Michael Prassas

Michael Prassas Email and Phone Number

Entrepreneur | Father | Supply Chain Advisor | Critical Raw Material Expert | Rare Earths | Lithium-ion battery Recycling | EV enthusiast | Assisting companies in enhancing their value proposition and strategy @ MPC - Critical Raw Materials
Michael Prassas's Location
Australia, Australia
Michael Prassas's Contact Details
About Michael Prassas

With over 20 years of senior management and consulting experience, I specialize in business development and sustainable supply chain solutions for the automotive and raw materials industries. My expertise includes directing strategic projects, forming crucial alliances, and driving innovation to enhance sustainability and operational performance. I excel at accelerating startup development, guiding new ventures to rapid growth and market success. As an advisor to top executives and business divisions, I consistently achieve results that align with company objectives and industry standards, making a substantial impact on global business development and supply chain sustainability.

Michael Prassas's Current Company Details
MPC - Critical Raw Materials

Mpc - Critical Raw Materials

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Entrepreneur | Father | Supply Chain Advisor | Critical Raw Material Expert | Rare Earths | Lithium-ion battery Recycling | EV enthusiast | Assisting companies in enhancing their value proposition and strategy
Michael Prassas Work Experience Details
  • Mpc - Critical Raw Materials
    Managing Director
    Mpc - Critical Raw Materials Sep 2020 - Present
    Perth, Western Australia, Australia
    Leverage deep industry knowledge to create value for all stakeholders.Our Services:A. Interim Management:Providing expert interim management services to guide businesses through crucial transition phases and strategic ventures.B. Corporate & Business Development:Assisting companies in transforming their operations and extending their network of stakeholders, including governments, industry off-takers, and market players in key regions such as China, the USA, Japan, Korea, and Europe.C. Supply Chain Analysis and DevelopmentWe specialise in conducting in-depth analysis of industrial sectors and supply chains, focusing on key criteria such as resilience, independence, benchmarks, ESG and Supply Chain Act standards, carbon footprint, and current market trends. Our goal is to help companies develop resilient and cost-effective supply chain solutions that are both environmentally and ethically responsible. We offer comprehensive support to companies in the following areas: - Commercial and market strategies - Offtake contract support- Bespoke market studies and preparation of white papers- Pre-feasibility and feasibility studies support D. Communication Strategy & Digital Presence:Crafting and refining communication strategies, enhancing digital communications, and establishing a strong corporate identity through the development of company websites, presentations, newsletters, and informational booklets.E. Global Location & Funding Strategies:Undertaking global location studies to identify the most strategic operational sites for our clients' unique business needs.Crafting funding strategies that harness a variety of government grants and subsidies. This includes comprehensive assistance with applications for the IRA, DoE & DoD, EU Critical Raw Material Act, EIT, Just Transition, Horizon projects, among others.
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  • Neometals Ltd
    Commercial Manager Recycling
    Neometals Ltd Dec 2022 - Nov 2024
    Perth, Western Australia, Australia
    1. Lead Commercial/Business Development activities Developing and executing comprehensive commercial strategies to enhance market reach and revenue streams. This includes identifying and managing strategic partnerships; supporting corporate development initiatives aimed at expanding business operations and profitability; conducting market analyses to identify opportunities and competitive advantages; Actively pursuing identified leads and engaging with stakeholders—including EV and battery OEMs, as well as PCAM and CAM producers - to develop mutually beneficial value propositions that culminate in formal agreements. This hands-on approach encompasses contract negotiation, formalization, and securing feedstock sources for Primobius' Spoke and its clients' processing plants (Spoke + Hub).2. Lead Industry Sector Supply Chain and Benchmarking Analysis: Conducting in-depth analyses to develop resilient and cost-effective supply chain solutions that are environmentally and ethically responsible, while also facilitating global business development and strategic partnerships.3. Lead Regulatory Compliance & Policy Advocacy program: Navigating the regulatory landscape to uncover new opportunities, develop compelling value propositions, and ensure alignment with industry standards. This approach enhances market positioning while facilitating compliance with evolving regulations.4. Strategic advisor to the Managing Director of Primobius and Neometals:Contributing to the development of key position papers and policies that shaped the joint venture's strategic direction. My role involved representing Neometals' interests within the joint venture, ensuring alignment with corporate objectives while navigating the complexities of stakeholder collaboration. Through detailed analysis, policy recommendations, and active participation in joint venture deliberations, I supported Neometals in strengthening its position and achieving its goals within the Primobius partnership.
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  • Primobius
    Technical & Commercial Manager
    Primobius Dec 2022 - Nov 2024
    Perth, Western Australia, Australia
