Michael Raia

Michael Raia Email and Phone Number

Demand Generation and Marketing Operations @ Linxup
Michael Raia's Location
Wheaton, Illinois, United States, United States
Michael Raia's Contact Details
About Michael Raia

With over 15 years of experience in demand/lead generation for SaaS companies, I have a proven track record of growing revenue, building growth teams, and integrating marketing and sales operations.

Michael Raia's Current Company Details
Linxup

Linxup

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Demand Generation and Marketing Operations
Michael Raia Work Experience Details
  • Linxup
    Director, Demand Generation
    Linxup Jun 2024 - Present
    Chesterfield, Missouri, Us
  • Pspdfkit
    Director Of Growth Strategy And Marketing Operations
    Pspdfkit Jan 2024 - Jun 2024
    Raleigh, North Carolina, Us
    -Oversight of demand/lead generation strategy.-Partner with Sales to ensure consistent revenue generation.-Coach high-performing marketing team for continuous improvement.-Oversight of marketing operations, including systems and budgets.-Oversight of lead generation workflow and reporting.-Generate lead and revenue performance for board review.
  • Integrify
    Vice President Of Marketing
    Integrify Feb 2021 - Feb 2024
    Chicago, Il, Us
    Integrify was acquired by PSPDFkit in January, 2024-Helped 3X ARR and position company for acquisition.-Plan and execute demand/lead generation strategy.-Partner with Sales to ensure consistent revenue generation.-Coach high-performing marketing team for continuous improvement.-Evaluate market for SWOT and plan go-to-market motions.-Communicate with Product team to develop clear value messaging.-Communicate performance to CEO and executive peers.
  • Integrify
    Director Of Marketing
    Integrify Jun 2015 - Feb 2021
    Chicago, Il, Us
    Manage all aspects of Integrify marketing including strategy, digital, brand, customer, and partner marketing.
  • Fieldaware
    Senior Director Of Digital Strategy And Emarketing
    Fieldaware May 2013 - May 2015
    Plano, Texas, Us
    Provide strategic direction for all eMarketing and inbound lead generation efforts.• Manage Marketing Automation Program (Marketo/SalesForce)• Manage SEM programs• Manage SEO and Content Marketing initiatives• Manage Email marketing and lead nurturing• Manage Web Sites and Social Media strategy• Direct team of digital marketing professionals
  • Fleetmatics
    Director Of Web Marketing
    Fleetmatics Oct 2012 - Apr 2013
    Rolling Meadows, Il, Us
    • Provide strategic direction for Web Marketing to produce aggressive volume of sales leads for a $100+ million public company• Manage inbound lead generation for Fleetmatics and SageQuest brands• Manage Web site team managing six separate Web sites in three countries• Direct high-volume international SEM program• Lead and champion Social Media efforts• Direct Email Marketing and Marketing Automation program (Eloqua) including lead nurturing• Maintain strong relationship with Sales Executives to ensure seamless inbound lead process• Drive reporting and analysis to ensure Web Marketing efforts are delivering on business objectives
  • Fleetmatics
    Emarketing Manager
    Fleetmatics Feb 2010 - Nov 2012
    Rolling Meadows, Il, Us
    • Direct all elements of FleetMatics' eMarketing strategy to produce increasing volume of sales leads for a $100+ Million organization.• Direct Web site team on SEO, production, development and content generation.• Manage complex and high-volume SEM program.• Built and then managed industry-leading Social Media program• Managed Email Marketing program including prospect nurturing and lead generation.• Provided inbound lead analysis and reporting to executive team.
  • Microsystems
    Electronic Communications Manager
    Microsystems Jan 2008 - Jan 2010
    Chicago, Il, Us
    • Managed and developed content for Web site• Managed email marketing program• Directed online marketing efforts• Develop and implemented social media program• Produced product demonstration videos
  • American Dental Association
    Electronic Communications Manager
    American Dental Association Sep 2003 - Dec 2007
    Chicago, Il, Us
    • Developed and managed Association's e-mail marketing/newsletter program• Developed for and analyzed Association's external website (ADA.org)• Managed web marketing projects including banner ads and search engine optimization• Planned, developed, and managed Association's Intranet• Administered Google Search Appliance for internal and external Web sites
  • Eloyalty
    Marketing Manager
    Eloyalty 1999 - 2003
    Austin, Tx, Us
    • Managed corporate web applications including corporate website, intranet portal, and Siebel SFA tool• Implemented Knowledge Management program• Performed marketing duties including graphic design, market research, RFP development, sales support• Developed taxonomies and categorizations to aid in knowledge retrieval and organization• Wrote, assigned, edited portal content including competitive intelligence, methodologies, operating procedures, training material• Supported business development team through research, collateral development, customer references, and proposal/RFP development

Michael Raia Skills

Email Marketing Lead Generation Online Marketing Digital Marketing Crm Salesforce.com Seo Sem Social Media Marketing Saas Marketing Strategy Marketing Business Development Integrated Marketing Social Media Management Leadership Marketing Communications Strategy Sales Social Networking B2b Marketing New Business Development Digital Strategy Sales Operations Ppc Creative Direction Web Analytics Online Advertising Google Analytics B2b Web Design Market Research Customer Relationship Management Analytics Content Marketing Cms Marketing Automation Business To Business Web Marketing Direct Marketing Google Adwords Software As A Service Search Engine Marketing Multi Channel Marketing Conversion Optimization

Michael Raia Education Details

  • Northern Illinois University
    Northern Illinois University
    English/Technical Writing

Frequently Asked Questions about Michael Raia

What company does Michael Raia work for?

Michael Raia works for Linxup

What is Michael Raia's role at the current company?

Michael Raia's current role is Demand Generation and Marketing Operations.

What is Michael Raia's email address?

Michael Raia's email address is md****@****ast.net

What is Michael Raia's direct phone number?

Michael Raia's direct phone number is +131226*****

What schools did Michael Raia attend?

Michael Raia attended Northern Illinois University.

What are some of Michael Raia's interests?

Michael Raia has interest in Human Rights, Science And Technology, Health, Economic Empowerment.

What skills is Michael Raia known for?

Michael Raia has skills like Email Marketing, Lead Generation, Online Marketing, Digital Marketing, Crm, Salesforce.com, Seo, Sem, Social Media Marketing, Saas, Marketing Strategy, Marketing.

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