Michael Skipper work email
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Michael Skipper personal email
I provide brand and communication strategy for clients of all sizes, and lead the Client Services team at Ark. As part of this, I help clients find strategic and creative opportunities to improve their brand and marketing activity, to connect better with their audiences. Then, Ark’s creative team brings everything to life through design. My purpose is to make the experience fun, informative and simple, so that clients enjoy the process, can work with real insights, and action changes that are practical and prioritised with consideration to their experience, capacity, resources and brand.I love people, business, creativity and progress, and bring to the table an ideas-led, positive attitude, and smile.Enjoy the journey and think differently for better results. Overview:20+ years in the creative industry, working for recognised WPP/HAVAS agencies such as Conran Design Group, Lambie-Nairn and Super Union (now Design Bridge & Partners), and working with brilliant, fascinating people in London, Europe and beyond. Now, as a dad of two, I’m in my home city, Norwich, and love working with the excellent creative team at Ark and our many wonderful clients. I love helping SMEs and not-for-profits, and large companies too, such as Vodafone | CRUK | Shell | TEVA | PwC | O2 | Telefonica | Driscoll’s | Ideal Standard | Haier | Howden | Sir Robert McAlpine | Marel | Bentley Motors | Gatwick Airport | Royal College of Art, University of Essex | Norwich University of The Arts | Nesta | Norwich BID | VNN | Badrutts Palace Hotel. And I can step into any sector and quickly learn a client’s world, having worked across place/destination branding | Internal comms | Insurance | Telecoms | FMCG | Construction | Finance | Culture and arts | Education | Housing | Automotive | Pharma | Sustainability | White goods | Festivals/events | Aviation
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DirectorI-SpyNorwich, England, Gb -
Strategic Account DirectorArk - Design Agency Mar 2022 - PresentNorwich, England, United KingdomI deliver brand, identity and communication strategy for clients of all sizes, and support the creative team in delivering projects.I’m responsible for client services and supporting new business.As part of this, I run insight and planning workshops, conduct stakeholder interviews, deliver audits and help steer creative direction to meet strategy. -
Senior Account DirectorDialogue Agency Jun 2018 - Mar 2022Norwich, United KingdomLead luxury accounts including Badrutt's Palace Hotel & Bentley Motors. Supporting clients to build brand trust and loyalty with fans/customers/prospects through community-based engagement across editorial print, editorial online, social and digital channels. Advising on how to create and repurpose content for multi-channel application and for wider client stakeholder teams to use, including usage rights and content planning.Oversaw Bentley's first TikTok video capturing 17 million views.Dialogue won Best Medium Agency of 2022 - CMAs (Content Marketing Association) -
Client DirectorConran Design Group Jan 2018 - Jun 2018Returned to CDG to help the team on the Shell account, delivering projects including:- Environmental branding for the London HQ. Managing 3D design from concept to installation.- Holistic branding solution for product packaging, in-store display and forecourt promotion for the GO Well retail sub-brand, from concept to implementation. -
Client ServicesSuperunion Jun 2017 - Jan 2018LondonNow Design Bridge & Partners.Vodafone: Global brand identity refresh.Brought in to support Global Group clients, Super Union Creative Director, Business Director & large design team to implement identity strategy at speed across multiple guidelines, including: - In-store retail- Retail display- OOH- online - social- print and literature - partner and sponsorship- packaging- B2C core brand guidelines- B2B guidelinesAlso delivered:- packaging solutions for IoT products. - brand asset creation- brand roll out process across multiple markets- brand guardianship. -
Client DirectorConran Design Group Jan 2015 - Jun 2017London, United KingdomLead & developed strategic accounts across Finance, Construction & Engineering, Luxury, Retail, Pharmaceutical and Cancer Research sectors. Client's include PwC, Sir Robert McAlpine, Cancer Research UK, Ideal Standard, Sottini, Marel, Teva.Worked with multiple teams to deliver strategy-led brand identities and integrated corporate communications across print, online, moving image and environmental communications. Stand out projects: - Sir Robert McAlpine repositioning, architecture, brand strategy and rebrand. C-suit management.- Sottini: Repositioning, brand strategy, brand identity and application across large scale exhibition, retail, sales comms.- Teva: Corporate storytelling and scalable global HQ branding. Working directly with CMO and Tel Aviv office.- CRUK: Brand identity for sub brand, stakeholder management and engagement. - Marel: Brand strategy, product architecture and naming. Supporting New Business Team with pitches, creds, award entries and case studies.
