Michael Guerrette Email & Phone Number

Gardendale, Al, Us

Birmingham, Alabama, Us

Homestead, Florida, Us

Adairsville, Ga, Us

Develop and execute NPD and PLM strategies for Rural Lifestyle business. Define product portfolio and product plans for Tractor, UTV and ZTR product lines. Utilizing Voice of the Customer to drive innovation and technology roadmaps.

Houston, Tx, Us

◊ UltraViolet Light Disinfecting Solutions for the Food Industry. Private Equity portfolio company, looking to redirect UV technology into new industry vertical. ◊ OPERATIONS LEADERSHIP Pivoted mature company core competency from water to food industry focus, refined and communicated brand positioning for each segment which was driven by financial assessments, extensive customer research and competitive benchmarking thereby increasing product offerings by 50%Implemented innovative operational policies and procedures; restructured organization to be B2B food industry customer-focused by improving customer solutions-based planning; increasing sales conversion rates by 20%, reducing overall OPEX by 70%, increasing EBITDA by 50%◊ INNOVATION MANAGEMENT Restructured Engineering, Manufacturing and Development silos to align with lean manufacturing practices thereby increasing gross profit margin by 30%, manufacturing in Mexico and China◊ BUSINESS STRATEGY AND MANAGEMENTRestructured organization to be customer-focused and improve planning, increasing sales conversion rates by 15%, reducing overall operational expense by 30%, increasing EBITDA by 20%.◊ INNOVATION STRATEGIC MARKETINGLaunched a comprehensive review of the brand portfolio, refined and communicated the brand positioning for each...driven by financial assessments, extensive consumer research, innovation, and competitive benchmarking.◊ OPERATIONS AND MANUFACTURINGOversight on operational policies and procedures; Restructured organization to be customer-focused by improving planning; increasing sales conversion rates by 20%, reducing overall OPEX by 70%, increasing EBITDA by 50%, ◊ PRODUCT INNOVATION AND NEW PRODUCT DEVELOPMENT Implemented R&D Innovation frameworks to achieve bold vision of CEO and board of directors, resulting in 2 patents and increasing engineering throughput by 50%, reduced manufacturing costs by 35%, outsourcing to Mexico and China

Milwaukee, Wisconsin, Us

◊ PRODUCT INNOVATION MANAGEMENT Conducted retail and CPG client services, encompassing all aspects of innovation strategy, product strategy, new product development, front end innovation and product lifecycle management, typically increasing new product development productivity by 20-40%, reducing in-market product failures by 25-50%Client engagements focused on developing innovation solution proposals, project plans, to support proforma business cases for commercialization and go to market strategiesCreated roadmaps and product strategies that aligned activities between development and customer facing departments to support innovation for enterprise◊ STRATEGY LEADERSHIPCombined strategy, process, organizational, and technology skills to deliver sustainable value for client in-market sustainability resulting in reductions in time to market delivery and increased in revenues

Fort Worth, Tx, Us

◊ OPERATIONS SALES AND PROFIT GROWTHReversed declining revenues in a competitive and declining global market by developing a 5-year B2B and B2C strategic business and marketing plan by defining comprehensive product portfolio thereby driving 50% increase in margin and 30% increase in revenue, increased brand presence in emerging markets by 30% (industry/market declined by 34% from 2007-2013) Six Sigma Green Belt◊ MARKETING STRATEGYDirected effective marketing campaign and introduced new Sports Marketing Strategy to increase brand value and awareness by 25% yty◊ INNOVATION CHANNEL EXPANSIONThrough Voice of the Customer and extensive competitor and market analysis, expanded product distribution by creating an exclusive distribution channel focused on niche product offering. As P&L owner, grew top line revenue by 7% ($1M) in first year while achieving 73% gross profit margin◊ INNOVATION CHANGE MANAGEMENTRe-structured R&D and Pioneered new product innovation process; increasing design throughput by 25%, producing two new carbon fiber shaft performance designs and decreased COGM by 17%◊ OPERATIONS STRATEGY LEADERSHIPStructured 5-year strategic business plan, defining comprehensive product portfolio and extensive price, product, placement and promotion analyses resulting in 50% increase in margins and 30% increase in revenues in aftermarket distribution channels◊ INNOVATION NEW PRODUCT DEVELOPMENTExecuted new product development and product lifecycle management process increasing innovation throughput by 40% and increasing product sustainability by 80%

