Mike Cote, Specialty Food Brand Strategist is a President at MRC Food Consulting. Colleagues describe them as "Having known and worked directly with Mike Cote for over 16 years, I can say, without a doubt, (and I do admit to being a bit biased!) there is no one who knows better how to position and grow a brand from 0 to 60 than Mike Cote! He just doesn’t miss! He is a tireless entrepreneur and approaches brand-building with facts not fluff! He knows how to strategically promote individual products without breaking the bank. He presents to retail buyers with more data about their category landscape than most of them know and understands that helping them increase the value of their shelf space is the best way to increase his own brand opportunity. It’s all about relationships and no one does this better than Mike!"