Michael Price Email and Phone Number

Creating delightful digital experiences across web and mobile apps.

Assisting small businesses in achieving online success through a variety of services, such as web design, marketing, and product management. I specialize in crafting impactful websites, optimizing mobile experiences, and devising strategies that drive business growth. My ultimate objective is to unlock the complete digital potential of each business I collaborate with.

Lead product manager for company website and mobile app.• Spearheaded the end-to-end development and management of the first mobile app, successfully achieving key business KPIs. Created a seamless online and in-store shopping experience through a virtual card and enabled customers to easily service their accounts.• Led a website redesign and rollout, overseeing the entire process from ideation to development and phased launch, resulting in a 29% increase in conversions year over year.• Managed the content and experience design for a web-based customer support tool and chatbot, which reduced call center costs by 15%.• Created and implemented a strategic website experimentation strategy, cultivating a culture of continuous research and testing to enhance business and customer objectives.• Achieved an 18% increase in Store Finder (marketplace) SEO traffic and a 10% increase in core website SEO traffic year over year by implementing a combination of scaled content and technical changes.• Implemented an enhanced Store Finder experience for easy partner merchant discovery, resulting in a 12% increase in conversions year over year.

Responsible for organic growth and optimizing the funnel to drive free trial conversions for cloud.google.com• Managed landing page and sign-up flow A/B experiments• Conducted in-product experiments to reduce friction across various user-flows• Implemented non-branded SEO strategies for cloud.google.com, expanding reach beyond brandedkeywords

Lead overarching strategic vision (strategy, roadmap, and requirements) and execution of all major web projects spanning design, development, and optimization.• Implemented various funnel enhancements to improve overall product signups by over 10%• Led project to implement CMS tool, Netlify, to enable internal teams to produce content at scale resulting in thousands of new website visitors from all channels• Built out a user-generated content platform to address an untapped market that scaled web traffic and conversions by 15% YoY• Improved organic traffic by over 200% YoY through content and technical SEO enhancements

Implemented a highly effective SEO strategy for Adobe Creative Cloud, resulting in substantial growth in organic traffic and visibility.• Created captivating "free" product landing pages and non-branded feature pages, driving a significant increase in monthly free trial signups and achieving tangible business outcomes.• Optimized internal site search and implemented App Store Optimization (ASO) techniques, enhancing user experience and improving the discoverability of Adobe's products, leading to a notable boost in organic traffic.

Empowering businesses with comprehensive solutions in web design, marketing, and product management. Driving measurable results through compelling websites, mobile experiences, and optimized product strategies. Dedicated to unlocking businesses' full digital potential.

Develop, own, and execute all SEO product changes and campaigns that drive demand, new customer acquisition, and increase retention. Worked on both the strategic and tactical components to ensure the end-to-end success of the product (redbeacon.com + proreferral.com).

Led strategic planning, execution, and monitoring of 4 legal marketplace websites.• Orchestrated technical enhancements, site architecture improvements, SEO, A/B testing, Drupal CMS development, conversion rate optimization, and content management.• Enhanced website performance, user experience, and search engine visibility through impactful technical and site-architectural enhancements.

Drove growth strategy and execution for a social media startup.• Developed strategies that led to 1 million pageviews one month after initial launch• UI/UX recommendations that led to an increase in conversion rate, user engagement, and visit duration