Michael Raeford

Michael Raeford Email and Phone Number

Director, Player Experience and Insights at Jam City @ Jam City
Michael Raeford's Location
Rocky Mount, North Carolina, United States, United States
Michael Raeford's Contact Details
About Michael Raeford

I am a product architect, data analyzer, voice of the customer advocate, gamer, programmer, growth hacker, and fighter for great products. I love building and and growing products and services. I love seeing customers use and give feedback on products and services I work on.Tools I Know: Tableau, Figma, JIRA / Confluence, Qualtrics, InMoment, Alida, Databricks, Power BI, Photoshop, Excel (Advanced), Asana, Git, Salesforce, Google Workspace Languages / Libraries / Frameworks I Use: Python (Django), JavaScript, HTML/CSS, SQLMy Proficiencies: Product Management / Development, Data Storytelling (Presentations), Research Operations (Research Ops), User Research Methodologies, Object Oriented Programming, Agile Methodologies, Product / Technical Specification Writing, Customer Experience Management, User Research, Survey Writing, Survey Programming, User Sentiment Analysis, Natural Language Processing (NLP) Frameworks, Survey Programming, User Engagement, Web & Mobile Game Development, Project Management, Data Analysis & Reporting, Dashboards, Wireframing, Prototyping, Product Roadmaping, Traffic Acquisition & Monetization, App Store Optimization, Search Engine Optimization, SQL, Data Visualization, Digital Marketing, Digital Subscriptions, Carrier Billing Systems, Financial Modeling Forecasting, Strategic Planning, Competitive / Market Analysis, eSports, Skill-based Games / Competitive Games / Tournament Games, Real World Prize Rewards

Michael Raeford's Current Company Details
Jam City

Jam City

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Director, Player Experience and Insights at Jam City
Website:
jamcity.com
Michael Raeford Work Experience Details
  • Jam City
    Director, Player Experience And Insights
    Jam City Apr 2021 - Present
    Culver City, California, Us
    - Led development and deployment of company-wide experience management (voice of the customer) program focused on gathering and analyzing all customer feedback (surveys, reviews, social media comment, user interviews, support tickets) and experience metrics. - Manage qualitative and quantitative research studies end-to-end (planning, survey programming, logistics, and analysis/reporting) - Create surveys, reports, and dashboards using various experience management platforms (Qualtrics, Alida, InMoment, Alchemer) - Conduct secondary market research utilizing various intelligence services (Sensor Tower, Data.ai, and others) - Created data pipeline and analytics framework for monitoring customer feedback channels- Generate actionable insights and analysis for all cross functional teams utilizing user research and market data - Develop code base for integrating various data and experience data vendors using Python, SQL, and various APIs - Responsible for knowledge management and creation of repository for company research, insights, documents, and information
  • Jam City
    Senior Manager, Player Experience And Insights
    Jam City May 2020 - Apr 2021
    Culver City, California, Us
    Working with all cross functional teams to better understand and improve the player experience across the entire customer journey. Goal: Deliver exceptional player experiences across our portfolio of games!
  • Jam City
    Senior Manager, Product Development
    Jam City Nov 2017 - May 2020
    Culver City, California, Us
    Jam City is a Los Angeles-based mobile studio with global reach and the creative force behind 6 of the Top 100 highest grossing games across Google Play and Apple App Store, including Harry Potter: Hogwarts Mystery, Marvel Avengers Academy, Panda Pop, Cookie Jam, Family Guy: Quest for Stuff, and Genies & Gem.At Jam City, my responsibilities include:- Manage all product development activities for Jam City's mobile games subscription business- Work with game teams on implementing new features, feature enhancements, and new live ops events across the entire portfolio- Create wireframes, prototypes, user flow diagrams, UX / UI overviews, business requirements, and product specification documents- Manage platform product backlog, priorities, and product roadmap- Manage development and integration of mobile carrier billing partners- Manage platform analytics & data (tools, acquisition and analysis)- Product management support for mobile games teams
  • Livewell Assisted Living
    Advisory Board Member
    Livewell Assisted Living Nov 2017 - Present
    Chapel Hill, Nc, Us
  • Engage Play Technologies
    Co-Founder & Evp Product Development
    Engage Play Technologies Jul 2008 - Oct 2017
    Los Angeles, California, Us
    - Provides competition-based gaming solutions for game developers and brands
  • Mood Media (Aim:Mm & Tsx:Mm Formerly Fluid Music Inc/American Idol Underground)
    Co-Founder & Chief Strategy Officer
    Mood Media (Aim:Mm & Tsx:Mm Formerly Fluid Music Inc/American Idol Underground) Mar 2005 - Jun 2008
    Austin, Tx, Us
    - Mood Media is the world’s largest background music provider, reaching +150 million customers a day in +500K locations worldwide
  • Fun Technologies (Acquired By Liberty Media)
    Chief Metrics Officer
    Fun Technologies (Acquired By Liberty Media) Aug 2004 - Mar 2005
    Fun Technologies was a publicly traded (TSX: FUN, LSE: FUN) online games and entertainment company (acquired by Liberty Media). The company managed a portfolio of online gaming and gambling properties.
  • Intermix Media, Inc. (Formerly Euniverse, Inc. - Parent Of Myspace)
    Vp Product Development, Skilljam Division (Acquired By Fun Technologies)
    Intermix Media, Inc. (Formerly Euniverse, Inc. - Parent Of Myspace) Nov 2001 - Aug 2004
    SkillJam (now WorldWinner) was the gaming division of Intermix Media. Intermix owned and operated a network of sites, including MySpace, that provided digital content and entertainment and was later acquired by News Corp.
  • Egamesgroup / Skilljam (Acquired By Intermix/Myspace)
    Co-Founder & Vp Of Product Development & Marketing
    Egamesgroup / Skilljam (Acquired By Intermix/Myspace) Jul 2000 - Nov 2001
    - SkillJam (now WorldWinner) was the first online, pay-to-play, skill-based gaming platform for trivia and casual games; first to offer fee-based tournaments/competitions with cash prizes- VIZX portfolio company
  • Africa.Com
    Product Manager
    Africa.Com May 2000 - Jul 2000
    Africa.com was the first pan-regional Internet portal for African and African-interested audiences
  • Sloan Financial Group
    Associate Investment Analyst
    Sloan Financial Group May 1998 - May 2000
    Sloan Financial Group is a financial services and investment management firm with $10+ billion under management