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Senior Account ManagerLambie-Nairn Jan 2013 - Jan 2015Farringdon, London, UkThe agency that designed the iconic BBC 2 and Channel 4 idents, O2 brand and many more. Became part of Design Bridge & Partners in 2023.Brand identity, communications and guardianship for Telefonica, O2 UK, O2 Ireland and The O2 venues (London and Dublin).Working with O2 and Telefonica Europe brand teams to evolve the customer-facing O2 brand across retail, online, app, print, event, campaign and sponsorship comms in the UK, Germany, Czech Republic and Ireland, and the institutional Telefonica brand in the UK and Spain. Oversaw the guardianship of O2's brand through the transition from O2 to Three in Ireland following Hutchison Whampoa's purchase of O2/Telefonica in 2014.Placement in Munich to support O2 Germany with app design and guidelines. -
Senior Account ManagerHoney Branding & Consultancy Apr 2011 - Jan 2013London, United KingdomBrand identities and communications across medical, transportation, retail, education and sustainability.Clients: Gatwick Airport, Zizzi restaurant, Keolis, RTCC, Ball Street, Tesco, Canal & River Trust and The Royal College of Art.Key responsibilities:- Brand and communication strategy.- New Business development.- Managing print and digital projects across multiple clients and industries.- Part of the Company Management Team.Key Achievements:Winning and delivering brand projects, including a Design Business Association award for RTCC (Responding to Climate Change). -
Account ManagerFelton Communication Aug 2006 - Apr 2011Farringdon, LondonManaging corporate communications within not-for-profit and private sector, specialising in consumer campaigns, brand identities and brand guardianship. Key Responsibilities:• Corporate Brand identity and brand guardianship. • Communication strategy, project planning and management.• Creative direction across brand, print, web, imagery and video.• Studio/Design management • Winning new business.Key achievements:• Winning new business including NHF brand refresh. TfL initiatives; ‘I Move London’ and ‘Walk Cycle Reward’, Southern Housing Group (PQQ tender; won 2nd place competing against 88 national entries). • Nationwide B2B campaign, ‘Walk to Work Week’. Planning, concept and design through to web build, price points, budget, stock management, delivery of promotional incentives and all associated administration resulting in 10,000 more employees walking to work.Clients: TfL, Dental Defence Union, TMA World, Living Streets, Southwark Council, Women's Sports and Fitness Foundation, National Housing Federation, Southern Housing Group, Terrance Higgins Trust.
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Sales & OperationsClarity Sep 2002 - Jul 2006Norwich, NorfolkSecond in command running a Cleaning Products and Services company that quickly grew into a national operation, providing commercial and construction cleaning for Carters, Waitrose, Aldi, leisure centres, schools, bars, factories, garages and more. Key learnings:- practicalities of managing and growing a business and running a work force- importance of good cash flow management- value of committed and able staff- benefits of establishing genuine and trusted client and supplier relationships- need to think wide but keep hold of the detail- to work with integrity and to core principles. - mindset. Be confident to say yes and find the solution… it’s key to business growth and self-development.- just be nice. These skills and experience have played a key part in my career to date, despite having worked a 27 hour non-stop shift, and spending many cold and frosty nights sleeping in vans.I would recommend whole-heartedly that everyone experiences something entrepreneurial once in their life.
Frequently Asked Questions about Michael Skipper
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Michael Skipper works for I-Spy
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Michael Skipper's current role is Director.
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Michael Skipper's email address is mi****@****e.co.uk
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Michael Skipper
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1aviva.com -
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