Develop and execute data-driven content plans to support industry marketing objectives and demand generation campaigns to increase lead generation and sales pipeline development through the corporate website and social channels for the electronics, and packaging industries.

Help increase sales pipeline for clients and partners by creating compelling marketing content for multi-faceted digital demand generation campaigns for the IT channel.Develop long and short form assets (including blogs) as well as promotional copy for emails, social media posts, and digital display ads. Provide strategic creative and marketing insights to maximize campaign impact.

Create and deliver content marketing services to TRA360 clients to deliver the right content at the right time in the buyer's journey. Content assets include feature articles, white papers, web site landing pages, and email promo copy for demand generation. Optimize marketing assets for SEO as needed. Recommend re-purposing content for use across different marketing channels.

Clients include small and large high-tech companies. - Develop content strategy based on clients goals and objectives (increase awareness, drive conversions, etc).- Create high-quality compelling digital content (blogs, white papers, web content) to support demand generation and sales enablement.

Completed strategic and tactical marketing projects:- Competitive content marketing analysis including SEO analytics - Delivered insights for future action- Identified outdated product content on corporate intranet - Improve sales efficiency- Analyzed results of customer survey - Synthesized findings/insights- Created content for multi-step Eloqua campaigns- Edited video scripts for product demo videos - Refreshed Product and Solution Collateral

Managed and planned global go-to-market activities for data protection software solution. Monitored and analyzed competitive landscape. Developed compelling value propositions and unique product positioning. Planned and created marketing content (white papers, customer testimonials, Best Practice guides, presentations, and competitive updates).

Defined and created a standardized "go-to-market" framework (organizational readiness, pilot, launch and post-launch activities) in support of a newly implemented product development process for the Benefits Outsourcing business. Developed internal communications plan. Enabled more consistent and scalable product deliveries, higher quality client implementations, and improved internal operational efficiencies.

Successfully defined and launched enterprise-level storage management software products on a global basis resulting in over 1300 copies shipped, stabilized hardware margins, and increased product penetration rates. Planned content strategy for product line; authored content; ensured consistency in messaging and branding.

Expanded market opportunities for EMC CLARiiON arrays by defining storage connectivity and interoperability roadmaps leading to incremental storage hardware revenue gains of 10-25% across different target environments. Shortened sales cycles by up to 50%, increased sales close rates and enhanced EMC’s industry leadership in interoperability.Increased DG AViiON Server (h/w) revenue by $50M by developing marketing programs around Microsoft Enterprise Server (s/w) products. Responsible for generation of $5M in software sales leads. Increased Data General’s stature within Microsoft through fostering influential relationships within their product groups.