Michael Romrell, Mba Email & Phone Number

Salt Lake City, Ut, Us

Provo, Utah, Us

At Literal, we reinvented reading by creating an award-winning app that makes books engaging, fun, and accessible for all readers, including those who are less motivated. Our platform empowers educators and parents with real-time analytics to track reading progress and activity. Learn more at www.LiteralApp.com.✅ Strategic Leadership: Directed the company’s strategic vision and growth, transforming it from a product-focused startup into an award-winning educational app. Led successful M&A strategies that expanded the product portfolio.✅ Fundraising: Raised millions from private and institutional investors globally, managing all aspects from strategy to execution.✅ Operations Management: Overhauled operational processes, reducing customer acquisition costs from $40.43 to $1.09, driving significant growth in 2024.✅ Team Leadership: Built a nationwide sales team and led product and technical teams, ensuring efficient development and strategic execution.✅ Innovation & Growth: Launched innovative community functions and optimized user registration, tripling community engagement and close rates.✅ Stakeholder Relations: Fostered strong relationships with board members, investors, and other stakeholders, managing expectations and aligning strategic goals.✅ Marketing & Sales Strategy: Developed comprehensive marketing strategies, including lead generation and sales funnels, to support growth.✅ Customer Engagement: Drove user acquisition and retention through innovative strategies, resulting in a substantial increase in user base and community size.✅ Product Development: Led the development of the Literal platform, ensuring alignment with business objectives and operational goals.✅ Technology & Process Optimization: Directed technical operations and implemented processes to increase efficiency, reduce time-to-market, and scale technology offerings rapidly.

Barcelona, Barcelona, Es

Completed a rigorous MBA program at ESADE, ranked 5th in Europe and 14th globally by the Financial Times, with a strong focus on leadership, finance, and strategic growth.📚Entrepreneurship Club President: Led the Entrepreneurship Club, fostering innovation and collaboration among students, and connecting them with leading entrepreneurs and investors.📚Finance Career Accelerator Program: Completed an intensive series of bootcamp-style courses in Corporate Finance, Private Equity, and Investment Banking, mastering skills in valuations, financial modeling, accounting, and market analysis.📚Strategic Involvement: Actively participated in the Finance, Consulting, and Design & Innovation Clubs, gaining insights into diverse business challenges and emerging trends.📚Business Acumen Development: Acquired advanced skills in strategic planning, financial analysis, and market evaluation, applying these frameworks to real-world case studies and projects.📚Leadership and Networking: Engaged in networking with global business leaders, enhancing my ability to build strategic relationships and drive organizational growth.

Salt Lake City, Utah, Us

Led strategic initiatives to enhance process efficiency and organizational performance, driving growth for a leading influencer marketing platform serving top global brands (Oakley, The North Face, GoPro, Nike, Remington, Smith & Wesson etc...).⛺ Process Improvement: Spearheaded process optimizations that streamlined workflows across project management teams, reducing project delivery times and increasing operational efficiency.⛺ Revenue Generation: Developed and implemented innovative retail training curricula for major brands such as Oakley, The North Face, GoPro, and Nike, driving revenue growth by enhancing client engagement and loyalty.⛺ Client Relationship Management: Cultivated strong relationships with high-value clients in specialized markets (Hunt, Fish, Tactical, and Shooting), resulting in expanded business opportunities and long-term partnerships.⛺ Team Leadership: Directed a team of project managers, fostering a high-performance culture focused on delivering results and exceeding client expectations.⛺ Strategic Content Development: Led content strategy to produce engaging, data-driven materials that effectively communicated brand value, supporting client growth and market positioning.⛺ Cross-Functional Collaboration: Worked closely with marketing, sales, and product teams to align project execution with broader business goals, contributing to a cohesive growth strategy.

Led the development and execution of business strategies for a partner-centric online marketing company specializing in white-label fulfillment for custom websites, web apps, and digital marketing solutions.📈 Business Strategy and Growth: Spearheaded go-to-market and product development strategies that increased client satisfaction by 70% and reduced operational expenses by 13%.📈 Product Development Leadership: Directed end-to-end product development, from market discovery and user testing to go-to-market execution. Focused on building Minimum Viable Products (MVPs) driven by user feedback and data insights.📈 Innovation in Sales and Operations: Designed and launched a quoting tool that reduced quote processing time from 6 days to 15 minutes, resulting in a 2x increase in partner sales.📈 Client Acquisition and Retention: Secured high-value partnerships with billion-dollar clients, including Planet Fitness, Culver's Restaurant Group, and Immersive Technologies, contributing to significant revenue growth.📈 Data-Driven Product Management: Built and deployed a custom product testing tool to streamline feedback collection and collaboration across teams, leveraging A/B testing and user interviews to ensure product-market fit and maximize success rates.📈 Cross-Functional Team Leadership: Managed and mentored a production team of developers and designers, fostering a culture of innovation and efficiency in delivering high-quality digital marketing solutions.

