Michael Polykretis Email & Phone Number

Athens, Attiki, Greece

• I oversee the creation, implementation, monitoring, and optimization of comprehensive campaigns (web and app) across 5 diverse markets (Greece, Italy, Spain, Croatia, North Europe) in 14 languages.• Develop and execute SEM strategies to enhance visibility, drive conversions, and achieve ROI and Growth goals across multiple platforms (Google, Bing, Apple Search Ads).• Implement tags for conversion tracking and consent mode eligibility to enhance data accuracy and… Show more • I oversee the creation, implementation, monitoring, and optimization of comprehensive campaigns (web and app) across 5 diverse markets (Greece, Italy, Spain, Croatia, North Europe) in 14 languages.• Develop and execute SEM strategies to enhance visibility, drive conversions, and achieve ROI and Growth goals across multiple platforms (Google, Bing, Apple Search Ads).• Implement tags for conversion tracking and consent mode eligibility to enhance data accuracy and compliance.• Utilize AI to automate ad creation, budget monitoring, bid adjustments, and performance optimizations, significantly boosting efficiency and reducing manual workload.• Create and manage detailed Looker Studios dashboards for auction insights and KPI monitoring, providing actionable data visualizations.• Maintain a >90% OKRs completion rate, consistently delivering high-quality results.• Provide strategic insights and reports to the CMO, aiding in informed decision-making at strategic levels.• Spearhead annual, quarterly, monthly, and weekly projection and planning, ensuring strategic alignment and goal achievement.• Conduct A/B tests to optimize campaign performance and drive continuous improvement.• Collaborate closely with other departments to align strategies and achieve integrated marketing objectives.• Regularly audit and analyze SEM campaigns to ensure adherence to ROI targets.• Monitor competition activities closely to identify opportunities and threats in the market landscape.• Stay abreast of industry trends and innovations, attending seminars and training sessions to implement cutting-edge strategies. Show less

Athens, Attiki, Greece

Gerakas, Attiki, Greece

• Integrated advanced advertising technologies across Google Ads, Meta, and TikTok platforms. • Designed and executed tailored digital media strategies, aligning with client objectives for both short-term wins and long-term growth. • Monitored, optimized, and consistently exceeded client KPIs through data-driven campaign management. • Leveraged A/B test insights to continually enhance campaign performance and ROI. • Fostered cross-departmental collaboration to… Show more • Integrated advanced advertising technologies across Google Ads, Meta, and TikTok platforms. • Designed and executed tailored digital media strategies, aligning with client objectives for both short-term wins and long-term growth. • Monitored, optimized, and consistently exceeded client KPIs through data-driven campaign management. • Leveraged A/B test insights to continually enhance campaign performance and ROI. • Fostered cross-departmental collaboration to align goals and streamline workflows for efficient campaign execution. • Managed end-to-end campaign processes from setup and launch to measurement and optimization. • Conducted thorough keyword research and competitor analysis to inform strategic planning and maximize campaign effectiveness. • Developed detailed dashboards and reports, delivering clear insights and actionable recommendations to stakeholders. • Stayed current with industry trends through active participation in seminars and training sessions. • Implemented cost-effective strategies to maximize ROI while maintaining campaign effectiveness.Clients handled: Masoutis, Nissan, Almora, Isoplus, Vivartia, Myloi Agiou Georgiou Show less

Greece

• Successfully achieved key performance indicators, contributing to the overall success of marketing initiatives. • Planned and managed social media presence effectively, strategizing to enhance digital consumer connections. • Conducted thorough keyword research to optimize campaigns and identify targeting opportunities. • Managed and optimized digital marketing budgets and campaigns, including PPC initiatives on Google and Facebook Ads. • Developed and… Show more • Successfully achieved key performance indicators, contributing to the overall success of marketing initiatives. • Planned and managed social media presence effectively, strategizing to enhance digital consumer connections. • Conducted thorough keyword research to optimize campaigns and identify targeting opportunities. • Managed and optimized digital marketing budgets and campaigns, including PPC initiatives on Google and Facebook Ads. • Developed and published engaging social media content to boost brand visibility and foster user engagement. • Analyzed marketing campaign performance using web analytics tools, tracking key metrics and recommending optimization strategies. • Prepared comprehensive reports with actionable insights to drive informed decision-making. Show less

Greece

London, United Kingdom

Greece

Greece

Greece