Michael Preston Email & Phone Number

Indianapolis, Indiana, United States

District Of Columbia, United States

* Primarily responsible for marketing/advertising, communications, community engagement, game entertainment and events for the organization in the nation's ninth largest DMA for first six months of tenure.* Launched multiple marketing and communications campaigns - introducing the brand identity and new quarterback - into market, resulting in quantifiable increased awareness and growth. * Developed and implemented short- and long-run integrated marketing and communication plans for all of organizational initiatives.* Actively pitched, promoted and fulfilled interview requests for local, regional, national and international requests for both the organization across all media platforms.* Liaison between team and XFL league officials within the marketing, communications and game entertainment departments for the first six months of tenure. * Prepared, trained and advised in all areas related to marketing, advertising, public relations and communications strategies and tactics for all areas of the organization. * Planned and implemented marketing and advertising strategy for the team, focused on increasing brand awareness and generating ticket sales, using traditional and digital media assets. * Led initial development of team's game day presentation, including in-game elements, fan engagement opportunities, and creation of elements leading into the stadium.* Large scale event planning and management, including fan meet and greets, media tours, media availabilities, major press conferences and game day operations.* Managed the consistency and use of the team's brand across all platforms for the first six months of tenure. * Worked closely with team social/digital department to create content intended to be another 'voice' for the organization.

Atlantic City, Nj

* Primary contact for local and national media for the largest resort in Atlantic City, NJ, which includes coordinating PR efforts for all retail, dining, entertainment, and gaming options.* Proactively created and pitched Ocean Resort Casino story ideas to local and national media regardingall aspects of the property.* Generated regional, national and international coverage as a result of the property's relief efforts to provide complimentary rooms to those impacted or displaced by Hurricane Florence.* Planned, prepared and disseminated all public relations and communications messaging to ownership, C-suite executives and key internal stakeholders.* Collaborated with social and digital media department, as well as the internal communications department, on providing streamlined and consistent messaging across multiple platforms.* Managed relationships and worked extensively with pubic relations agencies based in Las Vegas, NV and New York City to successfully place stories in outlets including People, Us Weekly, TMZ, the NY Post, among others.* Created, built and grew the property's initial media contact list, growing that number to over 150 contacts in the first 100 days of opening.* Established internal protocols for all on-site media opportunities, from notifying 3,300 team members to directing all logistical elements.* Created the foundation for the property's initial crisis communication document, providing a strategic outline to deal with situations that could have an adverse effect on the property's brand.* Contributed new ideas to the weekly event and entertainment meetings, designed to create new and unique revenue streams for the property.* Served as point-of-contact for all celebrity appearances on property, working directly with Heidi Klum, Mark Wahlberg, Alessandra Ambrosio, and Teresa Giudice, as well as their publicists and managementteams.

Greater Philadelphia Area

* Served as primary organizational contact and spokesperson for local, national and international media in the nation's fourth largest DMA.* Extensive experience and primary point of contact for strategy, crisis communications planning and messaging across the business and basketball sides of the organization.* Developed and implemented short- and long-run integrated communication plans for a wide-range of organizational initiatives.* Actively pitched, promoted and fulfilled interview requests for local, regional, national and international requests for both the business and basketball side.* Liaison between media and Philadelphia 76ers ownership, C-suite executives, players, management, basketball operations staff.* Oversaw transition and public relations strategy related to the purchase of the Philadelphia 76ers by the incoming ownership group, led by Josh Harris and David Blitzer.* Initial public relations strategist for Sixers ownership group related to their subsequent acquisitions of the New Jersey Devils and Crystal Palace soccer club of the English Premier League.* Prepared, trained and advised in all areas related to public relations and communications strategies and tactics for both the business and basketball operations departments.* Tracked and monitored all coverage of the Philadelphia 76ers - including but not limited to placement, sentiment and value - across all traditional and new media platforms.* Large scale event planning and management, including pre-season media luncheons, annual media days, post-season media availabilities, major press conferences and game night operations.* Collaborated freely with multiple third-parties, industry-leading PR firms and athlete representatives, including Rubenstein PR and Creative Artists Agency (CAA).* Created and populated team's public relations Twitter account.* Created league-first credentialing policy for new and non-traditional media outlets.

* Primary lead for business communications, web site creative, advertising and research.* Part of team that planned, designed and executed award-winning microsite celebrating the franchise's 10th Anniversary, which utilized leading edge web features, including video, tracking and voting functions.* Created an NFL and team first fan engagement opportunity: A sleepover on the newly installed FieldTurf surface at M&T Bank Stadium, which was named by the Sports Business Daily as the "Promotion of the Week" (http://bit.ly/2pCepGH).* Worked with every part of the organization to promote and publicize business initiatives, including promotion of M&T Bank's stadium naming rights deal (http://bsun.md/2pJmwzv).

Nazareth Speedway

* Responsible for all forward-facing aspects of public relations for the speedway. * Generated national coverage for the speedway via exposure on the popular TLC program "Trading Spaces."* Generated national exposure as featured photo shoot location in national publication Maxim Magazine for a spread that included NASCAR driver Elliott Sadler and super model Kylie Bax. * Coordinated logistics, promoted and publicized NASCAR Craftsman Truck and inaugural Busch Series "Hauler Parade" through Lehigh Valley to generate interest in race weekend (http://bit.ly/2pc0Jje).

Miami/Fort Lauderdale Area

* Assisted in all aspects of the Miami Heat sports media relations department, including but not limited to credentialing, game notes, statistical updates, media support, fulfilling interview requests, and compiling daily clips for basketball operations department.* In addition to all duties with the Heat, provided additional support in all areas to Heat-owned WNBA team, Miami Sol.