Product Marketing Manager
Jacksonville, Fl, Us
- Provided strategic and tactical industry analysis, including market sizing, segmentation, and opportunity analysis to executive management team and board members. Forecasted competitor product line evolution and competitive responses to OneSource offerings. Led global sales force training sessions on product features, industry trends, and competitors’ products. Authored articles for client newsletter and blogs and served as subject matter expert in development of content for corporate website, press releases, RFP responses, and marketing collateral. - Drove growth of new products and product line extensions through creation of business cases comprised of opportunity analysis, pricing, positioning, competitive landscape, vendor analysis, launch plan, and cost analysis.- Ensured successful new product launches through development of comprehensive product plans and tools, including project schedule, marketing requirements, sales and support training tools, product positioning, and competitive comparisons. - Developed, conducted, and analyzed client surveys prior to recommending new products and product enhancements for domestic, UK, and AsiaPac markets; assessed vendors and wrote marketing requirements documents.- Bolstered global sales team performance through Solution Selling strategies, including vertical, regional and functional needs; pain points; competitive traps and responses; and competitive offerings. - Product managed multiple OneSource releases including Government Spectrum product through full lifecycle development including customer research, vendor analysis, product requirements, user acceptance testing, and launch planning.