Lehi, Ut, Us

Led the development and delivery of Boostability's custom website solutions, driving significant improvements in product quality, customer satisfaction, and operational efficiency.🙀 Product Development Leadership: Spearheaded the creation of new products from concept to market, collaborating closely with strategic partners to design, develop, and test custom website solutions.🙀 Process Optimization: Refined key processes, reducing expenses by 76%, cutting overdue support tickets by 72%, and decreasing the average site build and launch time from 137 days to 39 days.🙀 Team Management: Directed a cross-functional team of developers, designers, content writers, and quality analysts, successfully delivering hundreds of customized websites with a 96% customer satisfaction rate.🙀 Customer-Centric Innovation: Focused on enhancing the customer experience through iterative product design and user testing, achieving high satisfaction scores and building long-term client loyalty.🙀 Operational Efficiency: Developed and implemented creative solutions to streamline operations and eliminate bottlenecks, aligning with business goals to maximize efficiency and profitability.🙀 Strategic Problem Solving: Leveraged data-driven insights and innovative thinking to solve complex problems, contributing to overall business growth and improved service delivery.

Lehi, Ut, Us

Led business development efforts to build and nurture strategic partnerships, driving revenue growth and expanding market reach through innovative collaboration and effective partner management.🙌🏼 Strategic Partnership Development: Negotiated and managed contracts, functions, and logistics for strategic partnerships, with a focus on white-labeling services and products. Developed customized solutions to meet partner needs and maximize revenue opportunities.🙌🏼 Product Management and Innovation: Served as a product manager to collaborate closely with partners in developing lead generation tools and custom websites. Ensured the seamless integration of these solutions, improving lead quality and enhancing partner satisfaction.🙌🏼 Revenue Growth: Successfully grew partner revenue by improving lead quality, delivering consistent sales training, and optimizing the partner sales process. Achieved significant increases in partner-generated revenue through strategic initiatives.🙌🏼 Sales Training and Enablement: Developed and executed comprehensive sales training programs for partner teams, focusing on digital products such as SEO and custom websites. Led efforts to lease Boostability’s sales team to partners, enhancing their capacity and performance.🙌🏼 Operational Excellence: Ensured smooth partner integration and effective API communication, resulting in high client retention rates. Streamlined processes for scalability, resolving challenges, and fostering long-term relationships.🙌🏼 Cross-Functional Collaboration: Worked closely with internal teams to align partner needs with company capabilities, maintaining a focus on mutual growth and sustained partnerships.

Lehi, Ut, Us

Managed client relationships and drove performance improvements through strategic SEO initiatives and process optimization, delivering measurable results in conversion rates, sales, and client retention.🍿 Process Development and Implementation: Created and established scalable processes for new products, many of which continue to be used today, ensuring consistency and quality in client service delivery.🍿 Client SEO Optimization: Provided expert guidance on SEO-related site changes, leading to significant improvements in client search rankings (from 100+ to 1) and driving increased traffic and conversions.🍿 Client Retention: Successfully reduced client cancellation rates by an average of 10% through proactive account management, tailored solutions, and continuous engagement to address client needs.🍿 Conversion and Sales Improvement: Advised clients on best practices that directly contributed to higher conversion rates and sales growth, enhancing overall client satisfaction and long-term partnerships.🍿 Strategic Problem Solving: Leveraged data and industry insights to develop and implement SEO strategies that delivered tangible results, positioning clients for sustained online success.

Led the development and launch of a reverse auction e-commerce platform, driving technological innovation and market success.🐻 Platform Development: Built a reverse auction e-commerce platform from the ground up, enabling users to both buy and sell goods. Developed the product roadmap, chose the technology stack (PHP, JavaScript, HTML, CSS), and oversaw the end-to-end development process.🐻 Team Leadership: Recruited and managed an offshore team of web developers and software engineers, coordinating efforts to deliver the platform on time and within budget.🐻 Product Management: Directed all aspects of product management, including technical development, testing, and refinement, ensuring the platform met market needs and user expectations.🐻 Technology Strategy: Evaluated and selected the optimal technology stack, moving away from Python with Django in favor of a more suitable combination for the project’s needs.🐻 Innovation and Problem Solving: Focused on creative solutions and agile methodologies to address development challenges and optimize product performance.

