Michael Romberg Email & Phone Number

California, United States

San Diego, California

Vista, California

• Create and distribute monthly National Scorecard utilized by entire organization to gauge Sales Rep and Distributor performance across multiple KPI’s with data from many complex internal systems.
• Tasked by CEO to create a personal monthly reporting package encompassing results across multiple business units to include summarized actionable data
• Produce detailed monthly business performance package for field sales team to include senior leadership
• Designed and maintained Access Database solution for multi million dollar sales referral program
• Business lead in the transition from Oracle based reporting to new modern BI dashboard style reporting utilizing BIRST developer - Responsibilities included gathering business requirements, data validation.
• Mentor junior analysts in areas such as database management, Microsoft Access, complex Excel programming, BI dashboard creation, and sales performance reporting

San Diego, CA

• Work closely with the category manager in product selection, pricing, enhancing vendor relationships, vendor negotiations, sales strategies, and category product training.
• Responsible for achieving financial objectives for a $200M+ plumbing category totaling over 2,000 SKU's
• Conduct deep dive analysis on business trends and competitive landscape to support sales growth and margin expansion
• Create comprehensive pricing strategy for 2,000+ SKU’s accounting for competitive pressures, price progressions, customer perceptions, and company financial objectives.
• Responsible for annual catalog layout and product placement to ensure customer satisfaction with their shopping experience while attaining company objectives
• Cultivate relationships with vendor partners to position and maintain the company with best in class product, prices, and support

San Diego, CA

• Active leader in identifying opportunities for process improvement and efficiencies within the department. My responsibilities included:
• Provided detailed monthly/quarterly business analysis reporting packages used by senior sales leadership.
• Valued strategic partner, lending support to the National Account Sales team, providing detailed analysis on business trends and opportunities to drive profitability and growth
• Created customized sales reports utilized by field sales to drive first in class industry growth
• SAP Business Intelligence (BI) power user with extensive knowledge on customized trend and variance report creation to include training sales personnel on effective use to improve personal results
• Business liaison with IT focused on improving SAP Business Intelligence reporting

Escondido, CA

• Provided detailed analysis reports in key business focus areas such as gross margin, pricing, extended warranties, and services, including recommendations on strategies to improve (95 stores and 9 District Managers)
• Created business analysis reports and presentations for the Regional Vice President for presentation to corporate executives
• Sent out daily business updates to Regional, District, Store, and Department managers
• Developed a National Scorecard used by the chain for measuring daily, weekly and monthly sales performance (665 stores and 65 District Managers)
• Conduct trainings with members of all levels of management on business analysis and reporting
• Ad hoc reporting as requested by senior management