Michael Prassas Email & Phone Number

Perth, Western Australia, Australia

Leverage deep industry knowledge to create value for all stakeholders.Our Services:A. Interim Management:Providing expert interim management services to guide businesses through crucial transition phases and strategic ventures.B. Corporate & Business Development:Assisting companies in transforming their operations and extending their network of stakeholders, including governments, industry off-takers, and market players in key regions such as China, the USA, Japan, Korea, and Europe.C. Supply Chain Analysis and DevelopmentWe specialise in conducting in-depth analysis of industrial sectors and supply chains, focusing on key criteria such as resilience, independence, benchmarks, ESG and Supply Chain Act standards, carbon footprint, and current market trends. Our goal is to help companies develop resilient and cost-effective supply chain solutions that are both environmentally and ethically responsible. We offer comprehensive support to companies in the following areas: - Commercial and market strategies - Offtake contract support- Bespoke market studies and preparation of white papers- Pre-feasibility and feasibility studies support D. Communication Strategy & Digital Presence:Crafting and refining communication strategies, enhancing digital communications, and establishing a strong corporate identity through the development of company websites, presentations, newsletters, and informational booklets.E. Global Location & Funding Strategies:Undertaking global location studies to identify the most strategic operational sites for our clients' unique business needs.Crafting funding strategies that harness a variety of government grants and subsidies. This includes comprehensive assistance with applications for the IRA, DoE & DoD, EU Critical Raw Material Act, EIT, Just Transition, Horizon projects, among others.

Perth, Western Australia, Australia

1. Lead Commercial/Business Development activities Developing and executing comprehensive commercial strategies to enhance market reach and revenue streams. This includes identifying and managing strategic partnerships; supporting corporate development initiatives aimed at expanding business operations and profitability; conducting market analyses to identify opportunities and competitive advantages; Actively pursuing identified leads and engaging with stakeholders—including EV and battery OEMs, as well as PCAM and CAM producers - to develop mutually beneficial value propositions that culminate in formal agreements. This hands-on approach encompasses contract negotiation, formalization, and securing feedstock sources for Primobius' Spoke and its clients' processing plants (Spoke + Hub).2. Lead Industry Sector Supply Chain and Benchmarking Analysis: Conducting in-depth analyses to develop resilient and cost-effective supply chain solutions that are environmentally and ethically responsible, while also facilitating global business development and strategic partnerships.3. Lead Regulatory Compliance & Policy Advocacy program: Navigating the regulatory landscape to uncover new opportunities, develop compelling value propositions, and ensure alignment with industry standards. This approach enhances market positioning while facilitating compliance with evolving regulations.4. Strategic advisor to the Managing Director of Primobius and Neometals:Contributing to the development of key position papers and policies that shaped the joint venture's strategic direction. My role involved representing Neometals' interests within the joint venture, ensuring alignment with corporate objectives while navigating the complexities of stakeholder collaboration. Through detailed analysis, policy recommendations, and active participation in joint venture deliberations, I supported Neometals in strengthening its position and achieving its goals within the Primobius partnership.

Perth, Western Australia, Australia

1. Lead Commercial/Business Development activities Developing and executing comprehensive commercial strategies to enhance market reach and revenue streams. This includes identifying and managing strategic partnerships; supporting corporate development initiatives aimed at expanding business operations and profitability; conducting market analyses to identify opportunities and competitive advantages; Actively pursuing identified leads and engaging with stakeholders—including EV and battery OEMs, as well as PCAM and CAM producers - to develop mutually beneficial value propositions that culminate in formal agreements. This hands-on approach encompasses contract negotiation, formalization, and securing feedstock sources for Primobius' Spoke and its clients' processing plants (Spoke + Hub).2. Lead Industry Sector Supply Chain and Benchmarking Analysis: Conducting in-depth analyses to develop resilient and cost-effective supply chain solutions that are environmentally and ethically responsible, while also facilitating global business development and strategic partnerships.3. Lead Regulatory Compliance & Policy Advocacy program: Navigating the regulatory landscape to uncover new opportunities, develop compelling value propositions, and ensure alignment with industry standards. This approach enhances market positioning while facilitating compliance with evolving regulations.4. Strategic advisor to the Managing Director of Primobius and Neometals:Contributing to the development of key position papers and policies that shaped the joint venture's strategic direction. My role involved representing Neometals' interests within the joint venture, ensuring alignment with corporate objectives while navigating the complexities of stakeholder collaboration. Through detailed analysis, policy recommendations, and active participation in joint venture deliberations, I supported Neometals in strengthening its position and achieving its goals within the Primobius partnership.

