Michael Porritt Email and Phone Number
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Michael Porritt personal email
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Accomplished and visionary marketing leader with over 25 years of experience on both the agency and client sides. I specialize in transforming creative teams and driving innovative marketing strategies across digital and traditional channels. My expertise spans brand development, campaign execution, and creative production across all media, complemented by a strong track record in budget management and revenue growth. Experienced in many industry verticals, I demonstrate the ability to adapt and innovate to elevate brands and achieve business objectives.As a strategic and forward-thinking marketer, I excel in leading teams to develop and execute comprehensive marketing plans that align with business goals. My data-driven and customer-focused approach ensures that marketing efforts resonate with target audiences and deliver measurable results.From launching successful campaigns that significantly boost brand sentiment and engagement to restructuring teams for digital-first efficiency, my accomplishments highlight my capability to drive marketing success.Key strengths include:- Leadership: Inspiring and guiding teams to achieve high performance and continuous improvement.- Strategic Planning: Developing long-term marketing visions and annual plans to support sustained growth and market leadership.- Digital Marketing: Expertise in omnichannel marketing, e-commerce, and online sales strategies.- Customer Engagement: Analyzing customer insights to drive targeted marketing efforts and enhance engagement.- Performance Metrics: Establishing and tracking KPIs to measure marketing success and optimize spend for maximum ROI.- Innovation and Resource Management: Fostering a culture of creativity and innovation within the marketing team while optimizing resources to maintain a competitive edge and achieve maximum efficiency.Currently, I lead the marketing and creative direction at Conn’s HomePlus, where I’ve launched impactful campaigns, restructured the creative team, and implemented new technologies to enhance efficiency. My goal is to continue leveraging my experience and skills to drive brand growth and creative excellence for forward-thinking organizations.I am passionate about staying ahead of industry trends, continuously learning, and sharing my knowledge with others. Let’s connect and explore how we can collaborate to achieve marketing success and drive business growth.
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Vp Of Brand And Creative Strategy19 Hands Creative And MarketingNashville, Tn, Us
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Director Of Marketing, Creative DirectorConn'S Homeplus Apr 2022 - PresentHouston, Texas, United States• Transformed Creative Department: Rebuilt the creative team from a print-only focus to a digital-first, omnichannel unit, driving integrated marketing efforts across all platforms.• Brand Identity Leadership: Directed the evolution of the brand’s identity throughout the entire customer journey, ensuring cohesive and compelling brand experiences.• Process and Platform Optimization: Implemented innovative processes and digital platforms to enhance marketing efficiency and drive… Show more • Transformed Creative Department: Rebuilt the creative team from a print-only focus to a digital-first, omnichannel unit, driving integrated marketing efforts across all platforms.• Brand Identity Leadership: Directed the evolution of the brand’s identity throughout the entire customer journey, ensuring cohesive and compelling brand experiences.• Process and Platform Optimization: Implemented innovative processes and digital platforms to enhance marketing efficiency and drive the transition to a digital-first organization.• Talent Development: Continuously mentored and trained staff on industry best practices, equipping them with future-proof skills to maintain a competitive edge.• Comprehensive Marketing Oversight: Managed all marketing creative asset production, handling budgets, timelines, and quality to maximize impact and ROI.• Strategic Marketing Planning: Key contributor to developing and executing marketing strategies that align with business KPIs and drive measurable results.• Omnichannel Asset Management: Managed creative assets across web, CRM, CDP, digital display, social media, and traditional media, ensuring consistency and effectiveness.• Vendor and Agency Management: Directed all external creative agencies and support vendors, overseeing contracts, budgets, and creative output to achieve strategic goals.• RFP Leadership: Led the RFP process for selecting creative agencies and vendors, ensuring alignment with organizational objectives and budgetary constraints.• Brand Partnerships: Oversaw the integration of brand partnerships, leveraging collaborations to enhance brand visibility and market reach.• AI Integration: Explored and implemented AI solutions for creative content generation, driving innovation and efficiency in marketing campaigns. Show less -
Executive Creative Director And StrategistFreelance Jul 2021 - May 2022Nashville, Tennessee, United States• Guided business and brand development for a healthcare tech company.• Created consistent digital customer experiences for clients• Developed cutting-edge concepts for the nation’s leading gift card manufacturer• Led branding for small to medium-sized clients.
