Michael Rasmussen Email and Phone Number
Michael Rasmussen work email
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Michael Rasmussen personal email
I help marketing and sales organisations improve the way they acquire new customers, develop the existing and build loyalitet.CRM is an important part - and that is not just the about customer experience or IT for that matter. It’s an approach based on mutual value creation - when we create value for the customers, they create business value for us. And it’ about aligning the customer journey with a range of activities. But there are more to it than that.Outstanding results are not just coming from the right strategy or activities. It takes a well-balanced “ecosystem” where external activities are supported by cross functional collaboration between marketing, sales and customer support. They must be united to fulfil the common objetive: creating business value.I believe in the power of effective execution. Strategy is important, but at the end of the day it’s the daily execution of activities that creates the results. Also, I believe that consulting based on experience from both sides of the table is an advantage - new approaches have to work in reallife.As a person I have a business mindset and I’m driven by finding innovative solutions to business challenges in order to create value for my clients. Solutions that reveal their value by the results they create when implemented.I have extensive experience with CRM, marketing, sales and general management from companies such as SAS, TDC and Ascom.My overall professional competences can be summarized in these key bullets:• Broad experience with marketing in general and with CRM and one-to-one communication in particular.• Optimization and digitalization of customer facing and internal processes.• Improving commercial execution power and cross functional collaboration. • Marketing leadership, change management and project management.• Customer focus, loyalty and other customer concepts. If you want to get in touch, please contact me by phone or email (+45 2080 6844 / mr@attivo.dk).
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Founder And Senior ConsultantAttivo Marketing ManagementCopenhagen, Dk -
Founder & Senior ConsultantAttivo Marketing Management Oct 2010 - PresentCopenhagen Area, Capital Region, DenmarkOur mission is to deliver business value to our clients bottom line.We do it by improving the way they attract new customers, develop the existing and build loyalty to retain them.Our key focus is CRM and alignment of sales & marketing.We can help you......Developing your CRM approach / strategy and customer concepts....Aligning your customer journey and activities....Define requirements, prepare business cases and select CRM vendor....Implement your new or updated CRM solution....Implement and benefit from marketing automation....Improve marketing support to sales....Improve your sales and marketing organisation’s ability to execute efficiently....Aligning you marketing and sales approach....Make your internal ‘ecosystem’ efficient.We believe that......Insights and analytics combined with innovation is key to success....Changes in customers behaviour requires a new sales and marketing approach....Effective execution is as important as strategy and plans....Aligning marketing and sales is crucial for success....Change management is key to success to ensure that everybody is onboard. We prefer not to leave before a new approach is implemented and incorporated in daily life.We’re working together with partners in areas, where we do not have key competences ourself.
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Co-FounderHealth At Work Feb 2019 - PresentCopenhagen Area, Capital Region, DenmarkHealth At Work har udviklet en evidensbaseret metode til en effektiv og målrettet indsats for at forebygge stress og mistrivsel på arbejdspladsen. Metoden munder ud i en konkret handlingsplan klar til brug for virksomheden selv eller dens rådgivere.Health At Work arbejder ud fra en tro på, at en langsigtet løsning kræver fokus på årsagerne til mistrivsel og stress på arbejdspladsen.
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Advisory Board Member - IncubatorenCopenhagen Business Academy Apr 2018 - PresentCopenhagen Area, Capital Region, Denmark -
CensorIngeniøruddannelsernes Landsdækkende Censorkorps Apr 2018 - Present
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BestyrelsesmedlemDjøf Apr 2015 - Jun 2017Medlem af bestyrelsen for DJØF's netværk for selvstændige. -
Senior Consultant And PartnerMomento Consulting 2008 - Sep 2010Continued my consulting activities as one of two partners assisted large companies like TDC, Oticon and Scandinavian Tobacco Group in enhancing value creation and improving efficiency in marketing. Projects includes e.g. deployment of technology (CRM, DAM etc.), process re-design and implementation, performance management and other areas of marketing operation and management.
