Michael Summers is a User Experience Research Discipline Lead at Ringcentral. He possess expertise in user experience, user centered design, usability testing, usability, e commerce and 45 more skills. Colleagues describe him as "From the moment Michael took over as Director of User Research at PayPal, the quality, trustworthiness, and usefulness of the customer insights we were able to get from his team went up by orders of magnitude. I observed Michael put in place standards and protocols for methodology and reporting based on behavioral science and trained his team until they met his very high expectations. As a leader of a UX team who partners with his research team, I placed a huge value on insights from his team because I knew they'd be a true reflection of the usability of our designs. Michael also is fantastic about evangalizing UX and UX research to all stakeholders including executives, paving the way for design to lead the way toward truly customer-first products. " and "Michael will tell you clearly and concisely why your lean research methodology will result in product mishaps caused by sampling and bias. The end result is a product that is swiftly adopted by large populations. Being successful in this process, getting from prototype to a product that works on its own, is where Michael's genius triumphs. "