Michael Raeford Skills

Start Ups New Media Strategic Partnerships Entrepreneurship Digital Media Online Advertising Mobile Applications Mobile Devices Social Media Marketing Seo Web Analytics Mobile Advertising E Commerce Internet Entrepreneur Mobile Games Web Development Digital Marketing Online Marketing Game Development Monetization Mobile Marketing Vertical Search User Experience Venture Capital Asp.net Loyalty Programs Content Strategy Viral Marketing C# Microsoft Sql Server Metrics Ppc Directories User Interface Design Affiliate Marketing Product Management Online Gaming Ruby On Rails Sem Search Engine Optimization Sql Python Django Data Analysis Business Analysis Microsoft Excel Tableau Jira Ruby Financial Analysis

Michael Raeford Education Details

  • North Carolina Central University
    North Carolina Central University
    Finance And Accounting

Frequently Asked Questions about Michael Raeford

What company does Michael Raeford work for?

Michael Raeford works for Jam City

What is Michael Raeford's role at the current company?

Michael Raeford's current role is Director, Player Experience and Insights at Jam City.

What is Michael Raeford's email address?

Michael Raeford's email address is mi****@****ail.com

What is Michael Raeford's direct phone number?

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What schools did Michael Raeford attend?

Michael Raeford attended North Carolina Central University.

What are some of Michael Raeford's interests?

Michael Raeford has interest in Lean Startups, Marketing On Facebook, Fox Searchlight Pictures, Sports, Yahoo, Soul Music, Net, Asp, Music, Offices.

What skills is Michael Raeford known for?

Michael Raeford has skills like Start Ups, New Media, Strategic Partnerships, Entrepreneurship, Digital Media, Online Advertising, Mobile Applications, Mobile Devices, Social Media Marketing, Seo, Web Analytics, Mobile Advertising.

Who are Michael Raeford's colleagues?

Michael Raeford's colleagues are Agustín Colombo, Michelle Curran, Bryan Biller, Dalila Nelson, Eric Gee, Diego De Los Santos, Jenny Nguyen.

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