Michael Reiff Email & Phone Number

Austin, Tx, Us

New York, Us

Pelago, formerly Quit Genius, is the world’s leading virtual clinic for substance use management. Transforming substance use support—from prevention to treatment - for members struggling with substance use, our solution’s cognitive behavioral therapy (CBT) and medication-assisted treatment (MAT) programs deliver convenient, accessible, and effective support that seamlessly integrates with health plans, pharmacy benefit managers, and wellness platforms. Pelago, propelling people forward. Visit www.pelagohealth.com for more information.* Led and scaled product management, engineering, and product design/UX teams * Participated in successful C round fundraising * Defined product strategy

Costa Mesa , Ca, Us

• Expanded product and UX team from 15 junior members to a product and design Center of Excellence with 40+ highly skilled product managers, UX designers, and design researchers. Established effective product leadership team• Led the launch of successful new product lines, including Digital Privacy Suite, Financial Health Management, and new mobile SDK’s/iOS and Android apps• Collaborated with business unit President/GM on strategic plans, growth plans, and M&A strategy• Developed 24-month product roadmap and innovation/partner-centric co-innovation strategy to secure $8M in incremental capex funding

Costa Mesa , Ca, Us

Austin, Texas, Us

Led product vision, strategy, roadmap, and life cycle management. B2C, B2B, and B2D products (prepaid debit and payroll cards, demand deposit accounts, mobile payments, SDK/APIs). Manage 26-person team, 7 directs. Executive team member; reported to President. • Played key role on team that increased Netspend’s value 5X from 2010 to 2019. • Delivered continuous stream of products, features, and enhancements in collaboration with cross-functional colleagues and corporate customers. Drove 26 consecutive quarters of double-digit, organic growth and 22%, 7-year revenue CAGR.• Partnered with President to lead creation and execution of a customer lifetime value (CLV) growth strategy. Disrupted retail bank experience for underbanked consumers. Differentiated Netspend from transaction-focused payment card competitors. • Built product research approach that enabled team to identify market opportunities and understand customers’ spoken/unspoken needs. Drove optimization of products, mobile/web portals, UX/UI, GTM strategies, and life cycles. • Created a branchless, digital “bank.” Scaled from 1 million card customers in 2010 to 5.5 million in 2019.• Introduced Lean Product Management process. Enabled MVP testing and first-to-market performance for several payment card innovations, including real-time, mobile balance alerts; behavior-driven, merchant-funded offers and rewards; and peer-to-peer fund transfers. • Launched a branchless demand deposit account (DDA). Achieved 70%+ customer retention (recurring deposits). • Developed B2B solutions for payroll, tip, employee incentive, expense management, and real-time disbursements. • Entered B2D market via API-based integrated payments partnerships with Intuit, PayPal, and Samsung. Provide integrated back-ends for partners’ branded front-ends. Guided development of scalable, SDK/API SaaS product infrastructure. • Drove Faster Payments strategy; deployed real-time, M2M card-based transfers and B2C disbursements.

Austin, Texas, Us

Austin, Texas, Us

Company: Start-up, seed-stage, online affiliate marketing company. Acquired by Ziff Davis in 2016.Led development of performance marketing start-up site that connected consumers to promotions, coupons, deals, free trials, and other offers from 1,000+ retailers and service providers. Leadership team member; reported to Founder. • Recruited and coached 14-person team — 2 product managers, 2 UX designers, and 10 content producers. • Led 9-month development process, including site design, information architecture, content development, and editorial oversight. Grew to 150,0000 affiliate transactions in 3 months. • Played key role in company completing 2010, $7 million Series A.

Us

Company: $7 million eco-resort and corporate meeting venue.Recruited by Founders to assess business and develop and execute a turnaround or exit strategy. Led 125-person staff. Positioned company for 2010 sale to Amstar, a Denver-based REIT.

Jacksonville, Fl, Us

D&B: $1.5 billion, global provider of commercial data and analytics services (NYSE: DNB; PE-owned since 2019).Moved to D&B with Hoover’s (see below). Led post-acquisition integration with D&B’s E-Business Solutions segment. Managed 30-person team, 6 directs. Reported to EVP, Product.• Re-launched Hoover’s Online. Grew revenue from $29 million in 2003 to $90 million in 2006, a 46%, 3-year CAGR. Met/beat margin targets each year. • Increased coverage to 100,000+ companies. Expanded branded line of business to include advertising, e-marketing, and content licensing. Launched platform in Europe in 2004.

Jacksonville, Fl, Us

Hoover's: $29 million, privately-held provider of in-depth industry and market intelligence on 20,000 companies. Joined pre-IPO. Pitched hiring manager on defining and launching SaaS products. Led 8-person team. Reported to SVP Marketing.• Analyzed customer data. Learned that buyers used Hoover’s market intelligence for sales lead generation and business development — not stock research, as originally intended.• Led pivot to digital business intelligence model. Built one of the first B2B, SaaS, subscription businesses on the web. Grew sales from $5 million to $29 million, an 80%, 4-year CAGR. Set company up for 1999 IPO and D&B’s 2003, $119 million acquisition.

Jacksonville, Fl, Us

Assessed end-user requirements, authored specifications and supervised consulting team of 10 through all phases of development. Devised e-commerce strategy, fostered development of supporting technologies, and cultivated partner relationships. Collaborated with online advertising sales team to optimize site integration for advertisers and e-commerce partners, and created merchandising opportunities. Oversaw affiliate programs and contract negotiations with e-commerce partners. Managed project budget and resources.

Mba

Master'S Degree, Clinical Mental Health Counseling

B.A., History And English