Michael LaPorte is a CEO, Digital Transformation Expert, Sustainability Advocate, Manufacturer, and International Speaker. He is the Co-Founder / CEO of Purethird; A Regenerative Project Development, Education & Carbon Offset Risk & Advisory Company. He is the Co-Founder / Global Head of Innovation, GO Interactive Media; an International Digital Transformation Company. Michael is also Partner & Chief Sustainability Officer / Global Development of Ezywipe; an Award-Winning Manufacturer & Global Leader of Certified Hygienic & Circular Products. He has spent the past three decades advocating Sustainable Innovation, Transformative Brand Engagement & Customer Experience Solutions, in the public & private sectors. As both an Entrepreneur & Corporate Executive, he has held key Management roles serving a diversity of Industries including: CPG, Manufacturing, Healthcare, Education, Hospitality, Technology, Ad-Technology, Media & Entertainment, Broadcasting, and Vertically Integrated e-Commerce. Michael co-founded VBN.tv, one of the first IPTV Networks, providing Interactive Children’s & Family “Edutainment” focused on Health, Wellness, Nutrition & Self-Worth. He has worked with and developed award winning products, content, technology, dynamic campaigns, brand engagement solutions and immersive customer experiences for admired brands including; Fila, The Northface, Indy Car, Hanes Brand, L'Oréal, Universal, Kaiser, Whole Foods, Verizon, and many more. Michael believes the combination of Sustainability, Digital Automation & Company Purpose are the key contributors to continued innovation, sales growth and brand loyalty.Michael has created & produced multiple live Global Streaming Events / Concerts (Hard Rock Café) & Idea Summits (Lucky Napkin Events). He Co-created & Produced an interactive Children’s Cooking Series with Whole Foods Market, and has appeared on Local Phoenix, NBC, ABC, CBS affiliates for his work.