At Raspatello & Co, I lead a team dedicated to transformative projects across diverse industries. My role as Chief Strategist involves shaping innovative solutions tailored to the unique challenges and goals of each client.Key Projects Include:• The Well: Developed a retail media platform for the beverage sector, significantly improving data-driven marketing strategies.• Outbound Music Series: Executed a boutique event series that redefined cultural offerings at Outbound Hotels, enhancing guest experience and property profile.• Kinsfield: Created and directed development of a luxury glamping and event venue, integrating local cannabis-friendly regulations.• UCLA Health: Enhanced digital marketing operations to improve engagement and user experience amidst COVID-19.• Outside Festival: Orchestrated a new cultural festival in Colorado, celebrating outdoor life with music, films, and community engagement.These initiatives showcase our ability to drive innovation and strategic success, making Raspatello & Co a leader in delivering complex, tailored solutions that resonate within various markets.

Kinsfield innovates in the live entertainment and hospitality sectors from our extensive 90+ acre development in mid-Michigan. Our complex will feature a dynamic 10,000 sq ft event venue and 10 luxurious glamping cabins, offering a unique blend of comfort and natural beauty. As holders of the Michigan Cannabis Event Organizer License, Kinsfield brings an elevated and accessible approach to cannabis-friendly events and alternative-wellness retreats.Beyond our owned-and-operated venue, we are adept at creating tailored event strategies that align with the specific goals of our partners, both within Michigan and at the national level. These personalized and impactful experiences testify to our commitment to excellence in the industry.Outside of Michigan and the recreational cannabis sector, Kinsfield collaborates with local governments and industry leaders like Outside Interactive, Outbound Hotels, Groundswell Experiential, and the State of Colorado, enabling us to explore and execute immersive experiences.

Built, led, and executed Gopuff’s supplier partnership and ad operations strategies, responsible for driving increased supplier investment, efficient user growth, and a more valuable customer• Established a 360-degree toolkit to extract value from suppliers while growing their business, resulting in over a million new customers and 500MM earned at no cost to Gopuff.• Launched and expanded new-to-industry instant sampling programs to garner over $6.5MM in ad revenue, surpass distribution goals by 92%, increase program velocity by 59% YoY, and distribute 1.8MM samples in 2022 (1 in 4 orders)• Engineered a 35% lower cost-per-install by increasing in-app visibility of high-performing programs by 2100% • Championed supplier partners by developing solutions that drive shared objectives, such as lifestyle-based creative templates, cross-category recipe collections, templatized use of supplier passthrough rights, and multi-retailer ad solutions.

Build an operationally nimble and effective marketing organization, leading go-to-market strategy, target setting, strategic prioritization, execution of strategic initiatives, and the management of agency partners.• Audit brand presence on each digital channel to ensure the brand story and UX at each digital channel deeply reflects how customers can be best engaged 1:1 on that channel. • Audit UIs across digital products and services to build action plans around ways in which various interfaces can better facilitate the customer experience. • Build a wireframe, sitemap and proposed UI for a future state of the Connect Newsroom – visually designing categories/sections, web-series concept art, data visualization opportunities to create a best-in-category destination designed to serve the health care curiosities and needs of diverse Angelenos.

Via a first-of-its kind partnership between Condé Nast, Pitchfork, and Zx Ventures , October tells a broader story about beer through editorial and events.  • Conceived, launched, and lead October, a visionary content and event platform aimed at growing beer's relevance akin to what Bon Apetit, Wine Spectator, and Pitchfork Media have done for their respective consumer passion points. • Built content strategy responsible for recruiting 3.9MM readers to-date, achieving 15% MoM organic growth, and credibility among consumers and competitive brewers alike (71% saying it increases their interest in buying more beer).• Developed and executed 20+ for-profit beer, food, music, and comedy events, with OctFest 2018 drawing over 90 brewers and 10k attendees.

Drive disruptive top-line growth through new paths-to-purchase, experiential innovation, and media models• Developing e-commerce partnership strategy effort to capture $60MM US opportunity, vetting, scaling strategic marketing partnerships with leading e-grocer and alcohol delivery apps like Postmates, Instacart, and Saucey. • Establishing closer connection between experiential and commerce strategies, driving first-to-world UX and payment innovation with promoter, team, stadium, and payment partners.

• Developed ABI’s 2015 e-commerce strategy in effort to capture $60MM opportunity, vetting, partnering, and piloting leading e-grocer and alcohol delivery apps like Instacart, Saucey, and Foodily. • Drive innovation strategy and develop strategy toolkit for ABI’s 5000+ annual sports and music partnership events, including Super Bowl, Lollapalooza, and Electric Daisy Carnival.

