I joined the Board of HBMA in June 2024 to promote the organization to marketing students in the Houston area. Please get in touch with me if you are interested in applying for an internship, or are looking to hire an intern. Also, if you are a full-time student studying marketing, please go to houstonbma.org for scholarship opportunities.

Big ideas to connect people with brands.Ratcliff Creative is a communications and brand design agency specializing in big ideas for fintech, the oil & gas industry and start-ups everywhere, designed to open people’s eyes, minds, hearts, and sometimes their wallets.Developed internal campaign for Shell’s North American HSSE program, pieces of which wereadopted for worldwide promotions.Wrote and published the Quaker State Graphic Standards after national rebranding in 2009.Led the creative efforts to launch a revolutionary digital platform in Monaco, September 2019.Rebranded a 20-year-old marketing initiative for a major fintech company to increase usage, creating a significant, consistent revenue stream.

A proud member of a national network of creative talent, serving B2B clients in energy, technology, and finance.

Creative direction for a virtual design studio of 27 wayward designers scattered across the country, increasing productivity while maintaining a high standard of quality and excellence. As part of a standardization initiative, collaborated with senior leadership to codify processes and build out the design function to reduce costs while increasing efficiencies. Collaborated with the IR team to craft executive presentations. Proudly served on the 50th Anniversary committee and designed the logo for the celebration.

In addition to being a steward for a storied 90-year-old brand, managed and developed a staff of writers, designer, producers, multimedia artists and developers.Redesigned the structure of the marketing department to break down silos between the creativeteams to increase the level of service while maintaining the quality of the work.Increased employee retention with micro-banding program to recognize and reward staff.Led the implementation of a cloud-based project management platform to increase efficiency andmaximizing the marketing spend for internal stakeholders.Designed wireframes and provided visual guidance on the deployment of the second largest intranetsite in the North America.Coordinated and collaborated with internal and external talent to make the C-Suite shine in front of investors with multimedia events, corporate literature, presentations, and other communications.Awarded 11 trophies including, the Best of Oil and Gas at the 2017 BMA Lanterns Awards.

In this role, I managed the day-to-day workflow for the Drilling Group, developed strategy with the segment marketing managers and provided quality control on the collateral the group produced. While GCD, I designed and art directed a 4K interactive experience on an 84-inch touch screens built into the shape of a cube showcasing the latest drilling technologies Schlumberger offers from surface to total depth.

In May 2014, as the Art Director for Drilling & Measurements, I directed the worldwide product launch for GeoSphere, one of the world’s most innovative drilling technologies with a multimedia stage production and trade show support at SPWLA in Abu Dhabi. Also that year I created and designed the commercialization collateral for launch of one of the company’s most profitable rotary steerable, PowerDrive Orbit, that debuted in Ft. Worth and Amsterdam.

At PULSE, I was the creative muscle behind Debit Marketing Services, an initiative to gain market share by leveraging the strength of the Discover network with power of good design. These efforts landed several valuable accounts. Served managing editor of the quarterly magazine Pulsations and worked with MCD Partners to redesign the corporate site, pulsenetwork.com.Collaborated with executives to craft messaging for thought leadership pieces and industrypresentations.Worked side-by-side with consulting agency to develop the external website to more effectivelypromote the company’s products and services. Most importantly, successfully deployed the new site while keeping the interchange switch active with customer data safe and secure.

During my tenure as CD, I built the creative department at Unleaded from the ground up, and was recognized by the BMA as Agency of the Year for those two years. Our client based included oil & gas, engineering, industrial services and commercial power generation. My biggest achievement was for Aggreko, for whom I developed a brand and led a direct response campaign that shattered all previous sales records.

The studio emphasized corporate identity and the design and production of annual reports. During this second stint with the studio, my work was recognized with the IABC Gold Quill, and JPT stated my creative for Superior Energy advertising set the standard for B2B advertising.

Provided art direction and design for the South Central Region of the agency, focusing my energy on both business-to-business & recruitment accounts for national corporations, including Walmart, Compaq the Oklahoma Heart Center and Weathermatic Irrigation Systems.