Michael Richie Email & Phone Number

Hugo, Mn, Us

North St Paul, Minnesota, United States

St Paul, Minnesota, United States

Minneapolis, Minnesota

North Mankato

• I worked collaboratively with various departments and customer teams to foster and create a unified team environment.• Creatively own the development, alignment and execution of the Taylor, Navitor and superstore customer brand strategy. My role requires brand understanding and leadership for each category. • I work with the account and channel management teams to develop concepts and presentations.• Develop creative programs and design concepts that meet the business objectives and that advance our brand strategies, especially meeting the needs of emerging ecommerce components and in-store retail environments. We utilize Video training models for in-store and national sales force for new product introductions. These videos are posted on lone and uploaded to You-Tube as a channel of communication.• Establish an ecommerce and print based product design initiative, which enhances our product representation through website platforms and in-store environments. • Establish creative direction for the entire line of Navitor online products, programs and services.• Manage the on-time delivery and accuracy of all creative projects from concept through completion• Lead, manage and develop team members— creating an enjoyable team environment • Identify and develop the talent to create an industry competitive leading ecommerce, packaing and print creative team

Manage a staff of in-house and remote designers that function as an in-house design group. Work with outside creative photographers and design resources to deliver on target communication of a high volume fast pace environment. Monitor the creative output and raise the bar to be first choice of tier one and two projects. Mange and audit multiple brands with reporting to the operations group. Mentor and grow the creative staffs skill set and keep them current of emerging designs and technologies.

Relationship, one to one marketing to various Fortune 500 compaines

Responsible for conceptualization, art direction and design of branded marketing materials for the automotive industry for clients such as American Honda, Isuzu, Lexus, General Motors and its various divisions, Ford, BMW and Nissan.

Responsible for conceptualization, art direction and design of packaging for Big “G” cereals, frozen novelties, Yoplait brand and other divisions with in General Mills. We did product naming for new product introductions, consumer FSI’s and on-pack promotions as well as trade sales materials to help sell-in General Mills products to its channel marketing efforts. Additionally we created in-store POP, shelf danglers and signage for product promotions as awareness at retail.

Master Of Arts (Ma), Design And Applied Arts

Bfa, Visual Communications

Associate, Fine Art And Graphic Design