    1. Lead Commercial/Business Development activities Developing and executing comprehensive commercial strategies to enhance market reach and revenue streams. This includes identifying and managing strategic partnerships; supporting corporate development initiatives aimed at expanding business operations and profitability; conducting market analyses to identify opportunities and competitive advantages; Actively pursuing identified leads and engaging with stakeholders—including EV and battery OEMs, as well as PCAM and CAM producers - to develop mutually beneficial value propositions that culminate in formal agreements. This hands-on approach encompasses contract negotiation, formalization, and securing feedstock sources for Primobius' Spoke and its clients' processing plants (Spoke + Hub).2. Lead Industry Sector Supply Chain and Benchmarking Analysis: Conducting in-depth analyses to develop resilient and cost-effective supply chain solutions that are environmentally and ethically responsible, while also facilitating global business development and strategic partnerships.3. Lead Regulatory Compliance & Policy Advocacy program: Navigating the regulatory landscape to uncover new opportunities, develop compelling value propositions, and ensure alignment with industry standards. This approach enhances market positioning while facilitating compliance with evolving regulations.4. Strategic advisor to the Managing Director of Primobius and Neometals:Contributing to the development of key position papers and policies that shaped the joint venture's strategic direction. My role involved representing Neometals' interests within the joint venture, ensuring alignment with corporate objectives while navigating the complexities of stakeholder collaboration. Through detailed analysis, policy recommendations, and active participation in joint venture deliberations, I supported Neometals in strengthening its position and achieving its goals within the Primobius partnership.
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  • Volt Resources Limited
    Vice President Of Business Development
    Volt Resources Limited Dec 2021 - Jan 2024
    Perth, Western Australia, Australia
    A) Led all EU Funding Workstreams: Directed all workstreams related to EU funding and Government banks & programs. Successfully progressed, demonstrating credibility and strategic alignment, negotiated and executed a DD process at advantageous terms for ZG/Volt.>>Secured Strategic Recognition: Achieved recognition of Volt subsidiary, Zavalievsky Graphite (ZG), as a strategic critical raw material asset by the European Union and EIT & ERMA.>>Successful secured funding: Secured €600,000 grant funding from EU Horizon Research and Innovation programme. Managed the entire application process, maintained strong relationships with all project stakeholders. Won the project and ensured a seamless transition to execution.B) Lead Strategic Technical Studies: Collaborated with ZG management to identify scope of a technical programs to pinpoint strategic investment opportunities for boosting overall plant performance in both output and grade. Prepared tenders and successfully negotiated contracts with select engineering service providers, ensuring optimal solutions and value for the organization.C) Serbia license acquisition & Project Management Excellence: Supported the MD in the acquisition and implementation of lithium exploration license deal in Serbia (Jadar North, Petlovaca, and Ljig) and subsequently took over the day-to-day country management.Team Building & Governance: Hired a Country Manager prepared a strategic planning & budget, implemented a compliant accounting, reporting and auditing framework. Fostered strong relationships with governmental representatives & industry stakeholders. D) Corporate Branding: Designed new corporate identity for Volt Resources and PowerPoint presentation, delivering design files and recommendations for consistent branding.Business Development: Led market research, identification of potential off-takers. Maintained active communication with leads, providing necessary information.
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  • Rarex Ltd
    Head Of Corporate Strategy And Development
    Rarex Ltd Apr 2022 - Apr 2023
    Perth, Western Australia, Australia
    As a senior executive at RareX, Michael successfully managed key areas such as investor relations, corporate communications, and global business development. His primary objective was to drive the progress of the Cummins Range Critical Minerals project in Western Australia. He led a comprehensive transformation of RareX's corporate identity, successfully rebranding the company and positioning it as a prominent emerging player in the phosphate rare earth industry. Through effective repositioning, the company was able to enhance its market presence and strategic focus. In addition, Mr. Prassas took the lead in various initiatives aimed at gaining a deeper insight into accessing government funding, specifically through the Critical Raw Material Scheme. This helped enhance the company's understanding of the necessary steps to secure these funds. His efforts also contributed in the publication of RareX’s maiden Environmental, Social, and Governance (ESG) Report, which solidified the company’s reputation and commitment to sustainable practices. Additionally, these transformative actions improved RareX’s visibility among potential off-takers and strategic partners, positioning it favorably for future collaborations.
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  • Zero-Carbon 2030
    Non Executive Director
    Zero-Carbon 2030 Aug 2020 - Nov 2021
    Australia
    Zero-carbon2030 is a not for profit organization that is mobilising the smart money for faster action on climate change. An online platform that’s putting the power to drive faster, bolder action on climate change into the hands of the people. Giving consumers, investors and investment managers a voice and the tools to take action. Calling for carbon labeling. Applying carbon ratings to businesses. Moving the money where it matters. Setting a carbon-reduction ripple effect in motion across the global economy.
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  • Hastings Technology Metals Ltd
    Risk Manager
    Hastings Technology Metals Ltd Jul 2021 - Sep 2021
    Perth, Western Australia, Australia
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  • Hastings Technology Metals Ltd
    Ir, Pr & Corporate Communications Manager
    Hastings Technology Metals Ltd Mar 2021 - Jul 2021
    Perth, Western Australia, Australia
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  • Peak Resources Limited
    General Manager - Sales, Marketing & Business Development.
    Peak Resources Limited Feb 2016 - Aug 2020
    Perth, Australia
    Peak Resources Limited is an ASX listed mining company focusing on developing the Ngualla deposit in Tanzania. Ngualla is one of the world’s highest grade rare earth deposits with a 26-year mine life and completed Bankable Feasibility Study.Achievements•Creating and deploying a new corporate identity. Peak Resources was completely rebranded by me, and stood out among its peers thanks to a clear refined value proposition and a holistic messaging of markets, applications and supply-demand dynamics. •Developing and executed a new communication, marketing and a global go to market sales and business development strategy with the focus on China, Japan and Central Europe•Successfully implemented a new corporate identity for Peak, launching of newly developed classical marketing tools including a new logo, new website, new social media accounts, new company newsletter service etc.•Successfully implemented a business development strategy including signing MOU’s and negotiating strategic partnerships and OfftakesKey Responsibilities•Member of the Executive Team, responsible for global sales & business development activities including strategic partnerships for the up- & downstream business + Export Credit Agencies•Total projected revenue responsibility: ~200-400m USD p.a.; Budget responsibility 310k USD p.a.•Planning & executing the overall sales & BDM strategy and activities including team building•Responsible for classical marketing, social marketing and communications of the company•Presenting and representing the company at international conferences and industry events
