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I am the Co-Founder & CEO of Unplugged Collective, where we are redefining the way people connect through meaningful networking experiences and building an inclusive community. Our mission is to make networking fun again, creating moments that foster authentic connections across industries.In addition to my role at Unplugged, I am the Principal & Founder of Finnovar Media Partners, a consulting and advisory firm offering fractional leadership services to media and ad tech companies. At Finnovar, we serve as fractional CSO, CMO, and COO, driving go-to-market strategy, monetization, operations, and product innovation.Previously, I've had the privilege of contributing to transformative ventures such as developing the first locally-focused sales offering for national CTV distributors at Premion, pioneering native advertising in CTV at Newsy, and streamlining programmatic ad offerings for CTV at Jukin Media. In my role as SVP, Global Revenue Operations at TMB, I helped merge two powerful media companies and develop next-gen monetization strategies while leading a global revenue operations team.I'm passionate about staying ahead of the curve in emerging media, data strategies, and other futurist concepts. I'm always eager to connect with other media professionals, former colleagues, or just interesting creative folk to discuss the continuing evolution of our industry.On a lighter note, I'm a Dog Dad, Travel Junkie, Creative Baker, Foodie, Music Enthusiast, TV/Film Buff, Theatre Aficionado, Outdoor Adventurer, and City Dweller.
Unplugged Collective
View- Website:
- unpluggedcollective.com
- Employees:
- 3
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Co-Founder And CeoUnplugged CollectiveNew York, Ny, Us
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Co-Founder & CeoUnplugged Collective Aug 2024 - Present
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Principal & FounderFinnovar Media Partners Jun 2023 - PresentStrategic Advisor | Fractional Executive | AdTech & Media ConsultancyWe specialize in: - Operational Excellence: Streamlining processes and fostering organizational development for startups and established companies in transformation phase- Strategic Market Positioning: Helping ad tech companies and publishers with GTM strategies, market analysis, product fit, and in-market branding- Business Development and Monetization: Expertise to grow supply and demand revenue streams for publishers and programmatic platforms - specialize in CTV, omnichannel (digital and video), broadcast, and emerging media/platforms- Training and Development: Tailored sales, technical, and industry-specific L&D programs to enhance team capabilities and foster business growthClients include: Switchboard Software, ZAM Network, Black Enterprise, Prohaska Consulting, 3CVentures, Pathformance -
AdvisorSwitchboard Software Mar 2024 - PresentSan Francisco, Ca, Us -
AdvisorIndicue Nov 2023 - Present -
Investor/AdvisorPompom Fairy Jan 2023 - PresentUs -
Senior Vice President, Global Revenue OperationsTmb (Trusted Media Brands) Jan 2022 - Jun 2023New York, Ny, UsSpearheaded the creation and management of a multi-channel revenue operations structure, bringing together Ad Operations, Sales Operations, and Programmatic teams. This diverse global team was responsible for a myriad of revenue operations facets including revenue forecasting, pricing and inventory management, programmatic partnerships and operations, campaign management, sales planning, ad operations, ad tech partnerships, and data & measurement partnerships. Ensured seamless collaboration across functions and regions, fostering a culture of innovation and operational excellence, essential in aligning strategic objectives with organizational goals.Developed and initiated a holistic 3-year strategic plan with full P&L responsibility, focusing on operational efficiency through platform consolidation, international growth, and cross-departmental projects, resulting in notable cost savings and significant revenue uplift in key revenue drivers.Established strategic partnerships across ad tech and data platforms, enhancing TMB's competitive edge in digital and CTV advertising. These alliances were instrumental in introducing innovative ad products and technical partnerships, improving both the advertiser and consumer experience, keeping TMB ahead in the rapidly evolving digital advertising landscape. -
Vice President, Global Ctv Revenue OperationsTmb (Trusted Media Brands) Sep 2021 - Jan 2022New York, Ny, UsJukin Media was acquired by Trusted Media Brands, Inc. in August, 2021. Led the integration of Jukin Media's CTV advertising business into TMB post-acquisition, with a focus on harmonizing backend systems. Set the programmatic foundation for the CTV expansion of TMB's iconic brands.
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Senior Director, Global Programmatic LeadJukin Media May 2021 - Sep 2021Los Angeles, Ca, UsFollowing my promotion to Senior Director, my role largely remained the same but now with the added challenge and opportunity of a larger team. We stayed focused on Programmatic Partnerships and Ad Operations for our CTV business. The team successfully contributed to the launch of new CTV channels in our continued global expansion and maintained our year-over-year revenue growth. In August 2021, Jukin Media was acquired by Trusted Media Brands. -
Director, Programmatic PartnershipsJukin Media Jun 2019 - May 2021Los Angeles, Ca, UsManaged Programmatic Partnerships and Ad Operations for the CTV business. I led the implementation of a new data solution that dramatically improved our data ingestion and analysis capabilities. Additionally, I spearheaded the migration of our Ad Server and SSAI, streamlining our ad operations and setting the stage for efficient revenue growth. We exceeded our initial revenue projections, nearly doubling revenue in the first year alone and maintaining that growth trajectory in subsequent years.I am most proud of: - Launching a new ad product, WeatherPod - Global expansion into EMEA, APAC, and LATAM - Rolling out household measurement and targeting capabilities
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Director Of Programmatic RevenueNewsy Oct 2018 - Jun 2019Atlanta, Ga, UsLead programmatic sales and strategic partnerships. Developed and deepened partnerships with major SSPs, DSPs, and ATDs, achieving positive quarter over quarter growth. -
Channel Development & Marketing Manager, PremionTegna Dec 2016 - Oct 2018Tysons, Virginia, UsLead sales channel marketing efforts, including training and new channel development. Developed and executed the platform’s go-to-market strategy across 40+ markets, growing to more than $80 million in less than two years. -
Account ManagerTegna Oct 2015 - Dec 2016Tysons, Virginia, UsManage 40-50 accounts for a team of 4-6 account executives generating $7-10 million in revenue. Develop new strategies and creative approaches for existing and prospective clients including multi-platform and integrative packages. Oversee event and spot production. Implement new/renewed digital/broadcast campaigns; occasionally write and produce creative print and video campaigns.
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Account ExecutiveTegna Mar 2015 - Oct 2015Tysons, Virginia, UsDeveloped and delivered new business requisitions through B2B sales. Created marketing strategies for small to mid-sized businesses and managed accounts generating $2 million in annual sales. Led new community focus initiative.
Mike Richter Skills
Mike Richter Education Details
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East Carolina UniversityGeneral
Frequently Asked Questions about Mike Richter
What company does Mike Richter work for?
Mike Richter works for Unplugged Collective
What is Mike Richter's role at the current company?
Mike Richter's current role is Co-Founder and CEO.
What is Mike Richter's email address?
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What is Mike Richter's direct phone number?
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What schools did Mike Richter attend?
Mike Richter attended East Carolina University.
What are some of Mike Richter's interests?
Mike Richter has interest in Civil Rights And Social Action, Education, Environment, Science And Technology, Disaster And Humanitarian Relief, Human Rights, Animal Welfare, Arts And Culture, Health.
What skills is Mike Richter known for?
Mike Richter has skills like Leadership, Management, Sales, Social Networking, Marketing, Sales Management, Recruiting, Customer Service, Microsoft Office, Team Building, Training, Consultative Selling.
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