Led marketing operations to drive customer acquisition, enhance lead quality, and improve overall business performance.👻 Customer Acquisition Strategy: Reduced customer acquisition costs by nearly 60% through the development and execution of targeted marketing strategies and optimized lead generation initiatives.👻 Partnership Development: Built and nurtured strategic lead generation partnerships and created robust customer nurture systems to maintain top-of-mind awareness and foster long-term customer relationships.👻 Operational Efficiency: Decreased average response times by 73% by streamlining communication workflows and implementing more efficient processes.👻 Sales Performance Improvement: Significantly improved the close rate of sales-qualified leads by refining lead qualification criteria and implementing systems to disqualify leads with low conversion potential, focusing efforts on high-value opportunities.👻 Data-Driven Decision Making: Utilized data analysis and market insights to continually refine marketing strategies, contributing to increased profitability and sustained business growth.

Led product development initiatives for a custom web design company, specializing in lead generation solutions for the finance sector and SMBs.💵 Lead Generation Strategy: Developed a series of successful lead generation sites and niche landing pages using PHP, HTML, CSS, and MySQL, targeting finance firms and small to medium-sized businesses. These efforts resulted in high-quality leads that were sold to various financial firms.💵 Product Development and Optimization: Directed all aspects of product development, focusing on optimizing conversion rates through continuous testing and refinement. Conducted extensive user testing and gathered feedback to enhance product performance.💵 Agile Methodologies: Applied Agile development methods to rapidly iterate and improve products based on data-driven insights from A/B testing and feedback from pilot customers.💵 Content Strategy: Produced educational tools, including e-books and other digital resources, to support lead generation efforts and provide value to target audiences.💵 Data-Driven Decision Making: Leveraged analytics and user feedback to refine product offerings, resulting in higher conversion rates and better alignment with market demands.

Salt Lake City, Ut, Us

Drove business development initiatives for an innovative advertising platform focused on recruiting top-tier tech talent.⚡ Partnership Development: Identified and established partnerships with tech sites and blogs to expand the ad network, targeting platforms with a strong focus on specific programming languages such as Python, Django, JavaScript, PHP, HTML, and CSS.⚡ Market Expansion: Strategically grew the network by reaching out to highly specialized communities, ensuring optimal placement of recruitment ads to attract qualified software engineers, web developers, UI/UX designers, project managers, and product managers.⚡ Audience Targeting: Developed and executed targeted outreach strategies to engage key influencers and niche websites, enhancing the platform's visibility among the desired talent pool.⚡ Content Strategy: Collaborated with content creators and site administrators to align advertising efforts with audience interests, increasing engagement and ad performance.

Provo, Ut, Us

Trained entrepreneurs and business owners on a range of digital products, including web applications, software, and web-based learning tools.🥳 User Training and Support: Delivered comprehensive product demonstrations and training sessions to ensure clients fully understood and could effectively utilize the products they had purchased.🥳 User Testing and Feedback: Conducted user testing sessions to assess understanding and provide actionable feedback, improving product adoption and customer satisfaction.🥳 Technical Communication: Leveraged my background as a software engineer to translate complex technical concepts into clear, accessible language for non-technical users, enhancing the overall training experience.🥳 Cross-Functional Skills Development: Developed strong communication and instructional skills that later contributed to my effectiveness as a product manager, partner manager, and team lead.

Provo, Ut, Us

Drove revenue growth by selling high-value e-commerce coaching and development products to entrepreneurs and small businesses.💰 High-Value Sales: Successfully sold learning products ranging from $7,000 to $30,000 each, consistently achieving or exceeding sales targets.💰 Lead Qualification: Effectively qualified leads by identifying prospects who could benefit most from our products, filtering out those likely to require external web development resources, and focusing on high-potential clients.💰 Consultative Selling: Worked closely with entrepreneurs to understand their business needs and matched them with e-commerce coaching services that enabled them to build websites and web applications without needing a software engineer or developer.💰 Client Relationship Management: Built strong relationships with clients through personalized consultations, resulting in high conversion rates and customer satisfaction.💰 Sales Strategy Execution: Developed and executed tailored sales strategies that aligned with client needs, contributing to the overall growth of the business.

Alpine, Ut, Us

Gained valuable experience in both engineering and business functions, contributing to product development, web design, and marketing efforts.🦒 Web Development and UI Design: Built and optimized the company's custom website using HTML and CSS, later enhancing user experience as the UI Designer.🦒 Marketing and Sales Operations: Operated the marketing and sales department, developing and executing strategies to support business growth and client acquisition.🦒 Product Development: Transformed innovative ideas into prototypes and successfully guided them through to production, demonstrating strong project management skills.🦒 Business Operations Insight: Developed a solid foundation in business operations, gaining experience in strategic planning, product branding, and market positioning.🦒 Product Branding and Design Leadership: Led web design and product branding initiatives, acting as a de facto product manager to align engineering goals with market needs.🦒 Technical Analysis: Conducted Finite Element Analysis (FEA) to assess product durability and performance, contributing to data-driven design decisions.

Master Of Business Administration - Mba, Entrepreneurship/Entrepreneurial Studies

Business Management, Entrepreneurship

Pre-Mba Academy, Business Management

Education record