Michael Rasmussen Email & Phone Number

Copenhagen, DK

Copenhagen Area, Capital Region, Denmark

Our mission is to deliver business value to our clients bottom line.We do it by improving the way they attract new customers, develop the existing and build loyalty to retain them.Our key focus is CRM and alignment of sales & marketing.We can help you......Developing your CRM approach / strategy and customer concepts....Aligning your customer journey and.

Copenhagen Area, Capital Region, Denmark

Health At Work har udviklet en evidensbaseret metode til en effektiv og målrettet indsats for at forebygge stress og mistrivsel på arbejdspladsen. Metoden munder ud i en konkret handlingsplan klar til brug for virksomheden selv eller dens rådgivere.Health At Work arbejder ud fra en tro på, at en langsigtet løsning kræver fokus på årsagerne til mistrivsel.

Copenhagen Area, Capital Region, Denmark

Medlem af bestyrelsen for DJØF's netværk for selvstændige.

Continued my consulting activities as one of two partners assisted large companies like TDC, Oticon and Scandinavian Tobacco Group in enhancing value creation and improving efficiency in marketing. Projects includes e.g. deployment of technology (CRM, DAM etc.), process re-design and implementation, performance management and other areas of marketing.

Founded Attivo on the belief that the ability to execute the market strategy and activities in an efficient, timely and consistent way is equal important to having the right strategy and developing effective activities. And it's not easy to achieve in constantly changing environment.Read more about Attivo and our marketing management consultancy services.

Heading a new marketing function following a merger of two companies. Responsible for marketing and product management including disciplines such as marcom (incl. internal dpt and production), CRM, PR, outbound telemarketing, on-line, events, channel support and product development projects. Besides the responsibility included the initial forming of the.

Responsible for building and developing a new business area (“Direct Mediacom”) offering media agency and consulting services within the direct marketing / CRM area. Being a new function and discipline for the organization first steps were to develop products and services, internal marketing and education etc. prior to sales and consulting activities.

Overall marketing responsible for all products (tele, internet and mobile) on the SME market (the business market except top-100 accounts) with direct report to the division VP – i.e. responsibility for the entire marketing process from identification of needs and development of new product concepts to campaign planning and execution via a number of.

Promoted to responsible for the Small Business segment when the below project went into operation. Responsibility included market strategy, pricing, product development (concepts and plans) and overall activity planning including product launches. As it was a new function first tasks were getting the organization (incl. recruiting employees), processes.

Responsible for development and implementation of a new CRM based strategy for the Small Business segment prior to the liberalisation of the telecom market. Programme management of three projects: Development and implementation of strategies, specifying requirements to a new CRM-solution and development of communication concepts integrating communication.

Overall responsible for the Inclusive Tours Division including responsibility for P&L, negotiations and contracting with airlines and hotel (+ 100 mill. DKK yearly), marketing and sales, business planning and controlling and destination operations. General managerial responsibility for app. 50 employees.

Overall responsible for CRM activities in the Danish market including responsibility for SAS EuroBonus (loyalty programme) and Member Service (call centre). During the development phase the role as project manager for EuroBonus was part of the role embracing key areas such as concept development, communication strategy, forming the Danish member service.

Responsible for marketing and business controlling at SAS Travel Agency.

Management training programme in Denmark and USA.