Perth, Western Australia, Australia

A) Led all EU Funding Workstreams: Directed all workstreams related to EU funding and Government banks & programs. Successfully progressed, demonstrating credibility and strategic alignment, negotiated and executed a DD process at advantageous terms for ZG/Volt.>>Secured Strategic Recognition: Achieved recognition of Volt subsidiary, Zavalievsky Graphite (ZG), as a strategic critical raw material asset by the European Union and EIT & ERMA.>>Successful secured funding: Secured €600,000 grant funding from EU Horizon Research and Innovation programme. Managed the entire application process, maintained strong relationships with all project stakeholders. Won the project and ensured a seamless transition to execution.B) Lead Strategic Technical Studies: Collaborated with ZG management to identify scope of a technical programs to pinpoint strategic investment opportunities for boosting overall plant performance in both output and grade. Prepared tenders and successfully negotiated contracts with select engineering service providers, ensuring optimal solutions and value for the organization.C) Serbia license acquisition & Project Management Excellence: Supported the MD in the acquisition and implementation of lithium exploration license deal in Serbia (Jadar North, Petlovaca, and Ljig) and subsequently took over the day-to-day country management.Team Building & Governance: Hired a Country Manager prepared a strategic planning & budget, implemented a compliant accounting, reporting and auditing framework. Fostered strong relationships with governmental representatives & industry stakeholders. D) Corporate Branding: Designed new corporate identity for Volt Resources and PowerPoint presentation, delivering design files and recommendations for consistent branding.Business Development: Led market research, identification of potential off-takers. Maintained active communication with leads, providing necessary information.

Perth, Western Australia, Australia

As a senior executive at RareX, Michael successfully managed key areas such as investor relations, corporate communications, and global business development. His primary objective was to drive the progress of the Cummins Range Critical Minerals project in Western Australia. He led a comprehensive transformation of RareX's corporate identity, successfully rebranding the company and positioning it as a prominent emerging player in the phosphate rare earth industry. Through effective repositioning, the company was able to enhance its market presence and strategic focus. In addition, Mr. Prassas took the lead in various initiatives aimed at gaining a deeper insight into accessing government funding, specifically through the Critical Raw Material Scheme. This helped enhance the company's understanding of the necessary steps to secure these funds. His efforts also contributed in the publication of RareX’s maiden Environmental, Social, and Governance (ESG) Report, which solidified the company’s reputation and commitment to sustainable practices. Additionally, these transformative actions improved RareX’s visibility among potential off-takers and strategic partners, positioning it favorably for future collaborations.

Australia

Zero-carbon2030 is a not for profit organization that is mobilising the smart money for faster action on climate change. An online platform that’s putting the power to drive faster, bolder action on climate change into the hands of the people. Giving consumers, investors and investment managers a voice and the tools to take action. Calling for carbon labeling. Applying carbon ratings to businesses. Moving the money where it matters. Setting a carbon-reduction ripple effect in motion across the global economy.

Perth, Western Australia, Australia

Perth, Western Australia, Australia

Perth, Australia

Peak Resources Limited is an ASX listed mining company focusing on developing the Ngualla deposit in Tanzania. Ngualla is one of the world’s highest grade rare earth deposits with a 26-year mine life and completed Bankable Feasibility Study.Achievements•Creating and deploying a new corporate identity. Peak Resources was completely rebranded by me, and stood out among its peers thanks to a clear refined value proposition and a holistic messaging of markets, applications and supply-demand dynamics. •Developing and executed a new communication, marketing and a global go to market sales and business development strategy with the focus on China, Japan and Central Europe•Successfully implemented a new corporate identity for Peak, launching of newly developed classical marketing tools including a new logo, new website, new social media accounts, new company newsletter service etc.•Successfully implemented a business development strategy including signing MOU’s and negotiating strategic partnerships and OfftakesKey Responsibilities•Member of the Executive Team, responsible for global sales & business development activities including strategic partnerships for the up- & downstream business + Export Credit Agencies•Total projected revenue responsibility: ~200-400m USD p.a.; Budget responsibility 310k USD p.a.•Planning & executing the overall sales & BDM strategy and activities including team building•Responsible for classical marketing, social marketing and communications of the company•Presenting and representing the company at international conferences and industry events

