Looking forward to an exciting 6 months...

I lead the Social Media and Content team at a Global level responsible for key markets such as UKI, Spain, Brazil, LATAM America and Rest of World. Managing a team of eight people, I am responsible for:- Developing and implementing Betfair’s social and content strategy across social media platforms,- Content site ​www.Betting.Betfair.com with over 10millions unique views yearly.- Betfair Podcast Network on the road to break 1 million listeners in 2020.- Activation of key sponsorships/Ambassadors.- Transforming Betfair to be a top brand in the category in the world of content.social media strategy, content strategy, community management, paid media, video production, editorial.

Relationship management - key point of contact for all areas of social media and content, owning the agency relationship between the rights holder for example, Facebook, Google, Twitter etc. Project/team management – coordinate with the operations team and managing the social media team to deliver from strategy to execution digital and social campaigns for all clients on time and budget.Digital and content strategy – created or devised clients digital and content strategy to achieve business and brand objectives.Content creation - collaborated with the creative studio team through ideation, creation and execution of hero, hub and hygiene content for clients such as Aldi, Bank of Ireland, Opel and Guinness Storehouse.Social media outreach and content distribution – developed, planned and implemented outreach and distribution programmes across owned,  paid and earned media to maximize reach, awareness and engagement using; organic outreach/online PR (media/influencers), strategic partnerships (media & ambassadors).Paid media advertising management – Working with the Paid Performance Director across-client monthly budgets. I  managed the social media team and implemented advertising campaigns across Facebook, Twitter, Instagram, YouTube &  LinkedIn. Campaign objectives included traditional Brand KPIs for audience growth, awareness, and engagement as well as campaigns with commercial and acquisition objectives.Influencer and advocacy programming – devised and implemented influencer (Jameson Ireland and Opel) and advocacy programs (Aldi  Ireland) that included internal and external stakeholdersReporting and analysis – working with the Paid Performance Director I was responsible for reporting on camping performance against set  KPIs (quarterly and end of campaign reporting for all clients). Oversaw weekly & monthly reports with social media managers using analytic tools to evaluate and listen to social media to deliver social media performance.

Senior Social Media & Content Manager at eightytwenty agency.

Client list includes:Ulster Bank - Sponsorship (Rugby & Arts), Fyffes Ireland, Guinness Storehouse.Previous clients; Liberty Insurance, Primark and Carlsberg. Roles and Responsibilities:- Content & Channel Strategy- Account/ Project Management- Content Ideation, Planning & Creation- Social Media and Content Manager- Social Media Outreach, Content Distribution & Community Management- Sponsorship Digital Activation- Website Content Management- Social Paid Media Project Management- Social Media Reporting- Website Build; Project Management (Co managing and input with Design, UX, SEO & Development)- EDM Production

Public Relations Assistant working in Consumer Public Relations Practice.Delivery of client actions and other general administrative duties as required across all accountsImplementation of PR plans as assigned, during launch phase and/or on-going PR programmesResearch sponsorship activation and promotional opportunities with target consumer specific mediaConduct media sell-ins and build relationship with key journalists and key opinion Influencers, maintain accurate media lists of both traditional and new media contacts – critical to maintaining client KPI’sManage as directed tasks associated with photocalls; event pr and media days

Responsibilities as Security Manager include all issues regarding security, health and safety within the venue, management of a small team of 5 security, organisation of rosters and liasing with the venue manager and venue promoters on the running of a sucessful event.

Work experience with Peter Breen, Media & Communications Officer with Leinster Rugby. My main role was assisting Peter with Media & Communications duties at match day events and press duties on the build up to important games. I gain valuable experience understanding the protocol and the requirements of PR and Communications at live sporting events, whilst also building my portfolio of press releases for future prospects.

DSP security with the Tweedy Group of Bars in Waterford, Ireland to fund my Honours Degree in Exerices & Health Studies.

Work for the I.R .F.U as a Summer Camp coach educating children from the ages of 6-13 the fundementals of rugby in a safe and fun environment.