Michael Riley Email & Phone Number

San Francisco, California, Us

San Francisco, California, Us

Managing Uber Eats’ Marketplace partnership with Chipotle

San Francisco, California, Us

- Actively managed a $31M portfolio of six enterprise restaurant partners including The Habit Burger Grill, P.F. Chang’s, and White Castle- Led custom POS integration rollout of all 836 Wawa corporate locations in 5 months, culminating in branded promotion that generated a 79% lift in new customers and 54% lift in sales- Developed and presented quarterly business reviews through collaboration with Business Development, Marketing, Analytics, and Delivery as a Service teams; identified data trends and shared strategic recommendations with executive stakeholders to advance brand’s long-term platform health- Improved portfolio merchant fee revenue (MFR) attainment by 8% in Q4; operational efficiencies, location expansion, and consistent marketing with REEF (virtual kitchens) drove the most impact (92% quarterly MFR growth)

New York, Ny, Us

- Negotiated and closed $385K in renewal and upsell revenue across 20 accounts in 4.5 months (28% annual revenue growth); achieved 107% of Q3 revenue goal during first full quarter of financial responsibility- Actively managed and served as main point of contact for $1.6M portfolio of brand and agency clients such as Warner Brothers, Four Seasons, Grey Group, and Goodby Silverstein & Partners- Led semi-annual business review program for mid-tier accounts; provided users and senior stakeholders with actionable recommendations to optimize platform usage and educated them about Julius’ product improvements and roadmap- Demoed platform’s full capabilities to onboard new users and showcase software’s value to prospective users across different teams and offices

New York, Ny, Us

- Architected and produced fitness influencer campaign for frozen dessert brand Arctic Zero; hero video drove best-in-class Ad Recall lift on YouTube (261%), contributed to a 4-point Purchase Consideration lift on Facebook / Instagram (2.3x above CPG average), and won a 2018 Silver Telly Award- Spearheaded social content and media strategies for E! Network’s Keeping Up With The Kardashians S14, leading to show’s #1 overall series rank on Nielsen Social Content Ratings- Consulted Phoenix Suns organization on digital and social media best practices and provided strategic recommendations to improve processes and increase cross-functional collaboration- Supervised development of Amazon Alexa skill for Amazon Prime Original show The Tick across multiple internal and external stakeholders; skill averaged 4.6/5 stars and logged over 31K sessions

New York, Ny, Us

- Managed Stella Artois account, including day-to-day client communication, leading status calls, and executing ad-hoc content requests, all of which built trust and strengthened client relationship- Successfully added $1.2M Stella Artois paid social media business and maintained a near perfect agency scorecard - Launched first beer brand ads on Instagram for Stella Artois’s Give Beautifully holiday campaign- Led creative and production teams on the ground at Sundance Film Festival, Food & Wine festivals, and Host Beautifully campaign launch event; captured real-time and evergreen campaign content for Stella Artois

New York, Ny, Us

- Streamlined content creation process across multiple agency departments; managed team briefings, provided internal feedback, prepared client presentations, and coordinated revisions - Leveraged social listening tactics, analytics tools, and both qualitative and quantitative data to provide competitive analyses, content performance insights, and strategic recommendations for Mountain Dew and Shock Top clients- Supported Community Managers with content publishing, reporting, and community escalation needs

New York, Ny, Us

- Wrote daily copy for social posts to drive native user engagement and website traffic to NFL.com- Monitored and engaged strategically with fans to help develop brand advocacy- Mined for and leveraged community insights to improve content effectiveness and maximize fan engagement

Phoenix, Az, Us

- Contributed postings based on primary research with industry experts, experience-based career advice, internship feedback, and networking to assist sports jobseekers break into the industry; Articles increased monthly readership by 100% - 400% according to tracking studies, generating 452 page views on busiest day.- Develop social media communications on Facebook, Twitter, and LinkedIn to tout new blog postings.

New York, Ny, Us

- Established formal lead qualification scoring system to increase team efficiency and target best platform partners- Helped league acquisitions team exceed August goal of 23 launch agreements in 23 business days (closed 25 leagues)- Spearheaded internal company re-branding tasks including detailed website audit and social media profile modification

- Worked cohesively with co-host to maximize show’s entertainment value by broadcasting a weekly one-hour radio show addressing the hottest sports headlines; show included “Four Quarters,” a game similar to ESPN’s “Around the Horn” that included two commentators from elsewhere in the NCAA

- Developed industry-based content for aspiring sports business professionals through both secondary and primary resources including sports agents as well as experts from ESPN, the US Olympic Committee, and Octagon. - Created actionable advice about internships, mentoring, and networking.

New York, New York, Us

- Identified potential leads for promotional opportunities by developing sales matrices aligning company’s property portfolio with top 100 consumer brands; Management used analysis to determine the synergy between the available properties and brands. - Audited and reformatted company website, improving its appeal, better communicating the brand benefits to prospects, and improving user-friendliness.- Participated in DILO sessions with the CEO including press relations, client negotiations, business development, and internal management discussions.

Us

- Worked daily with NFL agent to schedule phone calls, update project statuses, and gain insights into the sports agent business- Directed team of 25 interns who contacted financial advisors about bridge loans during the 2011 NFL lockout- Promoted from out of office intern to executive assistant in just 2.5 months based on performance- Managed several amateur model clients through email outreach and text messaging

Bachelor Of Science, Marketing And Finance

The Trinity College, Comparative Strategic Management

Education record