As a volunteer at DemocracyLab, I collaborate with a team of skilled marketers to develop nonprofit marketing strategies for tech initiatives aimed at attracting a diverse range of talented volunteers. My work includes using tools like SEMrush, Google AdWords, and Google Trends for keyword research, market analysis, and creating audience personas. Recently, I played a key role in revamping the Google Ads strategy and structure, helping to streamline our approach and position DemocracyLab for future success. Below are some highlighted results.- Collaborated with a team of 4 specialists through multiple campaigns - Organize multiple timelines to assist in streamlining work via project management software- Develop an SOP from campaign development to campaign execution- Marketing department campaign reached a 13.65% CTR and 2.53% CVR (40 conversions) within the 1st month- Nurturing campaigns which resulted in a decrease of average CPC by 51%- Cross-collaborate with multiple department leaders and reporting effectively to the Marketing Director- Managing marketing budgets of $10k/month