Lyon Area, France

Achievements: signed several long term supply agreements with strategic customers , secured existing business and delivered significant incremental revenues and profitKey Responsibilities:•Global Key Account Manager (Gkam) Umicore and European Sales Manager in Automotive Catalysis for Mixed-Oxides and Automotive Alumina •South Africa Country Sales Manager Automotive Catalysis, responsible for the day to day business including the Gkam's BASF, Johnson Matthey, Cataler and Umicore •Global afters sales Manager EOLYS" Fuel Borne Catalyst additive (FBC) and Gkam for the Tier1 OEM business with Ford, Volvo and Mazda + Business development Manager for all German OEMs •Global Sales Manager for Nd Versatate & Nd Phosphate for Butadiene Rubber Catalysis serving Michelin, Lanxess, Synthos and Versalis etc.

Netherlands, Amsterdam

Achievements:managed to succeed to open the Honda account on a pan European level and to initiate discussions with Honda Europe HQ, which finally led to the result that both companies have entered an European strategic partnership.Key Responsibilities:•Large strategic Account responsibility within BP/Castrol in Europe & Africa, representing them in global-, regional- operational and strategic peer reviewʼs.•Responsible for all Asian OEM relationships in E&A e.g. Toyota, Honda, Mazda, Subaru, Mitsubishi, Hyundai & KIA + SEAT and Skoda•Develop and maintain a «Contact map» and organise regular business/ partnership review meeting to «connect» BP/ Castrol and key account executives on a regular basis.•Establish «Roadmaps» per strategic Key Account and 5 year Strategic Business Plan/ Scorecards and agree them with the Global-, Regional- and Country- Sales & Marketing management.•Working together with global marketing, technology & sales teams to identify gaps to offer the best solution and added value for our Key accounts and Markets.•Responsible for preparation of financial justifications (ATNʼs, FMʼs) business modeling, business plans, presentation, negotiations of specific agreements, projects as well as pricing & investments for the business•Lead and guide “customer account teamʼs” and direct reports via goal setting•Lead a virtual team of more than 20 Country Account Managers and direct reports to drive profitable growth across E&A. Hiring manager for several vacancies within International Key Account Team department

Netherlands; Amsterdam

Achievements:• Successfully managed to sell, realize and to present to the senior management of Daimler and Mini/BMW a proof of concept of an embedded navigation system "CEmeetsAutomotive" + services Key Responsibilities:•Selling integrated OEM Hardware, Software and Service solutions and business value to senior level executives; cross sales channel synergies e.g."B2B meets Retail"•Responsibility for the assigned accounts: BMW, Daimler, FUJITSU TEN/ TOYOTA•Developing and execution of the Global Account plans.•Negotiating of contracts e.g. NDA's, ATN's, Letter of intent, Nomination letters•Developing, structuring, deal/cooperation proposals including sales strategies, solid business plans and ROI studies,

Munich Area, Germany

Achievements:•Generated increased business with existing customers by expanding business relationships with new projects and change management strategies and the implementation of new processes directly leading to higher profitability.Key Responsibilities:•VW Group •Day-to-day management of the Volkswagen group business, leading the global account team with budget responsibility •Negotiation of strategic enterprise alliances, contracts (NDA,MOU; LOI;NL) and agreements with the account

Stuttgart Area, Germany

Achievements:•Ensured on time and in budget Rollout incl. a functioning sales and retail operations for more then 100 retail stores and 25 shop in shop POS within 3 years..Key Responsibilities:•Setup, plan and execute the deployment of the new retail channel (from the pilot phase to final CI) •Define the standards for the corporate store branding/ Identity and marketing commuincation/ strategy •Ensure CI compliance, staff competency and store experience.

Stuttgart Area, Germany

Stuttgart Area, Germany

Stuttgart Area, Germany

Stuttgart Area, Germany

Stuttgart Area, Germany