• Partnered with Facebook to create and launch “Bud for Buds,” North America’s first beer-gifting technology, allowing consumers to send beers to friends in bars across the country via text, e-mail, or social media profiles. • Own conceptualization and launch of Bud Studios, an in-house content studio that forgoes the traditional agency model by partnering with Buzzfeed to create all social, video, and broadcast content for innovation brand launches

• Leads digital strategy and execution of multi-billion dollar Michelob and Bud Light Extension portfolios. Responsible for planning and activating all digital content and infrastructure initiatives within $100MM+ brand budget. • Drive creation and execution of brand digital 1-year and 3-year plans, leading to 50-100% year-over-year growth in social audience & engagement, ad effectiveness, content generation, and digital footprint. • Lead content strategy and creation around key brand platforms, including Bud Light Platinum's co-branded EDM partnerships with global promoters and media networks. • Manage marketing relationships and activation of partnerships with A-list endorsement talent, global media organizations, live entertainment brands, and professional sports leagues.

* Own the development and execution of 1-year and 3-year 360-degree plans for brands including Rolling Rock, Margaritaville, & Bacardi.* Lead cross-functional teams across the organization while managing strategic relationships with 10+ external agencies.* Shaped, developed, and championed segment strategy for Flavored Adult Beverages.* Manage brand-team budgets spanning ABI's Value & Specialty portfolio ($5M-$10M). * Head efforts to rejuvenate experiential and sponsorship strategy & practices* Serve as lead Global MBA recruiting liaison to Kellogg & Booth graduate students

Founded and developed the North Coast Music Festival, leading team of 30+ in all aspects of forecasting, financial management, ticket sales, marketing, booking, social media strategy, media relations, sponsorship sales, artist relations, and production.

Responsible for the creation, promotion and production of live experiences, multimedia, film and concerts with aggregate budget of $2.5M during 2009-10 fiscal year. • Founded and developed both the North Coast Music Festival and Chicago Bluegrass & Blues Festival, leading team of 30+ in all aspects of forecasting, financial management, ticket sales, marketing, booking, social media strategy, media relations, sponsorship sales, artist relations, and production.• Create and execute marketing plans and social media strategies for brands, events, and entertainment entities.• Utilize online buzz-tracking, news monitoring, industry analytic tools, and market research techniques to optimize media buys, programming choices, social media strategy, and sponsor value.• Crafted cross-marketing programs for sponsorship and retail partners including Groupon, Metromix, Goose Island Brewery, Old Town School of Folk, The Onion, Redeye, Timeout, Chicago Reader, and C3 Presents on 50k-1.2MM budget events featuring Grammy-winning and nominated artists. • Develop and present forecasting documents and profitability analysis regarding potential event projects and campaigns. • Served as Executive Producer and Director of Operations for the Mancow Radio Experience and Mancow & Cassidy show, managing daily execution and marketing outreach of morning show heard by over 3 million listeners in 45 cities. • Led Oscar-Nominated Director Hanna Polack in developing marketing plan, budget, and treatment for Jan Karski documentary film project before attracting development deal from Producer Slawomir Grunberg and Polish Cultural Council. • Identified over 100 potential venture partners for Fanfound.com, generating 500k in Series A funding for series of experiential events and development of industry-specific online project management tool.

Full-Service Multimedia Pioneers with $4M+ in annual billings, specializing in high-end HD multimedia, web experiences, and interactive apps • Developed social media and online marketing strategy for independent documentary Discovering Deerpath (2008), and for dozens of b2b & b2c clients including AC Nielson, Saab, Zywave, Skintimate, NFL Experience, Leica, Milkpep, Littlefuse, and Walsh Construction• Mobilized and coordinated cross-functional team of creative producers, copywriters, designers, art directors, audio engineers, flash programmers, information architects, animators, and video editors to propose and produce award-winning B2B and B2C High Definition video, web, and social media projects.• Achieved 200% of new business goal in first year, adding to unprecedented company-wide growth• Scoped potential clients and projects, negotiated client contracts, composed scripts and press releases, created multimedia marketing strategies, and maintained client and media communications for 25 projects with 17 clients in an assortment of industries

Pioneering Sports and College Rivalry Brand acquired by National Lampoon in 12/2007• Founded and later sold business for five times initial investment to National Lampoon, Inc.• Secured exclusive literary agreement for development of two comedy books based on Rivalroom content.• As Editor-in-Chief, generated 150k unique monthly visitors and international media recognition for daily online humor magazine, The Rivalroom.• Established highly successful publicity campaign and penned all marketing and ad copy, stimulating over 750k in annual sales via Amazon.com, Kohl’s, Wal-Mart, Dillard’s, and Cracker Barrel without an advertising budget.• Featured as one of Entrepreneur Magazine’s "Hot 100" entrepreneurs in 12/06 article titled “Rival Revival.”• Ideated, designed, and marketed first rivalry-themed concept to receive trademark-licensing approval from the NCAA.• Analyzed customer purchasing behavior and tailored branding and marketing strategy to optimize traction.

Full-service Experiential Marketers with active presence in 76 markets nationwide• Oversaw the on-site management and execution of event-marketing campaigns for numerous Pernod Ricard brands.• Coordinated venues, talent, corporate clients, and creative constituents in the planning and execution of 70-event Bar Ambassador Program.• Designed and spearheaded training efforts for 20-member Brand Ambassador teams.• Consulted and collaborated in the development of EventNet, an Experiential Marketing management tool.