Lead UX designer for GAP inc. Loyalty / Credit Card user experience programs for web and app. Responsible for creating long term UX strategy and facilitating buy in from internal stakeholders across all 4 GAP inc. brands in regards to: Financial / Engineering / Project Management and Marketing. Spearheaded UX initiatives from initial planning, to white boarding with stakeholders and designers, to user testing, to refinement and design / technical alignment, and finally development and deployment.

Responsible for creating enhancements to Scholastic’s client facing interfaces and management systems. Created a list of suggested improvements to site architecture and user flows via comprehensive site audits and competitor analysis.

Lead a team of designers and copywriters for Pfizer Clinical Trials website as well as Jiffylube website redesign / quote + appointment system. Responsible for creating strategy around user stories and ux principles. In charge of developing the experience for both client as well as leading user testing and handoff. In charge of Internal initiatives for defining UX principles, Design & Development Roadmaps and design system creation. In charge of creating internal stakeholder buy in, via facilitating white boarding sessions and creating roadmaps for ux initiatives.

Led the team responsible for creating strategic direction and creative execution for Google’s ‘Next ’21’ conference. Deliverables included presentation motifs, templates and animations for the conference itself as well as full website strategy and design.

Responsible for concepting and designing the look, feel and functionality of websites and apps for clients including: Citi Bank, MINI and BMW while managing a team of UX / UI designers and copywriters. Working directly with clients to identify problem areas, develop creative solutions and help guide designers to implement newly created design systems. Helped Citi Bank re-design their entire small business banking website which incorporated 5 business areas, 32 products and spanned 6 different industries. A compelling and intuitive final product was created for the client through the definition of enhanced site architecture and content hierarchy, along with the creation of a robust and personalized design system. Led the team responsible for designing and building MINI’s online car customization tool. Established timelines and delivery schedules to help junior designers navigate complex design executions for an expansive in browser customization tool.

Created responsive web design and user experience through extensive A/B testing for clients such as USA Today, Uniqlo and Lufthansa. Worked directly with sales and marketing to create presentation decks and e-books for potential clients, as well as assets for live events and webinars. Collaborate directly with account managers to achieve greater results for clients. Consistently worked to develop and manage design best practices for the company as a whole through the creation and implementation of templates and style guides.

Responsible for creation of graphics and color palettes that align with seasonal themes and creative direction. Worked directly with Creative Director to create unique color stories for Nike performance running shoes as well as select sportswear models. Projects included the creation of the Nike iD Photosynthesis graphic colorways for the FA15 Pegasus 32 as well as color design for the Roshe Kurim and the HTM Air Max 1 Hyperfuse. Worked closely with developers to streamline printing efficiency and accuracy while trying to reduce manufacturing cost.

Responsible for creating retail and creative directive presentation decks for Nike and Converse. Tasks include: creating renders for online, print and large scale advertising as well as retail spaces, while focusing on creating continuity with images copy and layout throughout all deliverables.

Created original content such as logos, layouts, illustrations and website designs for multiple websites. Responsible for the conception and execution of online advertising campaigns.

Created infographics logos and cover illustrations for the Portland Mercury as well as being responsible for creating effective lay-outs within the paper. Worked directly with editors in order to effectively tell stories through cohesive design and page flow.

Responsible for assembling info graphics and press-kits for distribution to actors and film makers as well as production lots and different online and VOD distribution platforms .Solely responsible for creating original graphic design work for all stages of company acquired movies, including posters for theatrical debuts.

Helped with video setup, shooting live action and stop motion, video and photo editing, brandingand logo design, for Metric’s “Synthetica” Music Video as well as Sony Xperia IonProduct Launch. Played active role in group brainstorming sessions for Google hangout promos, and worked with others to solve technological problems and develop creative concepts.