Michael Richter Email & Phone Number

Sausalito, CA, US

https://www.michaelrichter-consulting.com/-A seasoned versatile global marketer and executive producer for videos.-Showcase compelling stories using video and written digital assets.-Lead product marketing for SaaS for CX, SCM, ERP, Project Management Systems (monday.com, Oracle CX, Salesforce).-Showcase digital transformation through customer stories..

San Francisco, California, US

As Adjunct Professor at Golden Gate University, I taught a global marketing course for international students. The course is delivered in person and through an eLearning platform and blends real-world global marketing experience with academic concepts, Harvard Business Publishing Education case studies and interviews with guest speakers from different.

Austin, Texas, US

-Planned and orchestrated global campaigns and directed the production of compelling customer and solutions videos, infographics, eBooks and written articles for publication.-Lead product marketer that executed the launch of Internet of Things, Blockchain and AI SaaS solutions including live demonstrations, training tutorials, and complete set of digital.

A consulting service specializing in Salesforce implementation and administration, marketing consulting, and product development including web 2.0 tactics, operations, business development, product management and production of creative assets. -Participate in user experience and design groups to improve web-based leasing operations and marketing.

Cape Town, ZA

MediaZone (owned by Naspers) is a media and entertainment company that manages and develops its own brands that are distributed by video streaming/download via the internet. I wrote international business plans (assessing market potential, pricing models), articulated brand strategy, recruitment of staff, and implemented CRM system to better scale the.

IE

Led the conceptualization and design for the on-air broadcast global brand identity and style guide.Set-up marketing and sales departments, reviewed and managed advertising, public relations and web design agencies.Launched European sports channel on DIRECTV in the USA in April '05.

Sunnyvale, CA, US

Serve as liaison to Asia Pacific marketing teams for brand compliance, licensing and regional strategies. Served as liaison and central point of contact at Yahoo! corporate offices for regional offices. Managed global sales team which created media plans and tracking of multi-country campaigns for MNC's.

US

Oversaw all marketing activities, brand management, liaison with worldwide headquarters and regional offices, strategic planning, budgeting, campaign management and management of advertising, public relations and web design agencies.

Oversaw the marketing of Cartoon Network 24/7 cable channel across the Asia Pacific region.

Beverly Hills, CA., US

Launched new movie channel, MGM Gold, across nine Asia Pacific countries. Oversaw all agencies, marketing campaigns, and regional offices. Oversaw compliance of the MGM brand usage across the Asia Pacific region.

New York, New York, US

First marketing manager hired at STAR TV to launch Asia's first cable and satellite entertainment channels including: Prime Sports (now ESPN-STAR Sports), MTV Asia, BBC World Service, Chinese Channel, STAR Plus (gen'l entertainment).Served as Head of Marketing at Sports channel.Managed agencies, staff, country launches, cable affiliate relations.

As program director for corporate fitness facility in the Twin Cities, managed adult fitness programming, canoe/camping expeditions in the BWCA, triathlon and swim clubs, young adult programming, youth programs for inner city youth and international exchanges.-oversaw international exchange program with sister-city YMCA's-supervised over 30 volunteers and.

Master Of Business Administration - Mba, International Marketing

Bachelor Of Arts - Ba, Industrial And Organizational Psychology

Bachelor Of Arts - Ba, Industrial And Organizational Psychology

Bachelor Of Arts - Ba, Industrial And Organizational Psychology