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Director Of Creative And Marketing ContentCracker Barrel 2018 - Jul 2021Greater Nashville Area, Tn• Created, inspired and led the internal creative agency that was responsible for all of Cracker Barrel’s Retail Marketing from creative strategy through execution.• Drove modernization of brand’s market positioning, collaborating with leadership for alignment on growth KPIs.• Guided Cracker Barrel’s overall brand image, ensuring it adhered to new business strategies.• Set the operational and production budgets for the creative department.• Ensured all creative work… Show more • Created, inspired and led the internal creative agency that was responsible for all of Cracker Barrel’s Retail Marketing from creative strategy through execution.• Drove modernization of brand’s market positioning, collaborating with leadership for alignment on growth KPIs.• Guided Cracker Barrel’s overall brand image, ensuring it adhered to new business strategies.• Set the operational and production budgets for the creative department.• Ensured all creative work achieved the highest quality standards, met defined business objectives, and strengthened the brand’s image across all guests’ touch points.• Composed the company’s creative development and review processes for social, digital and brand work.• Oversaw all of the company’s print collateral and menu production, from budgeting to vendor selection• Was responsible for approving all of Cracker Barrel’s external agencies’ creative products.• Oversaw all of the organization’s marketing productions and production processes, ensuring the execution of marketing plans and budgets were adhered to.• Managed all of the company’s trademarks with internal and outside attorneys. Show less -
Managing Director, Creative DirectorCracker Barrel Old Country Store Inc Dec 2016 - Jul 2018Lebanon, Tn• Guiding the brand's overall brand position, making sure it stays true through every piece of communication • Oversee all of the brand’s external communications to guests• Develop creative that strategically grows the company’s business• Guide and approve all marketing communications from external agency partners• Develop, guide and implement digital content strategies• Run the company's entire creative department, which includes: creative direction… Show more • Guiding the brand's overall brand position, making sure it stays true through every piece of communication • Oversee all of the brand’s external communications to guests• Develop creative that strategically grows the company’s business• Guide and approve all marketing communications from external agency partners• Develop, guide and implement digital content strategies• Run the company's entire creative department, which includes: creative direction, production, staffing, budgeting, financial planning, and compliance to brand graphic standards both internally and externally• Direct Facebook Live broadcasts for various music artist• Create/produce digital programs for social media channels• Oversee media integration production for the brand• Provide oversight of ALL print/video/film/digital production • Overall brand stewardship, from bathrooms to branded content, I cover it all• Oversee all CBOCS package goods design and production• The branding of new food items• Monitoring of all 3rd party licensing usage Show less
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Senior Creative DirectorLeo Burnett Oct 2014 - Aug 2016Chicago, Illinois• Led creative teams on the McDonald’s business for traditional, digital, social, and activation executions.• Led McDonald’s Sirloin Burger campaign, shooting 32 spots in one day, and launched a multi-platform digital campaign, and “first ever” traditional media flight airing a new spot almost every day.• Defined, developed and internally marketed, the new global brand positioning for McDonald’s• Developed digital strategic plans for McDonald’s new “lovin” campaign.• Managed… Show more • Led creative teams on the McDonald’s business for traditional, digital, social, and activation executions.• Led McDonald’s Sirloin Burger campaign, shooting 32 spots in one day, and launched a multi-platform digital campaign, and “first ever” traditional media flight airing a new spot almost every day.• Defined, developed and internally marketed, the new global brand positioning for McDonald’s• Developed digital strategic plans for McDonald’s new “lovin” campaign.• Managed multi-agency consumer programs with client’s partner agencies. Navigating complex business relationships with opposing interests resulting in successful outcomes.• Created the marketing campaign for the most successful new product launch in McDonald’s recent history for the Buttermilk Crispy Chicken Sandwich.• Developed and mentored an extensive group of creative professionals in the Chicago area.• Advised, mentored, lectured and provided portfolio reviews to students at Northwestern, Columbia, Chicago Portfolio School, and The University of Illinois. Show less -
Creative DirectorDdb Chicago 2007 - Sep 2014• Managed multiple creative teams who developed and produced marketing campaign elements for clients including: Capital One/Capital One Bank, Chicago Tribune, The Redeye, Metromix• Developed and produced integrated media executions for: VW, Skittles, Capital One/Capital One Bank, State Farm, McDonald’s, Ronald McDonald’s House Charities, Bud Light, Chicago International Film Festival, The Field Museum, and Milky Way• Ran multiple new business pitches and presentations in… Show more • Managed multiple creative teams who developed and produced marketing campaign elements for clients including: Capital One/Capital One Bank, Chicago Tribune, The Redeye, Metromix• Developed and produced integrated media executions for: VW, Skittles, Capital One/Capital One Bank, State Farm, McDonald’s, Ronald McDonald’s House Charities, Bud Light, Chicago International Film Festival, The Field Museum, and Milky Way• Ran multiple new business pitches and presentations in response to prospective clients request for proposals• New client business acquired: JCPenney, McDonald’s, Sierra Mist Natural, Capital One Bank• Sat on the Diversity Council at DDB. The objective of the group was to foster conversations about diversity, educate, and celebrate all different cultures. Show less -
Associate Creative DirectorDdb 2006 - 2007Worked on JCPenney and The Chicago Tribune as an Associate Creative Director. Held this position for a year and a half then was promoted to Creative Director in 2007.
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Art DirectorDdb Needham 1998 - 2006Work on a variety of brands from Big G to Westin Hotels.
Michael Porritt Skills
Michael Porritt Education Details
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Communication Arts, Advertising, Fine Arts, Graphic Design
Frequently Asked Questions about Michael Porritt
What company does Michael Porritt work for?
Michael Porritt works for 19 Hands Creative And Marketing
What is Michael Porritt's role at the current company?
Michael Porritt's current role is VP of Brand and Creative Strategy.
What is Michael Porritt's email address?
Michael Porritt's email address is mi****@****rel.com
What is Michael Porritt's direct phone number?
Michael Porritt's direct phone number is +1 61544*****
What schools did Michael Porritt attend?
Michael Porritt attended Michigan State University.
What are some of Michael Porritt's interests?
Michael Porritt has interest in Social Services, Children, As In Drinking Bar, Nothing Too Fancy, Education, Environment, Furniture And Finish Wood Working, Two Of Which Were In My Personal Office, Marathon Running, But I've Built Three Of The Now.
What skills is Michael Porritt known for?
Michael Porritt has skills like Integrated Marketing, Creative Strategy, Creative Direction, Advertising, Art Direction, Brand Development, Interactive Advertising, Corporate Branding, Concept Development, Digital Strategy, Outdoor Advertising, Adobe Creative Suite.
Who are Michael Porritt's colleagues?
Michael Porritt's colleagues are Hilton Carpenter, Yessenia Rios, Mark Mack, Marvin Cornwell, Ka’veyonna Mcmillian, Tom Craft, Joshua Bunde.
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2rovinnovations.com.au, reefculture.com.au -
Michael Porritt
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Michael Porritt
Seoul, South Korea1britishcouncil.org
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