Principal of GZ Consulting, a Competitive Intelligence and Market Research Consultancy which focuses on Sales and Marketing Intelligence, B2B DaaS, B2B Data Hygiene, ABM, Sales Engagement, and adjacent markets. Services include win/loss analysis, market sizing and segmentation, product / feature analysis, business case analysis, competitive benchmarking, content licensing advisory, and competitor profiling.Author of "2017 Field Guide to Sales Intelligence Vendors" (Book) and "Market Insights Newsletter" (subscription newsletter covering Sales and Marketing Intelligence, DaaS, Data Hygiene, ABM, and Sales Engagement).

Jinfo (FKA FreePint) provides in-depth reviews and analysis of the information industry. My articles have focused on B2B vendors in the sales intelligence segment.

- Launched comprehensive competitive intelligence program to drive corporate results. Designed and developed innovative processes and tools for ongoing market monitoring, weekly newsletters, flash alerts, quarterly earnings analyses, win/loss analyses, competitor profiles, and competitive intelligence portal. - Authored weekly competitive and industry newsletter. - Performed on-demand research for CEO and CMO including competitor, market, and partner analyses.- Enhanced senior leadership decision making through in-depth analysis of competitive landscape of the sales intelligence (“Sales 2.0”), information services, direct marketing, and interactive marketing industries.- Leveraged expertise with strategic analysis of primary competitors including SWOT, product, win/loss, and financial research. - Provided comprehensive assessment of market positioning, value proposition, pricing, and features of Infogroup products and competitor offerings within sales enablement space.

- Provided strategic and tactical industry analysis, including market sizing, segmentation, and opportunity analysis to executive management team and board members. Forecasted competitor product line evolution and competitive responses to OneSource offerings. Led global sales force training sessions on product features, industry trends, and competitors’ products. Authored articles for client newsletter and blogs and served as subject matter expert in development of content for corporate website, press releases, RFP responses, and marketing collateral. - Drove growth of new products and product line extensions through creation of business cases comprised of opportunity analysis, pricing, positioning, competitive landscape, vendor analysis, launch plan, and cost analysis.- Ensured successful new product launches through development of comprehensive product plans and tools, including project schedule, marketing requirements, sales and support training tools, product positioning, and competitive comparisons. - Developed, conducted, and analyzed client surveys prior to recommending new products and product enhancements for domestic, UK, and AsiaPac markets; assessed vendors and wrote marketing requirements documents.- Bolstered global sales team performance through Solution Selling strategies, including vertical, regional and functional needs; pain points; competitive traps and responses; and competitive offerings. - Product managed multiple OneSource releases including Government Spectrum product through full lifecycle development including customer research, vendor analysis, product requirements, user acceptance testing, and launch planning.

- Ensured consistent messaging of product strategy across all corporate and product level marketing collateral, including corporate flash scripting, online copy, trade journal submissions, and white papers. Leveraged product marketing expertise, collaborating with product management on product direction and capabilities. - Spearheaded marketing communications for new product releases.- Developed and presented comprehensive three city “B2B Opportunity” Seminar. - Managed case study and customer reference program.