for print and web• Collaborated with production, finance, and sales departments on daily insertion issues• Worked with clients such as Mullen, Hill Holiday, and Allied Advertising to manage their ad buys