Michael R. Lyons, Mba

Michael R. Lyons, Mba Email and Phone Number

Director of Product Management at Rohrer Corporation @ Rohrer Corporation
wadsworth, ohio, united states
Michael R. Lyons, Mba's Location
Greater Cleveland, United States
Michael R. Lyons, Mba's Contact Details
About Michael R. Lyons, Mba

Contact information: michaelrogerlyons@gmail.com, 330-304-5069• Accomplished Director of Product Management and Product Manager leader with a proven history of developing and launching successful products with market based go-to-market strategies.• Critically and objectively analyzed market needs, competitive products and existing product portfolio in a concise and compelling fashion to develop product roadmaps• Successfully led cross-functional global teams of product management, research and development, engineering, operations, manufacturing and supply chain to produce next generation products. • Advanced leadership skills with a proven ability in both strategy development and tactical execution.• Passionate and empathetic people leader with a strong bias for accountability, communication, collaboration, execution and results. • Launched an unprecedented number of new innovative products using Stage Gate, Voice of the Customer (VOC) and Product Roadmaps that drove the growth of 7% annually in a mature market. Moved from new products once every few years to 8 new products in 2018.• Increased new accounts closed through lead generation from $1M to $2.5M per year.• Drove profit improvement projects delivering EBIT improvement of $6M in 2008 and $12M in 2009. Specialties: • Product Management • Product Roadmap / Product Positioning• Voice of the Customer (VOC)• New Product Introductions & Launches / Innovation• Profit & Loss Management• Team Leadership• Strategic Planning• Market Segmentation and Opportunity Identification & Sizing• Global Marketing• Pricing Analysis / Strategy• Competitive Analysis• Sales Support & Training• Employee Development, Mentoring & Coaching I can be reached at 330.304.5069 with any Product Management and Director leadership opportunities.

Michael R. Lyons, Mba's Current Company Details
Rohrer Corporation

Rohrer Corporation

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Director of Product Management at Rohrer Corporation
wadsworth, ohio, united states
Website:
rohrer.com
Employees:
378
Michael R. Lyons, Mba Work Experience Details
  • Rohrer Corporation
    Director Of Product Management
    Rohrer Corporation Jun 2024 - Present
    Wadsworth, Ohio, United States
  • Steris
    Senior Global Product Manager
    Steris Nov 2020 - Jun 2024
    Mentor, Ohio, United States
    Life Sciences, Service, Parts and Controlled Environment Certification Services (CECS)Product Roadmaps | Product Lifecycle Management | New Product Development | Product Management | Marketing Strategy | Sales Support | Competitive Analysis | Pricing Analysis | Strategic Planning | Team Leadership | Voice of the Customer
  • Ranpak
    Director Of Product Management And Marketing (Product Owner)
    Ranpak Jun 2011 - May 2019
    Cleveland/Akron, Ohio Area
    • Launched an unprecedented number of new products using Stage Gate, Voice of the Customer (VOC) and global Product Roadmap / Product Plan that drove the growth of 7% annually in a mature market. Moved from new products once every few years to 8 new products in 2018.• Increased new accounts closed through lead generation from $1M to $2.5M per year.• Managed and coached a team of Product Managers / Product Owners (3), Marketing Communications (1), Marketing Analyst (1) and Lead Generation (2) by helping them grow their skills, increase productivity and launch market-based products.• Managed portfolio of 3 product categories encompassing 18 different products that accounted for 50%-55% of the company’s revenue. • Developed new product business case including pricing, margins, revenue forecasts and inventory management for capital equipment and consumables.• One of 7 on the Leadership Team that delivered Management Presentation to sell Ranpak for a high multiple.• One of 6 on the Leadership Team that executed due diligence in the strategic acquisition of a competitive product.• Created strategy and tactics for marketing campaigns: branding, retention program, sales training, product manuals, collateral/literature, web site, trade shows, distributor open houses, case studies and white papers.Business Case Development | CRM | Customer Presentations | Lead Generation | Marketing | Marketing Segmentation |Marketing Strategy | Product Launch | Project Management | Sales Support | Sales Tools | Segmentation Analysis | Training | Training Delivery | Training Development | Vendor Management | Web Site Content | Competitive Analysis | Distributor Marketing | New Product Introductions | Pricing Analysis | New Product Development | Product Forecasting | Product Lifecycle management | Product Line rationalization | Product Management | Product Roadmaps | Profit & Loss (P&L) | Strategic Planning | Team Leadership | Voice of the Customer | General Manager
  • Goodyear Engineered Products
    Strategic Marketing Leader
    Goodyear Engineered Products Aug 2009 - Apr 2011
    • Launched the first interactive solution of its kind, DataDrive Market Intelligence System which helps distributors stock the right products for their local markets. The patent-pending DataDrive integrates market data into one platform to help distributors prepare for future trends and anticipate their customers’ needs.• Developed and launched WinPoint, a market analytical tool designed to assess regional and national markets to identify and understand new business opportunities by industry and then capitalize on the new business opportunities to increase profitable revenue and share.• Built data warehouse and tools which strengthened marketing and sales analytics and improved understanding of vertical markets. Used data from these tools to determine the top 3 vertical markets to attack and which geographical markets to attack based on market share and market opportunity.o DataDrive and WinPoint delivered:• Market Share analysis tool by industry, geographic region, and sales representative. • Detailed Market Profile report. • Product and Application gap analysis. Business Case Development | Computer Programming | CRM |Cross-Functional Support |Customer Presentations | Data Warehouse | Lead Generation | Market Analysis |Marketing | Marketing Segmentation |Marketing Strategy | Product Development | Product Launch | Project Management | Sales Support |Sales Tools | Segment Analysis |Segmentation Analysis | Strategic Marketing |Training | Training Delivery | Training Development | Vendor Management | Web Site Content
  • Goodyear Engineered Products
    Business Manager
    Goodyear Engineered Products Jan 2008 - Jul 2009
    • Drove profit improvement projects delivering EBIT improvement of $6M in 2008 and $12M in 2009. Some of the profit improvement projects: changed manufacturing footprint, negotiated reductions in NASCAR contract $1.5M, negotiated reductions of outside purchase products pricing, changed freight policies for OEM customers and developed a new pricing strategy.• Led a team of 12 (Product Managers, Specialists, Application Data Manager) delivering new products, pricing, placement and promotion delivering over $200M of revenue.Budget Development | Business Case Development | Competitive Analysis | Consumer Product Marketing | Customer Presentations | Distributor Marketing | Market Analysis | Market Research | Market Segmentation | Marketing Strategy | Media Analysis | New Product Introductions | OEM Marketing | Pricing Analysis | Product Development | Product Forecasting | Product Lifecycle management | Product Line rationalization | Product Management | Profit & Loss responsibility | Proposal Development | Segmentation Analysis | Strategic Planning | Team Leadership | Voice of the Customer | Web Site Optimization | General Manager
  • Goodyear Tire &  Rubber Company
    Manager – Product Management And Marketing
    Goodyear Tire & Rubber Company Feb 2006 - Dec 2007
    • Increased revenue by 16% and margin by 6% by winning profitable new business and implementing price increases.• Led team of Product Managers that launched numerous new products that contributed over $2M of new revenue.• Selected for Mahler Company Executive Development Program. Agency Management | Budget Development | Business Case Development | Competitive Analysis |Customer Presentations | Distributor Marketing | Marketing Segmentation | Marketing Strategy | New Product Introductions | OEM Marketing | Pricing Analysis | Product Development | Product Lifecycle management |Product Line rationalization | Product Management | Profit & Loss responsibility | Proposal Development | Sales Tools | Segmentation Analysis | Strategic Planning | Team Leadership | Vendor Management | Voice of the Customer |Marketing Director
  • Goodyear Tire & Rubber Company
    Manager Of Distributor Marketing
    Goodyear Tire & Rubber Company Dec 2004 - Jan 2006
    Led efforts to improve overall profitability by managing customer and product price increases and eliminating negative profitability products which lead revenue exceeding the goal by 4% and EBIT exceeding the goal by 10%.
  • Goodyear Tire & Rubber Company
    Product Manager
    Goodyear Tire & Rubber Company Feb 2004 - Nov 2004
    • Increased sales to distributor 35% and EBIT 10% through creative pricing programs and cost-cutting initiatives.• Recruited as a candidate for Future Global Leadership Program, fast track management program.

