Growth Catalyst: - Charged with directing and sustaining Olshan Foundation Repair's digital transformation, resulting in a 3X+ uptick in sales during my tenure - I create & execute digital advertising strategy and lead generation for multiple brands in the Home Service industry - As someone with an unhealthy addiction to lead generation, I excel at meeting cost targets and volume objectives to drive qualified sales opportunities to fast-track growthClient Acquisition, Retention & Expansion: - Lead & manage program to extend digital marketing service offerings to new brands, sectors and markets - I have secured and continue to nurture relationships with industry-leading clients, including dozens of market-leading industry brands- My efforts support companies across 36 states and over 75 officesBudget Strategist: - I manage a multi-channel, multi-brand, multi-million dollar ad budget, ensuring optimal allocation and ROIProject Manager: - I lead a diverse team of vendors, freelancers, and agencies, to execute data-informed strategies across multiple digital platforms to optimize sales performance. Strategic Collaborator: - I collaborate with key stakeholders to craft budgets and set forth (seriously) ambitious yet achievable lead generation and sales targets.

Jumping aboard the SouthernDry journey, I bring passion and strategy to help usher in an era of unprecedented growth for the company.During my tenure I am proud to have helped grow SouthernDry from a 1 salesperson startup to a team of 7 salespeople (and counting) through digital marketing and lead generation, but my influence at SouthernDry isn't confined to just marketing. My scope extends further. From strategizing new service rollouts, harnessing the power of CRM systems, to diving deep into tech integrations, every day brings a new and exciting challenge to tackle. At SouthernDry, the roadmap to growth isn't just about expanding horizons but optimizing what's within. Expanding to untapped markets, streamlining operations, and shaving off inefficiencies.Whether it's getting granular with our operational strategies, planning for the next generation of talent, or ensuring we're technologically ahead of the curve - my drive is fueled by one simple mission: to elevate, empower, and ensure SouthernDry's legacy.

Content MarketingOnline analytics & competitive researchLead GenerationCommunicationsSEOSocial Media Management

Corporate Communications ManagementSocial MediaCopywritingDesignWeb Content