CLYDE is an impact agency that strategically harnesses culture, emerging tech, and insights. Our suite of products and services is designed to create and measure effectiveness, ultimately making maximum impact with your communications. Our firm is staffed by an experienced, diverse, and bipartisan team, coming from careers in journalism, healthcare, politics, consumer affairs, government relations, crisis communications, and more

An independently held advertising and marketing firm focused on innovative creative, digital, social, and public relations omni-channel strategy and implementation for brands in Pharma, CPG, Financial Services and Sports industries. MM&M 2019 Winner – Small Agency of the Year, MM&M 2020 Winner – Mid-Size Agency of the Year, Adweek 2020 & 2021 - Fastest Growing Agency. Part of a winning leadership team that has transformed the agency from a team of 50 to over 275 and achieved a CAGR of 20+% over the last 5 years.

Led the implementation of profit improvement initiative through the development of pricing strategy and the on-going direct consultation with account teams on fiscal, service and scope management with agency client base with results leading to a 30% improvement in overall profit levels

Responsible for annual planning and setting of priorities for a Home and Decor business unit while working closely with cross functional partners in creative, social/digital, production and other agency enterprise resources. Planning and implementation included business unit positioning, prospect segmentation, targeting and conversion strategies and marketing budgeting. Notable new client wins during this time include DeWalt, Black and Decker, Porter-Cable, Behr Paints, Glidden Paints, Johnson Controls, Stanley Tools, Kwikset, and Jacuzzi

Primarily responsible for the development and execution of a comprehensive strategic plan for the profitable management of core product category portfolio valued at $90 million annually. On going responsibilities include: market and home décor trend analysis and subsequent new product development, pricing and promotion strategies, portfolio rationalization, overseas sourcing initiatives and management of quality issues. Project leader in a major re-branding/product segmentation program aimed at clearly delineating the corporation’s product value proposition at the opening, middle and premium price points. This project involves new product development, channel penetration strategies, supporting merchandising programs, productivity on existing product lines, supply chain restructuring and new overseas vendor identification and development. Led new product development initiatives resulting in a 15+% new product vitality rate in a 24 month period. Development of a customer based product validation process as a means of capturing data used to determine the viability of new product launches.

Responsible for the execution of new product launches, product line improvements, cost savings, position/segmentation initiatives, and product line extensions. Supporting duties include interaction with field sales to identify and address end user needs for both new and existing products as well as the monitoring of changes in sales and profitability of all products and product line rationalization. Project Manager in the development of a new merchandising strategy involving: category organization, primary and secondary packaging design, in-store merchandising structure, and all supporting collateral materials. Carried out marquee sub-branded line extension and development of all supporting marketing strategies for a first to market, innovative delivery system

Responsible for the development and execution of strategic marketing plans, as well as the objectives and tactics supporting the profit goals of the International Division. Met or exceeded all established project goals for the last three fiscal years. Developed country specific marketing plans. Established sales goals and implemented support programs for retail and wholesale distribution. Co-directed research and implementation of strategic partnerships in Canada, LATAM, APAC and Europe to drive profitable growth. Responsible for new product development, product enhancements and the on-going management of International product portfolio. Developed all marketing strategies for the International Division. Managed interdepartmental task force assigned to transition products amounting to 30% of total company sales to comply with EPA mandated packaging requirements.