Michael Hammond Email & Phone Number

Orlando, Fl

Served as a "founding father" of Atticus over 20 years ago. - Currently serves as a Certified Practice Advisor by providing one-on-one practice management coaching exclusively to attorneys and law firms focusing on time management; staffing and productivity; marketing and client development; and cash flow and profitability. - Leads group coaching calls for the Rainmaker, Practice Builder and Practice Growth programs for Atticus. Serves as a regular presenter on marketing and client development at the Atticus Practice Builder program. - Conducts strategic planning retreats and on-site workshops for law firms on time management, marketing and other practice management topics. Also, does speaking engagements on a wide variety of practice management topics and serves currently as a featured columnist for Lawyers USA and a number of other publications.

Orlando, Fl

Responsible for the day-to-day operations of the company; including drafting of contracts and business agreements; hiring and staffing; marketing communications; sales management, including development of updated commission structure; managed the process to have the company approved as a service provider for state and federal agencies, such as the Dept. of Veterans Affairs; also served as the regulatory compliance officer for state and federal agencies.

Orlando, Fl

Provided consulting services focusing on marketing communications, business development and strategic planning for small to medium-sized companies, non-profits, trade and professional organizations. Retained by the American Land Title Association to develop and implement a national campaign to recruit real estate attorneys as new associate/affiliate members of ALTA.

- Reported to the President and participated as a member of senior management in corporate decisionmaking, strategic planning, risk management and budgeting, as well as determining and implementing corporate policies with the Board of Directors.- Developed and managed all corporate marketing communications initiatives to promote customers, products and services using strategies to meet changing market, regulatory and competitive conditions.- Developed and coordinated the strategic planning process at the corporate, division and department levels.- Identified and pursued new business opportunities in new markets; with new product and service development; and with start-up businesses as strategic partners of the company.- Responsible for corporate brand development, positioning and management.Marketing Communications Management- Developed and implemented strategies to diversify and expand customer base by 25%.- Planned, developed and managed an eight-year long consumer campaign covering all 17 of Florida's media markets utilizing print, broadcast and internet-based media.- Saved the company $2MM and cut overall media spending 50% by transitioning this statewide B2C broadcast media-driven campaign into a coordinated network of 22 internet-based local market campaigns utilizing search engine optimization techniques.- Planned and built a corresponding network of 22 local market business councils with a combined membership of 1,000+ which is the future customer base of the company.- These marketing initiatives helped generate $15MM in additional revenue and contributed to the company increasing market share by 15% in the midst of the industry's most severe downturn.

Juris Doctor, Law

Activities and Societies: Editor, Governmental Research Council, Legal Help in Florida Handbook; Editor and Instructor, Appellate Advocacy.

Bachelor Of Arts, American Studies

Activities and Societies: Phi Beta Kappa; Student Representative elected to serve on both the administrative and policy faculty committees.