Michael Griffin Email & Phone Number

Smyrna, Ga, Us

Launched consultancy to provide business and go-to-market strategy and implementation services to early-stage MarTech and AdTech companies. • Created go-to-market strategy that drove 185% YoY revenue growth for early-stage retail video kiosk company, securing annual agreement for kiosk placements in Wal-Mart and Sam’s Club locations. • Positioned pre-revenue video technology company Intercast Networks for its sale to AMP Live within 2 years of creating its go-to-market strategy (e.g., pricing packages, materials, and presentations). Advisor to company’s Board of Directors. • Achieved 300% YoY revenue growth as Interim CEO of profitable early-stage mobile promotion agency by pivoting its focus on mobile content management and promotion platform provider (SaaS).

Founding partner of manufacturer and marketer of LED lighting products for horticulture use, allowing enterprise and home enthusiasts to leverage the latest technology to achieve optimal yield of crops grown indoors.

Atlanta, Georgia, Us

Enlisted to build out and lead agencies first digital department. • Drove client digital strategies, campaign execution, analysis, and optimizations for site direct, programmatic, social, search, influencer, and ABM campaigns across all digital advertising platforms.• Team secured 17 new clients for agency

Recruited by investors of early-stage provider of FDA-approved veterinary regenerative tissue products to turn around the business. • Reinvented company from ground up, including new name, brand, product portfolio identities, and sales/marketing strategy with emphasis on web presence, social content, sales materials, digital media, trade shows, and owned events. • Grew veterinary customer base by 500% in first year. Personally sold Vetragenics treatment offerings into BluePearl (later acquired by Mars Petcare), the nation’s largest chain of companion animal specialty and emergency care clinics. • Turned around company to profitability achievement for first time in its history within 8 months.

Tempe, Arizona, Us

$850M global leading provider of CDN (content delivery network), and cloud-based SaaS solutions. LLNW acquired EyeWonder in 2010. • Selected to spearhead strategic growth imperative focused on commercialization of value-added “digital marketing SaaS stack" of 4 recently acquired digital advertising and marketing solutions. • Boosted company’s margin by 50%, including securing 2 major wins with Netflix and Microsoft.

Acquired by Limelight Networks in 2010.Promoted to lead company’s strategic and geographic growth with emphasis on industry leadership, strategic partnerships, expanding products, and global marketing efforts (U.S., EMEA, and Australia). Managed 12 direct reports and 25 indirect reports across 16 global offices. • Propelled 375%* increase in un-aided brand awareness and 220%* in purchase intent within key target audiences (digital client marketers and agency executives) through digital video and display advertising campaign. Personally conceptualizing, and then piloting internal and external agency teams for creative production, media planning, buying, and optimizations.• Forged strategic partnerships with Adobe and Akamai, delivering exclusive technology and development resources (e.g., pre-release access/development coordination on Adobe Creative Suite builds to ensure successful move to SaaS). • Secured, planned, and led implementation of $1.5M in EW controlled co-marketing investments from Adobe and Akamai, highlighted by exclusive co-branded events across the globe to inform, and entertain over 2000 key digital media leaders.• Grew net profit margin by 40% and expanded customer base by leading strategic pivot from historical in-house java technology-based ad services business to Adobe’s Flash technology SaaS application. Migrated 75% of revenue to SaaS in year 1.• Partnered with CEO on identifying and acquiring 2 technology companies with complimentary data analytics, behavioral targeting, and creative optimization tech offerings vital to future business growth.• Drove expansion and leadership in EMEA by hiring and leading a marketing team that quickly built brand presence/credibility.

Elevated to lead sales and marketing, establishing, staffing, and managing 4 US sales offices.• Generated revenue growth of 87% CAGR and +500% EBIDTA from 2002 to 2005.

As 3rd employee, provided executive direction regarding overall business strategy, operations, cash management, product, sales, marketing, and investor relations – bringing focus in defining company’s value proposition and optimal customer segments. • Launched company creating an entirely new category of online/digital media (instant play video ads), single handedly generating awareness, education, and demand through cost effective results focused content marketing, PR, events, and SEM.

Atlanta, Ga, Us

• Steered cross-functional team charged with developing first Coca-Cola Classic brand "refresh" in 15 years across all packaging and POS.

Atlanta, Ga, Us

Brought in to piloted newly formed department of 18 responsible for all aspects of TV, online, and cable affiliate trade marketing as well as consumer marketing of weather.com and overall PR for network.• Increased perceived value of network by double digits across both trade target audiences by directing high impact marketing activities including network's first Upfront events, and production and implementation of innovative and impactful "interactive" trade show environment.

Atlanta, Ga, Us

Spearheaded new product development, market introduction and 3 years of triple digit growth, building brand to #1 category market share position• Held full P&L responsibility, generating $18M in annual net profit contribution. • Recognized by Advertising Age as “Top 100 Marketers”.• Named "Marketer of the Year" by PROMO Magazine