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  • Solvay
    Global Account Manager Rare Earth Systems & European Sales Manager Catalysis Automotive
    Solvay Sep 2012 - Feb 2016
    Lyon Area, France
    Achievements: signed several long term supply agreements with strategic customers , secured existing business and delivered significant incremental revenues and profitKey Responsibilities:•Global Key Account Manager (Gkam) Umicore and European Sales Manager in Automotive Catalysis for Mixed-Oxides and Automotive Alumina •South Africa Country Sales Manager Automotive Catalysis, responsible for the day to day business including the Gkam's BASF, Johnson Matthey, Cataler and Umicore •Global afters sales Manager EOLYS" Fuel Borne Catalyst additive (FBC) and Gkam for the Tier1 OEM business with Ford, Volvo and Mazda + Business development Manager for all German OEMs •Global Sales Manager for Nd Versatate & Nd Phosphate for Butadiene Rubber Catalysis serving Michelin, Lanxess, Synthos and Versalis etc.
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  • Bp
    International Key Account Manager - Oem Automotive Manager
    Bp Jan 2009 - Sep 2012
    Netherlands, Amsterdam
    Achievements:managed to succeed to open the Honda account on a pan European level and to initiate discussions with Honda Europe HQ, which finally led to the result that both companies have entered an European strategic partnership.Key Responsibilities:•Large strategic Account responsibility within BP/Castrol in Europe & Africa, representing them in global-, regional- operational and strategic peer reviewʼs.•Responsible for all Asian OEM relationships in E&A e.g. Toyota, Honda, Mazda, Subaru, Mitsubishi, Hyundai & KIA + SEAT and Skoda•Develop and maintain a «Contact map» and organise regular business/ partnership review meeting to «connect» BP/ Castrol and key account executives on a regular basis.•Establish «Roadmaps» per strategic Key Account and 5 year Strategic Business Plan/ Scorecards and agree them with the Global-, Regional- and Country- Sales & Marketing management.•Working together with global marketing, technology & sales teams to identify gaps to offer the best solution and added value for our Key accounts and Markets.•Responsible for preparation of financial justifications (ATNʼs, FMʼs) business modeling, business plans, presentation, negotiations of specific agreements, projects as well as pricing & investments for the business•Lead and guide “customer account teamʼs” and direct reports via goal setting•Lead a virtual team of more than 20 Country Account Managers and direct reports to drive profitable growth across E&A. Hiring manager for several vacancies within International Key Account Team department
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  • Tomtom Bv
    Global Business Development & Key Account Manager Automotive
    Tomtom Bv Oct 2006 - Oct 2008
    Netherlands; Amsterdam
    Achievements:• Successfully managed to sell, realize and to present to the senior management of Daimler and Mini/BMW a proof of concept of an embedded navigation system "CEmeetsAutomotive" + services Key Responsibilities:•Selling integrated OEM Hardware, Software and Service solutions and business value to senior level executives; cross sales channel synergies e.g."B2B meets Retail"•Responsibility for the assigned accounts: BMW, Daimler, FUJITSU TEN/ TOYOTA•Developing and execution of the Global Account plans.•Negotiating of contracts e.g. NDA's, ATN's, Letter of intent, Nomination letters•Developing, structuring, deal/cooperation proposals including sales strategies, solid business plans and ROI studies,
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  • Aw Europe
    Key Account – Supervisor – Navigation Systems
    Aw Europe Aug 2003 - Sep 2006
    Munich Area, Germany
    Achievements:•Generated increased business with existing customers by expanding business relationships with new projects and change management strategies and the implementation of new processes directly leading to higher profitability.Key Responsibilities:•VW Group •Day-to-day management of the Volkswagen group business, leading the global account team with budget responsibility •Negotiation of strategic enterprise alliances, contracts (NDA,MOU; LOI;NL) and agreements with the account
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  • Mobilcom-Debitel Shop Gmbh
    Business Developer /Sales Manager
    Mobilcom-Debitel Shop Gmbh Feb 1999 - Apr 2003
    Stuttgart Area, Germany
    Achievements:•Ensured on time and in budget Rollout incl. a functioning sales and retail operations for more then 100 retail stores and 25 shop in shop POS within 3 years..Key Responsibilities:•Setup, plan and execute the deployment of the new retail channel (from the pilot phase to final CI) •Define the standards for the corporate store branding/ Identity and marketing commuincation/ strategy •Ensure CI compliance, staff competency and store experience.
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  • Neoplan Bus Gmbh
    Technical Sales Support, Project Coordinator, For North And East Germany
    Neoplan Bus Gmbh Nov 1994 - Mar 1996
    Stuttgart Area, Germany
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  • Neoplan Bus Gmbh
    Assistant To The Sales Manager Germany
    Neoplan Bus Gmbh May 1993 - Jul 1993
    Stuttgart Area, Germany
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  • Neoplan Bus Gmbh
    Technical Sales Support, Project Coordinator, For North And East Germany
    Neoplan Bus Gmbh Sep 1992 - Apr 1993
    Stuttgart Area, Germany
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  • Neoplan Bus Gmbh
    Trainee Automotive, – Production,/ Manufacturing, - Body Construction
    Neoplan Bus Gmbh Sep 1991 - Aug 1992
    Stuttgart Area, Germany
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  • Scharr Wärme Gmbh & Co. Kg
    Apprenticeship At Wholesale And Foreign Trade
    Scharr Wärme Gmbh & Co. Kg Aug 1988 - Jun 1991
    Stuttgart Area, Germany
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Michael Prassas Skills

