Michael Robinson 📈 Email & Phone Number

London, Gb

London, Gb

We leverage best-in-class tech and AI to build high-performing growth systems and scale your business without increasing headcount

Armonk, New York, Ny, Us

- IBM WatsonX Challenge 2024, Sentiment Analysis and AI Assistant development- Analyzed, designed and created an improved HR Recruitment and Talent Sourcing strategy for numerous large corporate clients.- Certified Implementer of AI4JOBS bias mitigation technology for employers, RPO & recruiters- Selected as one of the first 100 individuals certified to design and build skills flows for IBM WatsonX Orchestrate- Analyzed, designed and created an AI Assistant to automate applications and screening for the Maker Year program- Demonstrated expertise in implementing cutting-edge AI technologies to optimize business and HR processes

Chicago, Illinois, Us

- Led ServiceNow's HR platform strategy, benchmarking best practices to deliver significant gains in HR service efficiency- Developed data-driven reporting models in Tableau, unlocking meaningful monthly savings through process optimizations- Implemented automated messaging framework, boosting case response times and user satisfaction- Collaborated cross-functionally to enhance platform functionality, conducting rigorous testing for seamless UX- Drove user adoption through innovative ServiceNow pilots, increasing self-service success rate.- Championed Agile ways of working, facilitating workshops to improve customer success and platform usage- Translated business needs into technical solutions, bridging stakeholders and development teams

- Deployed strategic business plan delivering software to small recruitment firms- Built a sales pipeline that delivered 100+ clients and £100K profit during Covid lockdowns- Produced extensive e-learning course and FAQ’s using Thinkific- Utilized data analytics to assess client engagement resulting in a 10% increase in user satisfaction

- Spearheaded a comprehensive user-centric experience overhaul by meticulously mapping user journeys and cohorts resulting in enhanced user engagement and seamless onboarding.- Orchestrated influencer campaigns that exceeded yearly targets within an impressive 8-week timeframe. Engineered a strategic overhaul of in-app onboarding, content presentation, and conversion tactics, resulting in significant growth in trials, subscription and retention. - Revamped ASO and content strategy leading to a surge in traffic volume and a increase in conversion rates.

London, England, Gb

- Overhauled sales enablement strategy for EMEA sales teams to build a pipeline with Hubspot, Salesforce, Microsoft Dynamics, Email and LinkedIn. Added £2m+ and 23 hot leads directly to Investis' pipelines. - Built and managed a 4-member team tasked with building and maintaining a 10K+ database of business leaders for outreach efforts.- Developed a series of reports to crystallise key insights, facilitating the analysis and enhancement of tactical decision-making in the realm of business development.

London, London, Gb

- Removed underperforming growth agency and personally built, tested, and scaled highly successful multichannel performance marketing campaigns achieving remarkable results including: 100,000 app downloads in 6 months, a 300% ROI, 3000+ paid subscriptions and 200+ successful campaigns.- Implemented and tested a new design optimizing the onboarding and conversion journey, resulting in substantial improvements in app conversion rates. This resulted in 400% ROI and £1 million+ in monthly revenues. - Successful collaboration with Ukrainian delivery partner, ensuring the seamless delivery of new app and website rollouts. Expertly steered multiple in-app functionality upgrades and new feature rollouts through adept project management, proficient problem-solving, and an analytical approach. - Directed the training of the customer helpdesk team and implemented standardised responses to ensure precise and professional customer communication. Provided comprehensive training materials and guidelines for high quality customer support.

London, England, Gb

- Crafted a compelling business case to WaterAid's board, collaborating cross-functionally to introduce an innovative charity gifting platform- Led the agile rollout of a new £5M+ Shopify e-commerce site within 3 months, skillfully coordinating 4 agencies and 8 teams- Managed agency contracts to deliver the new WaterAid-compliant brand, products, and integrations, ensuring quality and alignment- Conducted meticulous UAT for the global website, developing robust test cases to facilitate a smooth and error-free launch- Demonstrated expertise in driving user-centric digital transformation through strategic planning, agile delivery, and cross-functional collaboration

London, Gb

- Oversaw the growth of a diverse team to nine members while effectively managing multiple internal stakeholders during a complex global website rebuild. Cultivated an environment of open communication and collaboration among stakeholders, fostering streamlined project progress.- Conducted User Acceptance Testing (UAT) by meticulously documenting and communicating issues to the development team, logging of 5000 bugs within 4 weeks of website delivery.- Partnered with Google on an Impact Challenge, orchestrating a comprehensive campaign that secured £500K in funding for RNIB's development of "Smart Glasses” technology. Managed a multi-disciplinary campaign, successfully positioning RNIB as the winner and thereby achieving valuable funding.

London, England, Gb

- Spearheaded the successful relaunch of Alpha International's global website, managing a team of 20+ stakeholders to develop 100+ micro-sites. Orchestrated seamless collaboration between diverse stakeholders, ensuring project objectives were met on time. Deliverables included comprehensive business requirements and robust test cases that simulated real-world scenarios and critical user workflows.- Crafted engaging training materials tailored for both internal stakeholders and global partners. Developed a series of online training modules that effectively educated local and international stakeholders, enhancing their understanding and engagement with the platform.- Translated intricate business requirements into a comprehensive global digital strategy. Interpreted complex needs and objectives to craft a strategic roadmap and playbook that yielded a remarkable 20% increase in website traffic and a 15% rise in user engagement. This digital strategy played a pivotal role in achieving targeted growth and enhanced user interaction.-

B Commerce, Economics/Marketing

Postgraduate Certificate In Pr, Media, Pr And Communications

Salesmate Crm Certification, Marketing

Certification, Scrum