Michael Ridley-Smith Email & Phone Number

Gordon, Sydney, Nsw, Au

Bringing the iconic Gulf Oil brand to Australia

Boston, Ma, Us

Providing consulting services with a focus on:- Marketing Strategy- the automotive sector- the Australian fuel industry- the biofuels industry including advice on proposed biofuels projects- electronic payment technology including fuel card systems

Led the marketing function nationally; team of 100+ people with responsibility for all product marketing and pricing, the brand and communication function, insights & marketing strategy and the customer service team. Used data driven customer insight to introduce new products and marketing initiatives leading to exceptional above industry growth rates in margins and volumes in key product lines. Business decision executive for major IT projects, Director of several JVs with other oil companies and key contact for federal and state govt liaison on fuel specs, pricing and fuel marketing.

Managed 4 distinct sales portfolios with unique customer requirements including a technical services group that worked cross functionally. Developed new growth strategies for these portfolios and implemented new CRM disciplines and sales effectiveness tools. Restructured and reset previously under performing teams to extract a higher level of motivation, success and selling focus. Worked with mktg category managers to create new and effective POS and in-person selling tools inline with customers' requirements & expectations. Negotiated major supply contracts with OEMs and car dealership groups. Delivered outstanding double digit volume and profit growth across all channels in a mature lubricants market.

Emba, Business Administration And Management, General

Bachelor Of Science (Bsc) & Bachelor Of Law (Llb)