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Founder & OwnerAttivo Marketing Management Aps. 2003 - 2008Founded Attivo on the belief that the ability to execute the market strategy and activities in an efficient, timely and consistent way is equal important to having the right strategy and developing effective activities. And it's not easy to achieve in constantly changing environment.Read more about Attivo and our marketing management consultancy services above.
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Head Of Marketing And Product ManagementAscom Danmark A/S 2001 - 2003Heading a new marketing function following a merger of two companies. Responsible for marketing and product management including disciplines such as marcom (incl. internal dpt and production), CRM, PR, outbound telemarketing, on-line, events, channel support and product development projects. Besides the responsibility included the initial forming of the new function and later restructurings of the organization following divestments. Managerial responsibility for up to14 employees. -
DirectorMediacom 1999 - 2001Responsible for building and developing a new business area (“Direct Mediacom”) offering media agency and consulting services within the direct marketing / CRM area. Being a new function and discipline for the organization first steps were to develop products and services, internal marketing and education etc. prior to sales and consulting activities. -
Marketing Manager Tdc ErhvervTdc 1998 - 1999Overall marketing responsible for all products (tele, internet and mobile) on the SME market (the business market except top-100 accounts) with direct report to the division VP – i.e. responsibility for the entire marketing process from identification of needs and development of new product concepts to campaign planning and execution via a number of channels. The function was the result of a merger of three functions after reorganization – therefore the first step was to structure the organization, define processes internally and against stakeholders etc. Managerial responsibility for 14 employees.
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Market ManagerTdc 1997 - 1998Promoted to responsible for the Small Business segment when the below project went into operation. Responsibility included market strategy, pricing, product development (concepts and plans) and overall activity planning including product launches. As it was a new function first tasks were getting the organization (incl. recruiting employees), processes, strategy and plans etc. intro place.
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Project ManagerTdc 1996 - 1997Responsible for development and implementation of a new CRM based strategy for the Small Business segment prior to the liberalisation of the telecom market. Programme management of three projects: Development and implementation of strategies, specifying requirements to a new CRM-solution and development of communication concepts integrating communication channels (e.g. direct mails, tele marketing) and sales force activities.
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Director, Inclusive Tours DivisionFolkeferie.Dk 1994 - 1996Overall responsible for the Inclusive Tours Division including responsibility for P&L, negotiations and contracting with airlines and hotel (+ 100 mill. DKK yearly), marketing and sales, business planning and controlling and destination operations. General managerial responsibility for app. 50 employees. -
Direct Marketing ManagerScandinavian Airlines 1989 - 1994Overall responsible for CRM activities in the Danish market including responsibility for SAS EuroBonus (loyalty programme) and Member Service (call centre). During the development phase the role as project manager for EuroBonus was part of the role embracing key areas such as concept development, communication strategy, forming the Danish member service function and launch of the programme. -
ManagerScandinavian Airlines 1987 - 1989Responsible for marketing and business controlling at SAS Travel Agency.
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Marketing TrainessScandinavian Airlines 1984 - 1987Management training programme in Denmark and USA.
Michael Rasmussen Skills
Michael Rasmussen Education Details
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Business Administration And Marketing
Frequently Asked Questions about Michael Rasmussen
What company does Michael Rasmussen work for?
Michael Rasmussen works for Attivo Marketing Management
What is Michael Rasmussen's role at the current company?
Michael Rasmussen's current role is Founder and senior consultant.
What is Michael Rasmussen's email address?
Michael Rasmussen's email address is mr****@****tivo.dk
What schools did Michael Rasmussen attend?
Michael Rasmussen attended Copenhagen Business School.
What skills is Michael Rasmussen known for?
Michael Rasmussen has skills like Marketing Strategy, Crm, Change Management, Business Strategy, Product Management, Marketing Management, New Business Development, Business Planning, Project Planning, Management Consulting, Management, Direct Marketing.
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Michael Rasmussen
Copenhagen -
Michael Rasmussen
Copenhagen -
Michael Rasmussen
Copenhagen
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