Strategy Business Strategy B2b Cross Functional Team Leadership Business Development Business Planning Key Account Management Automotive Change Management Negotiation New Business Development International Sales Business To Business Sales Management Management Customer Relationship Management Telecommunications Budgets Sales Project Management Contract Negotiation Strategic Planning Oem Contract Management Strategy Development Account Management Pricing Manufacturing Marketing Strategy Marketing Sales Operations Crm

Michael Prassas Education Details

  • School Of Economics And Business Stuttgart/ Fachschule Für Betriebswirtschaft
    School Of Economics And Business Stuttgart/ Fachschule Für Betriebswirtschaft
    Foreign Trade, Human Resources & Finance

Frequently Asked Questions about Michael Prassas

What company does Michael Prassas work for?

Michael Prassas works for Mpc - Critical Raw Materials

What is Michael Prassas's role at the current company?

Michael Prassas's current role is Entrepreneur | Father | Supply Chain Advisor | Critical Raw Material Expert | Rare Earths | Lithium-ion battery Recycling | EV enthusiast | Assisting companies in enhancing their value proposition and strategy.

What is Michael Prassas's email address?

Michael Prassas's email address is michael.prassas@bp.com

What schools did Michael Prassas attend?

Michael Prassas attended School Of Economics And Business Stuttgart/ Fachschule Für Betriebswirtschaft.

What skills is Michael Prassas known for?

Michael Prassas has skills like Strategy, Business Strategy, B2b, Cross Functional Team Leadership, Business Development, Business Planning, Key Account Management, Automotive, Change Management, Negotiation, New Business Development, International Sales.

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