Michael Pranikoff (He / Him) Email & Phone Number

Chicago, Il, Us

Redwood City, California, Us

Manage and direct the global social media team as part of the global communications team at the world's digital infrastructure company, Equinix. • Oversee the strategy and execution of digital and social media programs across the global Equinix marketing & communications teams. • Manage and implement the editorial strategy for Interconnections - The Equinix Blog.• Turn social insights into actionable items within Product, Marketing, and Communications teams. Report weekly social media metrics to key stakeholders.• Evaluate and identify new social technologies and opportunities, establishing initiatives and programs to enhance and extend digital capabilities. • Chart the course for an integrated social media strategy as part of the global communications strategy for the evolving media landscapes to build awareness, increase retention, and drive conversion.

New York, Ny, Us

As the Global Director of Emerging Media for PR Newswire I focus on three areas: 1. Searching for and analyzing trends in the area of media, media consumption, and the ways that companies and organizations are using emerging media trends such as search (SEO), social, mobile, and whatever comes next in order to report on and consult with PR Newswire clients on how to take advantage and adapt to these trends. 2. Educating PR Newswire clients and internal staff (sales, customer content services, and marketing) on emerging media trends via workshops, internal and external presentations, and private consultations. 3. To consult with PR Newswire product and service teams about emerging media trends so we can adapt and create new service offerings.

New York, Ny, Us

As a Senior Account Manager in the Washington DC office of PR Newswire, I worked predominantly with technology related companies in the metro area and formed relationships with all of the major technology councils in the regions such as the Northern Virginia Technology Council and the Tech Council of Maryland. I achieved over 100% of sales targets for 2004 and 2006.

New York, Ny, Us

As an Account Manager in the Washington DC region for PR Newswire, I focused on consultative sales and prospecting technology companies and related marketing & public relations agencies. I involved myself with local organizations from the Public Relations Society of America DC Chapter, National Investor Relations Institute, and area Technology Councils. I regularly achieved over 100% of sales targets in this position.

New York, Ny, Us

As the first Sales Support Specialist for the Washington DC office of PR Newswire, my role was to support our sales staff and act as a first point of contact for clients and take incoming requests for new information. In this role I was responsible for the following: - Supporting a sales team of 5 people- Serve as a first point of contact for client questions and requests- Consulting incoming requests from prospect about PR Newswire Products & Services- Set up new clients with membership- Aide clients on setting up new projects while consulting with on additional services that were appropriate to their projects.

McNeil / Lehrer Productions is the production arm for the NewsHour with Jim Lehrer from PBS. I assisted with research and reporting for the daily news program.

Ba, Speech Communications / Political Science

Education record