Michael Hoak Email & Phone Number

Runs online marketing department, managing an online marketing coordinator and a small staff of interns; sets marketing and digital strategy; plans and tracks annual department budget; manages both Yale University Press and author branding across website, blog, and social media channels; creates content marketing plans for all online channels, and hosts.

Creates marketing strategies and plans for approximately 80 books per year, informs sales and senior management on marketing activity, tracks sales, and works across internal departments and with outside partners to raise awareness for authors and books.

Builds content and engagement plans for social media platforms including Facebook, Twitter, and LinkedIn; pitches blogs for online promotion opportunities; manages online sweepstakes campaigns; builds landing pages for sweepstakes and advertising campaigns.

Creates online and print advertising campaigns, assists director in measuring effectiveness and reach of advertising strategies, manages catalog creation process for more than 700 books per year, writes and edits marketing copy, and manages routing of all copy to key stakeholders.

Manages catalog creation process, writes advertising copy for print and radio spots, creates marketing collateral for use by sales department, develops value-added materials such as reading guides, and manages team of freelance copywriters.

Manages conference registration and travel arrangements, enters and maintains marketing content for website, oversees social media accounts, assists in creation of marketing for K-12 and adult educational books and materials, and attends industry conferences.

Creates and presents lessons on grammar, reading, writing, speaking and listening skills; evaluates student performance; provides feedback to students; and speaks in front of a classroom of culturally diverse people.

Creates and presents English lessons for students ranging from elementary school to high school, provides feedback to students, leads or participates in cultural and community activities, creates supplemental materials for use in the classroom, and assists with extracurricular activities inside and outside of school.

Professional Certificate, Publishing

Activities and Societies: Classes included Book Publicity, Marketing, Book Publishing in the Digital Age and Editing.

B.S., Marketing