◊ NEW CATEGORY DEVELOPMENTCollaborated with executive team to develop strategic business and marketing plans, executed comprehensive action plans for growing business practices to achieve a 63% top line revenue growth, $30M to $80M in revenues within 5 yrs◊ INNOVATION NEW PRODUCT DEVImplemented new product development innovation process to translate customer insights into opportunities which pioneered 25 innovative product designs leading to 15 new product lines and 6 patents_________◊ Recommendation by CEO Callaway Golf ◊ ◊ I had the pleasure of working directly with Mike at Adams Golf (2005 – 2009) where Mike served as a key leader in our product development team and I was the companies CEO. In my current role as CEO of Callaway Golf, I have worked with Mike as a customer / strategic partner while he was VP of Brand Management at UST Mamiya. At Adams, Mike both led the engineering team and contributed strongly to the overall strategy that led to Adams becoming the # 1 hybrid on tour; a significant accomplishment for a small company competing against much larger and entrenched competition. This was a key strategic initiative for Adams Golf and became a keystone for our brand development. At UST, Mike led both strategy and product initiatives which increased the revenues and brand relevance of that business.In all of my dealings with Mike, he has consistently been a top performer and key contributor. He is both strategic and practical. He works hard on improving himself and the organization. He sets high standards and has learned to become a strong and productive leader. His diverse background has allowed him to develop strong experience in both technical, marketing, strategy and sales functions.I would highly recommend him for leadership positions in both technical and managerial fields inside and outside of golf. To this end, please do not hesitate to contact me if I may be of assistance. ◊ Chip Brewer President & CEO Callaway Golf_______

Carlsbad, California, Us

◊ INNOVATION & NEW PRODUCT DEVELOPMENTManager responsible for new product development innovation, design, testing, manufacturing (China, Taiwan, Japan), assembly, quality, and distribution of all PGA Tour product lines, (Flag Ship Product for entire company) accountable for revenue growth from $300M to $800M in 5yrs◊ SPORTS MARKETING & STRATEGYManaged cross functional teams in Ideation to commercialization process for tour/premium product development and go to market strategies, accountable for $42M P&L business unitCollaborated with international sports marketing and sales teams to develop new technology platforms to meet the needs of international sports marketing teams◊ OPERATIONSManaged $15M development budget for the design, manufacturing and assembly of global premium productsImplemented ERP inventory management system for international PGA tour products which increase product accountability by 75%Designed and implemented innovative assembly line including new technology to increase production by 35%

Business Development Manager - External Cargo Management Systems ◊ BUSINESS DEVELOPMENT & MARKETING & CHANNEL EXPANSIONDeveloped and implemented marketing research strategies for introduction of SkyHook products into domestic and international commercial and military marketsOnly Business Development Manager to sell Light Aerial Delivery System to the US Military by solving National Guard Mission objective with SkyHook product solutionEngineering Manager - External Cargo Management Systems◊ INNOVATION, MANUFACTURING AND NEW PRODUCT DEVELOPMENTSupervised the mechanical and electrical design, manufacturing, assembly, and field evaluations of external cargo management systems for rotary wing aircraftManaged and coordinated flight trials for proof of concept, direct customer interface to translate insights into opportunities until value/cost objectives were achieved

Arlington, Va, Us

◊ CULTURE TRANSFORMATION Organized and led comprehensive, cross functional teams accountable for new $300M special operations aircraft modification contracts.◊ BUSINESS DEVELOPMENT & REVENUE GROWTHGrew AH-64 Apache maintenance trainer program revenues from $24M to $300M in four years◊ OPERATIONS CONTRACT MANAGEMENTEstablished accountability objectives by setting the accountability metrics and tying company performance measures to contract deliverables on $300M program between government and directed subcontractors◊ STRATEGIC LEADERSHIPAppointed corporate communications liaison between U.S. Army Apache PMO and McDonnell Douglas Training Systems subcontractor◊ INNOVATION, NEW PRODUCT DEVELOPMENT & OPERATIONSSupervised the ideation, design, manufacturing and installation of aircraft modifications to MH-60 and AH-64 helicopters for special operations forces and general aviation units

Arlington, Va, Us

Project Engineer MH-60 and AH- 64 Apache Trainers, Secret Security Clearance 1991-1993 ◊ INNOVATION AND NEW PRODUCT DEVELOPMENTManaged engineering, production, and manufacturing efforts for new business initiative, converting crashed Apache Helicopters into Apache Maintenance Trainers saving millions of tax payer dollars◊ NEW PRODUCT DESIGN & RESEARCHDirected the design, reverse engineering and installation of structural modifications for the U.S. Special Operations UH-60 Helicopters ◊ CULTURE TRANSFORMATION & OPERATIONSInitiated new drafting/design procedures in coordination with production personnel in creation of drawing package plus development of work instructions of MH-60L kit installation and implementation

Boston, Ma, Us

◊ ENGINEERING & OPERATIONSDirected and supervised teams on installation of $40M gas turbines for General Electric Company on behalf of Texaco, Chevron, Arco, and Exxon refineries and oil field installations◊ CUSTOMER SALES GROWTHPartnered with clients to establish requirements definition and convert into engineering solutions resulting in $120M of dollars of revenues over six month period

Randolph Afb, Tx, Us

First generation AF hygienist to use Cavitron ultrasound technology for supra and subgingival scalingPreventative dental hygiene services for active duty, retired and dependents, including prophylaxis, FMD, periodontal therapy, antimicrobial medications.

Master Of Business Administration - Mba, Executive Mba

Bachelor Of Science (B.S.), Aeronautical Engineering