Michael Propp Email & Phone Number

New York, Ny, Us

Key responsibilities:• Lead platform UX for GM Brand web experiences across the portfolio, empowering teams, cutting costs, and scaling to support 129 Tier 1 websites globally.• Provide UX leadership and hands-on involvement to deliver innovative and targeted brand experience website design for Cadillac, GMC, Chevrolet, Buick, GM Envolve, and integrated brands.• Promote the value of UX through business and internal presentations, consulting, and education with external teams.• Manage UX professionals at all levels, including front-end developers, through mentorship and career pathing that foster team culture and empowerment.

New York, Ny, Us

As an Associate Director of UX, my primary role is to guide and mentor my direct reports, lead product UX design for our largest client General Motors (GM) and guide continuous innovation across business lanes for internal and external teams.Key achievements• Led UX effort in defining and maintaining a GM Design System that consolidated products and built a global platform that supports multiple GM brands across 20+ global markets• Leadership across 8 GM digital products concurrently (GMC.com, Buick.com, Cadillac.com, Chevrolet.com, etc…)• Guided GM’s integration of online eCommerce into existing products • Championed research activities to ensure product usability• Led architecture and UX MRM’s for latest AEM platform offering• Mentored 12+ direct reports, developed team culture and re-imagined the role of UX at MRM• Managed team resourcing across all client projects• Successfully attained organic business growth through successful product execution, demonstration of UX expertise and building trust with key executives along with product owners • Established the Detroit office as a center of UX excellence within MRM global networkHeads down product UX skills utilized: Strategy, planning, IA, wireframe functional specifications, process flows, prototyping, user research, competitive analysis, UI design, interaction design, CMS (AEM) author documentation, and use of style guides.Heads up leadership skills utilized: Building strong relationships, establishing trust, defining effective product team design processes, thought leadership, system thinking, hiring and resource management, team building and team collaboration activities.

Detroit, Mi, Us

I had a key UX role on the Team Detroit (now GTB) digital strategy team, with a primary responsibility of designing a responsive platform for rolling out a consistent Ford.com shopping experience in all markets. Key Achievements• Led UX for Product Pages, Build & Price application and Global Navigation for Ford.com• Defined a unified shopping experience across 5 global markets• Aligned design team on core UX principles that elevated product design• Led design workshops, client presentations and guided efforts for user testingHeads down product UX skills utilized: Strategy, IA, wireframes, process flows, user research, competitive analysis, and interaction design.Heads up leadership skills utilized: Building strong relationships, establishing trust, team building and team collaboration activities.

Chicago, Il, Us

As a UX Associate Creative Director, my primary role was to lead two teams that supported the business units of Sears Parts Direct and Sears Home Services. My partnership with each product owner to plan and execute, we were able to exceed revenue projections under my leadership. Key achievements• Led redesign of SearsHomeServices.com including schedule service app• Led responsive redesign of SearsPartsDirect.com (Homepage through product pages including Cart, Checkout and Account Management)• Mentored 15+ UX Architects and Product UI Designers• Championed integration of new AEM (CMS) platform for Repair Help content on SearsPartsDirect.com• Aligned Brand product UX across domains establishing consistent use of UI• Mentored both UX and UI designers with no design team turnover under my leadershipHeads down product UX skills utilized: eCommerce strategy, planning, IA, wireframes, process flows, prototyping, user research, competitive analysis, UI design, interaction design, application design, and CMS component design.Heads up leadership skills utilized: Building strong relationships, establishing trust, defining effective product team design processes, thought leadership, hiring and resource management, team building and team collaboration activities.

Chicago, Il, Us

As the Interactive Associate Creative Director, I led all digital design and technology efforts across all clients. I led a small team of designers and developers that executed high impact direct marketing micro sites, landing pages and email campaigns. Key achievements• Strategically lead efforts to implement responsive design into all digital deliverables• Established new Front End Web/UI role that elevated UX and drove an increase in email open rates dramatically• Client work included but not limited to Navteq Maps, Consumers Energy, VW and MercedesHeads down product UX skills utilized: IA, wireframes, prototyping, competitive analysis, UI design, and html email design.Heads up leadership skills utilized: Technical planning and strategy, building strong relationships, establishing trust, defining effective team design processes, thought leadership, hiring and resource management, and team building.

Entrepreneurial venture, providing influential product design consultation to a diverse set of clients seeking a new or refreshed digital presence across all industries. Key achievements:• Built up client list that doubled revenue YOY, every year• Established strong network of design and development resources to execute large and small initiatives• Designed and maintained website for high profile clients including Indy race car driver Dario Franchitti• Led marketing design for Colorado State Capitol renovation campaign Share in the Care Colorado• Led UI design for all clients of a locally based development company on a proprietary eCommerce platform that catered to B2B transactionsHeads down product UX skills utilized: IA, wireframes, content strategy, competitive analysis, UX/UI design, QA, CMS integrations, content design, identity design and all print marketing materials.Heads up leadership skills utilized: Building strong relationships, establishing trust, defining effective design processes, thought leadership, resource management, team collaboration activities, new business development, authored scope of work and business contracts.

Denver, Co, Us

Delivered all-encompassing leadership to the creative team, transforming creative concepts into executions to support client initiatives. Hired, mentored and managed a small team of product designers, redefined design processes and delivered innovative design solutions for websites and applications.

Directed compelling and brand-worthy marketing campaigns integrated into a 5-platform media model that included a 32-page publication printed every 2 weeks, interactive website, events, e-mail marketing and SMS marketing. Defined BIAS brand strategy, implemented creative processes, workshops and guidelines and worked with creative resources to execute content design within each platform’s content model.

Created vibrant and targeted campaigns for web and print media to increase brand awareness, grow customer engagement and drive sales of products. Clients included Mikes Hard Lemonade, Moosehead Lager and more.

Held design positions across a partnership of agencies that eventually merged into one and was responsible for executing an array of projects that included printed marketing materials, publication design, website design, package design and trade show/campaign promotions.Created and developed high impact design, strategy and conceptual work for clients such as Grease Monkey International, Outward Bound USA, and CQG. Developed strong conceptual skills and executed projects for print and web within a team environment.