Michael Plesnarski Email & Phone Number

Greater Atlanta Area

Greater Atlanta Area

Greater Atlanta Area

Analyze the amount of "per inquiry" calls generated over six networks, including TBS and TNT, on a weekly basis determining the average revenue generated per :30 second commercial airedInterpret the average revenue data in order to maximize revenue through airing most profitable accounts on each networkAssisted in the renegotiation of the "per inquiry" contracts at the beginning of first quarter, using weekly revenue reports to determine the selling ratesManage over $50 million in Direct Response commercial copy for TNT, TBS, TruTV, Cartoon Network, ensuring that the commercials are being aired in accordance to the contacts

Determined and managed the budgets of all Account Executives for Peachtree TV.Periodically evaluated the rate card for Peachtree TV, ensuring that the minimum booking rate was at the correct level in order to maximize revenue.Was responsible for forecasting the revenue of sports programming (i.e. Atlanta Braves, SEC Football, SEC Basketball) ensuring that the station is on pace to meet our budgeted goals. Acted as a liaison between programming and sales by managing the selling titles in order to maximize the selling capacity of our programs.Maximized revenue through pre-clears by working with the sales team using strategic placement of advertisers in different day parts.

Responsible for maintaining the revenue of the department in order to ensure meeting the goal of 11% percent market growth through communication with our sales partners, overseeing and delegating commercial production and leading group meetings to guarantee that all coordinators were aware of new policies and procedures within the department.Concurrently supervised the transition of media and inventory management systems while making sure that all departmental media needs were being met during the creation and updating of our new system.Acted as a liaison between the operations department and the sales, marketing and strategic planning departments, effectively communicating all business needs.

Responsible for maintaining the revenue of WTBS-TV through the application of commercial copy and communication between the operations and sales departments.Managed all commercial copy for Turner South network and oversaw the transition of all information as it was sold to Fox Cable Networks.