Michael Richmond Email & Phone Number

Kennett Square, Pennsylvania, Us

Kennett Square, Pennsylvania, Us

▶ SMC Investment Team

Kennett Square, Pennsylvania, Us

▶ Led the transaction of Champs Mushrooms to private equity, creating the largest private equity backed mushroom company in North America. Championed cross functional transformational leadership to integrate two industry-leading growing and composting operations, seven regional sales and distribution teams into one business. +25% YoY growth over combined standalone revenue prior to the acquisition.▶ Developed, led, coached and mentored a team of eight regional Sales Directors across North America, while qualifying, structuring, negotiating and managing strategic partnerships to drive revenue and customer acquisition▶ Negotiated new enterprise sales with Fortune 500 companies to optimize cash flow and decrease fixed costs through resulting operational synergies▶ Led cross functional budgeting creation with CFO and VP of Finance, expected to lead to a 10%+ reduction in costs while growing revenue performance and margin ▶ Partnered with branding teams and external consultants to identify brand strengths, attributes and measure the effectiveness of campaigns while uncovering customer perceptions around our brand versus key competitors to fully understand competitive landscape and identify strategic opportunities and threats.

Kennett Square, Pennsylvania, Us

▶ Positioned a privately held, accelerated growth profile middle market agriculture business for outside investment to facilitate the aspirations of existing ownership group to continue the company growth trajectory. Concluded the transaction after eighteen months of developing and presenting CIM to international Private Equity firms. Positioned the ownership group for significant five-year additional upside opportunity. ▶ Created cross functional retail and food service promotional strategy to maximize the monthly and weekly revenue per square foot of mushroom grown in the facilities. Communicated the success of the promotional campaign with key stakeholders to cross-reference customer store and department data to ensure future buy-in and program continuity YoY▶ Introduced customer research function to drive insight-driven decision making for high level strategic projects at all levels of the organization, which led to decisions regarding year-round customer supply demand matching, new customer acquisition that created key strategic partnerships

Kennett Square, Pennsylvania, Us

▶ Fundamentally shifted the organizational strategy to change focus from a grower/shipper, to a state-of-the-art, fully vertically integrated company focusing on direct Business-to-Business (B2B) relationships with Fortune 500 retailers and food service providers. Developed traceability for operational efficiency data to be utilized to steer product offerings to the highest profitability items while commanding a direct relationship price without a middleman. Success of the strategy led to the financing of three increasingly larger expansions, the first expansions in the past decade for the company.▶ Pioneered relationships with the largest retailers and food service providers in North America and positioned the company as a vertically integrated, full-service mushroom solution capable of delivering premium product quality resulting in significant YoY growth▶ Designed a complete renovation for a 100,000 square foot warehouse and packaging facility with creative problem solving to develop best practices for product flow, food safety, and positioned the existing facility to increase efficiencies by 200% to allow for tripling of production throughput in the existing footprint▶ Led a cross functional team of 15 supervisors and over 200 operational staff across the organization, to successfully accredit the industry’s first SQF Level 3 company, setting a new gold standard for food safety

▶ Directed a metric driven operation and team focused on delivering Club Members and public clients the best possible semi-private golfing and dining experience. Utilized a systematic approach to establish deep relationships with Strategic Partners including understanding their strategy, key decision-makers, organizational structure, technology solutions, roadmaps and go-to-market focus to drive margin and profitability. ▶ Responsibilities included interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems

▶ Business & Product Analysis:▶ Financial Models, Financial Modeling, Market Research & Competitive Intelligence, ▶ Product & Pricing Analysis, Financial Planning & Investment Analysis, Market Sizing▶ Customer & eCommerce Analysis:▶ Customer Journey Analysis, Segmentation & Cohort Analysis, Lifetime Value & ROI Analysis▶ Growth Hacking, Acquisition, Retention, E-mail, Loyalty & Churn Analysis▶ Digital & Web Analysis, Strategy & Transformation:▶ Digital Transformation, Omni-Channel Measurement Strategy, ▶ Web Analytics (Google Analytics 360/Google Marketing Platform, Adobe Analytics/Omniture), Audience Segmentation, A/B & MV Testing▶ Marketing Analysis & Strategy:▶ Media Analysis (Search, Display, Video, Social, Email), Marketing Mix Modeling, ▶ Multi-Touch Attribution, Purchase & Location based targeting▶ Business Intelligence & Data Visualization:▶ SQL, Power BI, Teradata, Google Data Studio, Salesforce Marketing Cloud (SFMC), Amazon Web Services (AWS), Microsoft Excel▶ Industries Covered:▶ eCommerce, Financial Services, Banking, Finance, Real Estate, Insurance, Education, Retail, Agriculture, Agribusiness,