Michael R. Lyons, Mba Skills

Competitive Analysis Product Marketing Strategic Planning Marketing Strategy Cross Functional Team Leadership Strategy Product Development Product Management Business Development New Business Development Marketing Management Marketing Management Sales Operations Crm Analytics Pricing Strategy Account Management Leadership Market Planning Forecasting Market Research P&l Management Market Analysis Pricing Marketing Communications Segmentation International Marketing Product Launch Sales Sales Management Lead Generation Market Development B2b Key Account Management Program Management Team Leadership Team Building Pricing Analysis Marketing Research Product Roadmap Web Income Statement Social Media Project Management Microsoft Office Voice Of The Customer Stage Gate Positioning Product Strategy

Michael R. Lyons, Mba Education Details

Frequently Asked Questions about Michael R. Lyons, Mba

What company does Michael R. Lyons, Mba work for?

Michael R. Lyons, Mba works for Rohrer Corporation

What is Michael R. Lyons, Mba's role at the current company?

Michael R. Lyons, Mba's current role is Director of Product Management at Rohrer Corporation.

What is Michael R. Lyons, Mba's email address?

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What schools did Michael R. Lyons, Mba attend?

Michael R. Lyons, Mba attended Hampton University, Unc Kenan-Flagler Business School.

What are some of Michael R. Lyons, Mba's interests?

Michael R. Lyons, Mba has interest in Leadership, Community Involvement, Tennis.

What skills is Michael R. Lyons, Mba known for?

Michael R. Lyons, Mba has skills like Competitive Analysis, Product Marketing, Strategic Planning, Marketing Strategy, Cross Functional Team Leadership, Strategy, Product Development, Product Management, Business Development, New Business Development, Marketing, Management.

Who are Michael R. Lyons, Mba's colleagues?

Michael R. Lyons, Mba's colleagues are Tiara Parker, Lydia Mejico, Jeremy Breedlove, Luis Espinoza, Brenda Othick, Heidi Stewart, Robin C Jackson Shrm-Cp.

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